NA_LaEC Law and Ethics in Communication

University of Finance and Administration
Winter 2015
Extent and Intensity
2/0. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Giuseppe Maiello, Ph.D. (seminar tutor)
Guaranteed by
doc. Giuseppe Maiello, Ph.D.
Department of Law – Departments – University of Finance and Administration
Contact Person: PhDr. Karel Eliáš, CSc.
Timetable of Seminar Groups
NA_LaEC/pMCPH: Mon 12:15–12:59 S34, Mon 13:00–13:45 S34, except Mon 26. 10. ; and Mon 16. 11. 14:00–14:45 S34, Mon 23. 11. 14:00–14:45 S34, G. Maiello
Prerequisites
English , min. level B2
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The main focus is to gain knowledge from the fields of private and public law and legal theory, in particular regarding the relationship of legal and ethical standards. Introduction to the concept of ethics in marketing communications. At the end of the course students should be able to understand and explain legal protection, ethical standards - good faith, good morals, personality, honor, reputation, etc. They will acquire the necessary basic knowledge about the application of legal standards to protect ethical standards. Everything with regard to the field of advertising, marketing, media, and unfair competition.
Syllabus
  • 1. Ethics, Relationship to Ethics Law 2. How Ethics reflect legal standards, and protect 3. Ethics in specific legal standards 4. Protection of personality and reputation, privacy, Right to information 5. Unfair competition, know-how, trade secrets 6. Advertising 8. Responsible communications agencies 9. The ethical paradoxes of tourism 10.Marketing ethical banking 11.Companies’environmental decisions 12.Guerrilla Marketing
Literature
    required literature
  • MARY M. McKINLEY, Ethics in Marketing and Communication, Pulgarve Maximilaian 2011, pg. 144, ASIN BOO9ABYJIO
    recommended literature
  • • PUTNOVÁ,A., SEKNICKÁ,P.: Etické řízení ve firmě, Grada, Praha 2007, 168 str. ISBN 97880247 162 3
  • • WINTER, F. : Právo a reklama v praxi, Linde, Praha 2007, 335 str. ISBN 2007 978-80-7201-654-9
  • • MATES, P.: Reklama a ochrana soukromí. Daňová a hospodářska kartotéka , 2003, 14.-15., str. 140-144,5, ISSN 1210_6739. 2003
Teaching methods
The scope of compulsory participation in the courses is at 80%, and lectures in the range of 75%. Students who fail to meet the mandatory level of participation will have another chance during the next semester study obligations. Part of the course will be team processing, and presentation of case studies ("legal game"), as well as an assessment of two advertising campaigns from legal and ethical point of view.
Assessment methods
The course will be concluded with an oral exam. Examination date will be announced 14 days in advance.
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 8 hodin KS/semestr.
The course is also listed under the following terms Winter 2012, Winter 2013, Winter 2014, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021.
  • Enrolment Statistics (Winter 2015, recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/winter2015/NA_LaEC