B_StU Startup

University of Finance and Administration
Summer 2022
Extent and Intensity
2/0/0. 3 credit(s). Type of Completion: z (credit).
Guaranteed by
Ing. Miroslav Pavlák, Ph.D.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Bc. Kamila Procházková
Prerequisites
There are no prerequisites for this course.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
There is a weaker investment environment in the Czech Republic that would motivate to start and finance new startup projects, but it does exist partial support of start-up projects through the state agency CzechInvest in the form of incubation and acceleration programs.
The aim of the course is to acquaint students with the concept of startup, the course of its establishment, management and forms of financing.
Learning outcomes
Students will be able to:
- identify and summarize important features of the startup environment in the Czech Republic and abroad,
- identify and describe startup, its difference from conventional enterprises, the importance of competitiveness for its success,
- describe internal and external factors that influence startup success, affect customers to buy the product,
- distinguish between forms of startup financing,
- to design a startup project.
Syllabus
  • 1. National start-up and spin-off environment in comparison with the environment to support startups abroad.
  • 2. Startups in individual business sectors, strategic competitive advantage.
  • 3. First steps and input analyzes to make a decision to create a start-up project.
  • 4. Key questions of expected business - industry, product, price, distribution, communication.
  • 5. The importance of planning and plan structure for the creation of a startup project.
  • 6. Current market situation, market analysis, PPO of customers in different sectors.
  • 7. Customer how to identify him, how to reach and influence him. 8. Economic efficiency of expected business.
  • 9. Possibilities and forms of startup financing, communication with a potential investor.
  • 10. Human resources management, forms of cooperation with employees, DPP, etc.
  • 11. Project risk management.
  • 12. Presentation, visibility of the intended project.
Literature
    required literature
  • RIES, Eric. Startup jako princip podnikání: jak dosáhnout dlouhodobého růstu v moderní firmě. Přeložil Petr SOMOGYI. Praha: Management Press, 2019. ISBN 978-80-7261-573-5.
  • NORRIS, Dan. Startup za 7 dní: dokud to nespustíte, nic se nedozvíte. Praha: Blue Vision, 2018. ISBN 978-80-87672-66-2.
    recommended literature
  • GASSMANN, Oliver, Karolin. FRANKENBERGER a Michaela. CSIK. The business model navigator: 55 models that will revolutionise your business. ISBN 978-1292065816
  • KISKA, JR., Andrej. Central European Startup Guide [online]. 1. Prague: Credo Ventures, 2015 [cit. 2017-07-18]. Dostupné z: http://www.credoventures.com/resources/Central_European_Startup_Guide.pdf
Teaching methods
Lectures will usually contain a lecture part (theory, new knowledge including practical examples) and a practical part (a case study from a real startup environment). Part of the lessons can be to find examples of good practice, discussion on the topic, group work, etc. It will include assignments for home preparation for the following lessons. Teaching will be practically focused on gaining knowledge about the real startup environment using their own judgments, based on economic and critical thinking focused on entrepreneurship, entrepreneurship, creativity, creativity, ability to present and communicate, active approach to the world, open access to new forms of management. Emphasis will be on non-exact thinking based on proven qualitative and quantitative data, on the ability to work with information, with trendy information and presentation systems. Creating a startup project will be presented on a scientific basis as a sequence of interconnected projects and processes Combined studies will be conducted in the form of controlled consultations, where, in addition to the presentation of individual topics, discussions will be based on real case studies.
Assessment methods
The course is completed with a Credits (3 credits). Full-time study: The granting of credit is subject to fulfillment of the duty of active attendance min. 75% (ie not only presence, but active participation in the course of teaching, discussions, interaction, argumentation), homework assignments.
Combined form: The granting of credit is subject to fulfillment of the duty of active attendance min. 50% (ie not only presence, but active participation in the course of teaching, discussions, interaction, argumentation), homework assignments.
COURSE-CREDIT: Elaboration of credit work - assignment see IS (elaboration of a project to start up a startup or its financing.
Completion conditions for ISP students are following: to defend a seminar work.
Distance learning: The conditions for completing the course are as follows: Credit is tied to participation in tutorials (but not only attendance, but active participation in tutorial, discussion, interaction, argumentation) and defending the seminar work.
Students of all forms of teaching (full-time, part-time, distance): late attendance during classes will not be accepted, and if classes are conducted through Microsoft Teams, it is expected that the camera and microphone will be turned on when prompted by a tutor.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.
The course is also listed under the following terms Summer 2020, Summer 2021.
  • Enrolment Statistics (recent)
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