VSFS:NA_SMC Sociology of Marketing Comm. - Course Information

NA_SMC Sociology of Marketing Communication

Extent and Intensity

2/0/0. 5 credit(s). Type of Completion: zk (examination).

Teacher(s)

doc. Giuseppe Maiello, Ph.D. (seminar tutor)

Guaranteed by

doc. Mgr. Ondřej Roubal, Ph.D.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Edita Jerie, DiS.

Timetable of Seminar Groups

NA_SMC/pMCPH: Wed 14:00–14:44 S33, Wed 14:45–15:30 S33, G. Maiello

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

The course will focus on the social context and impact of marketing communication, its social structure and the main social groups. In a broader sense, focus will be on communication, social values, their formation and change, on lifestyles etc. You will also study the globalizing tendencies of the marketing communication, impact of mass media, popular culture, advertisement etc. on the society, therefore, focussing on the effects of marketing communication on people, culture and society as a whole. It comprises of the following assignments- Group project, written exam and in -class exercies, mainly Case Studies. Groups will be formed and each group will be required to make a presentation (ppt or other form of presentation) on the topic assigned to them. This will require them to be creative in their presentation, which could be done by preparing for the class a handout and engaging the class.

Learning outcomes

Basic theoretical knowledge, orientation in problems and context of monitored topics. At the same time, the practical skills and skills of applying the acquired knowledge in a real environment of professional activities. The learning outcomes are the support and development of the profile of the educated practitioner.

Syllabus

• Thematic module 1: Introduction to the course. Sociology of Marketing Communication Thematic module 2: Integrated Marketing Communication Thematic module 3: Marketing communications as a strategic marketing tool Thematic module 4: Introducing Communication Thematic module 5: Brand Management Thematic module 6: Ethical issues and current challenges Thematic module 7: Buyer Behaviors: Consumption Status and Class Thematic module 8: IMC Planning Thematic module 9: Advertising Design and Management Thematic module 10: Social media Marketing Thematic module 11: Group Presentations Thematic module 12: Group Presentations

Literature

required literature
• KUBÁTOVÁ, Helena. Ways of life in the late modernity. Olomouc: Palacký University Olomouc, 2013. ISBN 978-80-244-3450-6
• ZAHRÁDKA, P., SEDLÁKOVÁ, R. : New Perspectives on Consumer Culture: Theory and Research. Cambridge Scholars Publishing, 2012.

recommended literature
• HALL, S., HELD, D., HUBER, D., THOMPSON, K. : Modernity : An Introduction to Modern Societies, Blackwell, 2000
• ROUBAL, Ondřej. JANUS' FACE OF CONSUMER CULTURE. European Journal of Science and Theology, Iasi (Romania): Technical University of Iasi, 2017, roč. 13, č. 6, s. 219-229. ISSN 1841-0464.
• ROUBAL, Ondřej. Sociology of Branding: "Just do it" in the "No Limits" World. Communication Today, FMK UCM Trnava: Fakulta masmediálnej komunikácie Univerzity sv. Cyrila a Metóda, 2017, roč. 8, č. 1, s. 40-52. ISSN 1338-130X
• GIDDENS, A. : Sociology, Polity Press, 2009, ISBN 978-0745643588
• LEFEBVRE, R. Craig, Social marketing and social change. San Francisco: Jossey-Bass, 2013. ISBN 978-1-118-22150-1
• ŠAFR, J.: Social Standing and Lifestyle in Czech Society, Praha: Sociologický ústav AV ČR, 2006
• Stillerman, J. – The Sociology of Consumption: A Global Approach, SAGE, 2015
• MOOIJ, Marieke de. Global marketing and advertising: understanding cultural paradoxes. 4th ed. Thousand Oaks: Sage, 2013. ISBN 978-1-4522-5717-4
• DU PLESSIS, Erik, The Advertised Mind. Groundbreaking Insights into How Our Brains Respond to Advertising. London-Philadelphia: Kogan Page, 2008. ISBN 978-0-7494-5024-3
• CHENG, Hong – KOTLER, Philip, LEE, Nancy, Social marketing for public health. Global trends and success stories. Sudbury: Jones and Bartlett Publishers, 2011. ISBN 78-0-7637-5797-7
• Hovland, Roxanne, Wolburg, Joyce Marie - Advertising, Society Consumer Culture Abingdon, Oxon : Routledge. 2015
• MOOIJ, Marieke de. Consumer behavior and culture: consequences for global marketing and advertising. 2nd ed. Thousand Oaks: Sage, c2011. ISBN 978-1-4129-7990-0

Teaching methods

Lecture, text reading and discussion, own presentation.

Assessment methods

Final Exam (40%) - An in-class written examination to ascertain the extent to which key terms and basic concepts have been understood. Class Participation (20%) - Active and meaningful participation is expected. In-class activities will be assessed on either individual basis or group basis and will be marked according to student’s ability to work together as a group and come up with a solution to the problem asked. Group Project ( 40%) – Group Project will comprise of - Project Proposal, Presentation and Project report. Further information will be provided in class. General Requirements for Project Report (40%) Your assignment should have a cover page indicating your names, title of your work and the name of this course. All papers should be word-processed, 1.5 spaced and in a 12-point font, from 10- 15 page long. Papers must follow appropriate format style with full bibliographies and notations. Papers in which the used sources are not stated will not be acceptable.

Language of instruction

English

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 10 hodin KS/semestr.

• Enrolment Statistics (Winter 2018, recent)
  
• Permalink: https://is.vsfs.cz/course/vsfs/winter2018/NA_SMC