VSFS:N_eCom E-Commerce - Course Information

N_eCom E-Commerce

Extent and Intensity

2/1/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Patricia Jakešová (seminar tutor)

Guaranteed by

Ing. Patricia Jakešová
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Bc. Kateřina Konupková

Timetable of Seminar Groups

N_eCom/cEKPH: each even Tuesday 14:00–14:44 S14, each even Tuesday 14:45–15:30 S14, P. Jakešová
N_eCom/pEKPH: each even Tuesday 10:30–11:14 S14, each even Tuesday 11:15–12:00 S14, each even Tuesday 12:15–12:59 S14, each even Tuesday 13:00–13:45 S14, P. Jakešová
N_eCom/vEKKV: Fri 9. 2. 17:30–19:00 KV205, 19:15–20:45 KV205, Sat 24. 2. 9:45–11:15 KV205, 11:30–13:00 KV205, Fri 8. 3. 17:30–19:00 KV205, 19:15–20:45 KV205, P. Jakešová
N_eCom/vEKPH: Sat 10. 2. 14:00–15:30 E227, 15:45–17:15 E227, Sat 9. 3. 14:00–15:30 E227, 15:45–17:15 E227, Sat 13. 4. 9:45–11:15 E227, 11:30–13:00 E227, P. Jakešová

Prerequisites

There are no prequisitons for this subject.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

The aim of the subject is to build basic knowledge about e-commerce, its relation to retail market in the Czech republic, from both B2B or B2C point of view. The main part is to understand the growing role of electronic retail for all types of assortment and services withing economy, related problems in the area of small and middel size retailer in sphere of e-commerce. The view will bi given from quite wide area, to give good basement for the studets to realize itself i the area of e-commerce in the possitons of middle and higher managerial possitons, both in the czech and foreign retail companies, in the area of own business and as well specialized overview as the basis for study of trade management, the principles to increase efficiency through automation, robotizion, artificia intellingence and understanding of its functioning in the international environment.

Learning outcomes

Student after graduation will be able to - define the concept of e-commerce and e-commerce role in the retail environment in the Czech Republic - clarify the essence of the functioning of electronic commerce, explanation of process types of electronic commerce, the effects of the development of electronic commerce, clarification of the concepts of omnichannel and multichannel - explain the basic pillars of e-commerce, start-up as the moment of starting an e-commerce business, development and expansion of the company, factors of competitiveness, project management as a basis for success - an explanation of the nature of the marketplace instead of how e-commerce works - interpret basic indicators of consumer behavior in e-commece surrounding - work with data and their role in the functioning of e-commerce companies - the essence and role of information systems in e-commerce, understand the role of artificial intelligence, machine learning, robotics and automation in e-commerce - explain the management of goods circulation, logistics in the e-commerce company - explain the staff structure and human resources management, training and knowledge requirements for employees - will know the issues and process of the Category Management within e-commerce - knowledge of the role of the website, its content and structure, services and customer service, legal issues in retail with a specific form of online business formula, GDPR - trends in e-commerce development, form of marketing, work with data and ROI of marketing campaigns within e-commerce - invoice - features of electronic commerce forms of business 4.0 and 5.0, other factors of development - international environment, new technologies

Syllabus

• 1. E-commerce, the position of e-commerce at the market in general, the Czech Republic and the world 2. Functioning of e-commerce, basic types of e-commerce functioning, terms omnichannel, multichannel 3. Marketplace, competitiveness in e-commerce, processes, start-up 3. Customer, shopping habits, consumer behavior, customer data 4. The role of information systems 5. Circulation of goods, logistics in e-commerce company, robotics and automation 6. Human resources management, specific requirements for knowledge and skills of employees in e-commerce surrounding 7. Process of category management, purchase and specifics of assortment, work with price in e-commerce 8. The role of the website, its content and structure, service and customer service 9. Legal issues, GDPR and related qualitative regulations 10. Development trends of e-commerce, marketing 11. The role of modern technologies - retail 4.0 and 5.0, artificial intelligence and machine learning 12. Application of e-commerce within SMEs, causes and opportunities for success of e-commerce forms of business, CRS.

Literature

required literature
• DORČÁK, Petr; POLLÁK, František; Marketing & E-BUSINESS, Ako sa zorientovať v základných pojmoch a procesoch nového marketingu, Prešov: EZO, 2010. ISBN 978-80-970564-0-7.
• P. SUCHÁNEK, E-commerce: elektronické podnikání a koncepce elektronického obchodování, Praha Ekopress 2021, ISBN 978-80-86929-84-4

recommended literature
• SEDLÁK, Miroslav; Jak vytvořit úspěšný a výdělečný internetový obchod, Brno: Computer Press, 2015, 408 s., ISBN 978-80-251-4383-4

Teaching methods

Lectures will usually include a lecture part (theory, new knowledge including practical examples) and a practical part (case study, example of customer decision tree, compilation of communication plan for social networks, examples of functioning of various forms of e-commerce in the Czech Republic, aspects of competitiveness, opportunities development). The lecture may include a discussion on the topic, group work, etc. It will include assignments for homework in the field of comparison and evaluation of individual online vendors, identification of opportunities, creating a business model of online operation. Real examples will be intensively used as a source in the form of an interactive study of online retailers. It will include a survey of the websites of selected traders from the point of view of CSR communication and the identification of innovations for the following teaching. Emphasis will be placed on exact thinking based on verified qualitative and quantitative data, on the ability to work with information, with trend information and presentation systems. The available studies of various applications of automation, robotics, artificial intelligence and machine learning will be actively used.

Assessment methods

The course ends with an EXAM. The condition for obtaining a grade for completing the course is to obtain a credit, attendance, prezentation of selsected topic during practice lessons and teaching activity. The exam is realized in the form of a test, where both closed and open questions are closed, within the online teaching the test is realized in the form of on-line. There are 24 questions, the evaluation takes the form of deducting a point for an unsuccessful answer. Credit is tied to full-time study to fulfill the obligation of active attendance min. 75% for lectures (ie not only attendance, but active participation in the course of teaching, discussion, interaction, argumentation), fulfilling homework assignments. Combined study: The award of credit is tied to the fulfillment of the obligation of active attendance in   min. 3 out of 4 guided consultations (but not just presence, but active participation in the course of teaching, discussion, interaction, argumentation). In the case of online teaching, participation in both forms is conditioned by the same percentage of attendance. Applies to daily and combined form - In case of non-fulfillment of attendance, it is necessary to supplement the written work with the individual lectures according to the instructions of the teacher. Each lecture is supplemented by material and within the interactivity, feedback from students is provided immediately within the lecture or exercise or subsequently after the end of the lecture in the form of processing the assigned material. The material is always published after the lecture, no later than 2 days. The material must meet the adjustment criteria specified by the teacher. For ISP students, it is necessary to prepare a seminar paper to the extent specified by the teacher in a version that corresponds to the methodological instructions for the processing of BP / DP. The student continuously consults the work with the teacher and continuously incorporates it according to the instructions of the teacher. The work also assumes exploratory-analytical activities in the field.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.

• Enrolment Statistics (Summer 2024, recent)
  
• Permalink: https://is.vsfs.cz/course/vsfs/summer2024/N_eCom