N_PAM Právní aspekty v marketingu

University of Finance and Administration
Winter 2024
Extent and Intensity
2/1/0. 6 credit(s). Type of Completion: zk (examination).
Guaranteed by
Mgr. Aneta Sobotková
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Dita Egertová
Prerequisites
There are no prerequisites for this course
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
At the end of the course student will be able to clarify and explain the interdependence between law and marketing, student will know the sources of legislation related to personal data protection, copyright, advertising regulation, consumer protection. The student will also learn about the supervisory authorities and sanctions in the area of promotion of goods and services. The student will get acquainted with practical examples and jurisprudence of Czech and European courts
Learning outcomes
Learning outcomes of the course unit are the student's knowledge acquired at the test and the oral exam.
Syllabus
  • 1. Legal aspects of direct marketing 2. Public regulation of advertising 3. Advertising campaigns and their legal assessment 4. Framework and partial contracts for securing advertising campaigns 5. Regulation of online advertising 6. Self-regulation in the field of advertising - CR 7. Unfair business practices - influencer marketing 8. Copyright in the Internet environment and infringement of these rights 9. Online marketing tools and their legal aspects 10. Illegal actions in online marketing 11. Distance contracts, GTC 12. Consumer right to exercise rights from defective performance
Literature
    required literature
  • WINTER, Filip: Právo a reklama v praxi. Praha: Linde, 2007. ISBN 978-80-7201-654-9.
    recommended literature
  • MATES, Pavel, JANEČKOVÁ, Eva, BARTLÍK, Václav. Ochrana osobních údajů. Praha: Leges, 2012. ISBN 978-80-87576-12-0
  • RADBRUCH, Gustav: Rechtsphilosophie. Heidelberg: C. F. Müller Verlag, 2003. ISBN 3-8252-2043-5.
  • HART, H. L. A. Pojem práva. Praha: Prostor, 2010. ISBN: 978-80-7260-239-1.
  • DEVÁTÝ, S. -- TOMAN, P. Ochrana dobré pověsti a názvu právnických osob Praha Linde 1999 80-7201-169-3
  • LEŠKA, Rudolf and Eva ONDŘEJOVÁ. ZÁKLADY MARKETINGOVÉHO PRÁVA A PRÁVA DUŠEVNÍHO VLASTNICTVÍ - FUNDAMENTALS OF MARKETING LAW AND INTELLECTUAL PROPERTY LAW. 1st ed. Praha: Vysoká škola finanční a správní. 138 pp. EDUCOpress. ISBN 978-80-7408-173-6. 2018. URL info
  • MATES, Pavel. Reklama a ochrana soukromí. Daňová a hospodářská kartotéka. vol. 2003, 14.-15., p. 140-144. ISSN 1210-6739. 2003. info
    not specified
  • MAREK, Karel. recenze na knihu Leška,R., Ondřejová,E.: Základy marketingového práva a práva duševního vlastnictví, Vysoká škola finanční a správní, Praha 2018, 136 s. (review of the book Leška,R., Ondřejová,E.: Fundamentals of Marketing Law and Intellectual Property Law, Vysoká škola finanční a správní, Praha 2018, 136 p.). Bulletin advokacie. Praha: ČAK Praha, vol. 2019, č.7-8/2019, p. 81-82. ISSN 1210-6348. 2019. info
Teaching methods
Interpretation of s   practical examples and possibilities queries in   During the course, the emphasis on interactivity and focus of the course into practice. Lectures and seminars in full-time study; tutorials in part-time study; compulsory seminar participation is 75% in full-time study, compulsory tutorial participation is 50% in part-time study.
Assessment methods
The course is finished by an oral exam.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.
The course is also listed under the following terms Winter 2022, Winter 2023.
  • Enrolment Statistics (recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/winter2024/N_PAM