Informace o předmětu

BA_BEC Business English Composition

Rozsah

0/2. 24 hodin KS/semestr. 3 kr. Ukončení: z.

Vyučující

Mgr. Irena Shanahanová (cvičící)
Mgr. Dagmar Sieglová, M.Ed., Ph.D. (cvičící)
Ing. Miloš Krejčí (pomocník)

Garance

Mgr. Dagmar Sieglová, M.Ed., Ph.D.
Sekce jazyků (FES, KSV) – Katedra společenských věd (FES, KSV) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Ivana Plačková

Rozvrh seminárních/paralelních skupin

BA_BEC/cBMPH: Čt 14:45–15:30 E228, Čt 15:45–16:29 E228, D. Sieglová
BA_BEC/cMCPH: St 15:45–16:29 E305, St 16:30–17:15 E305, I. Shanahanová

Předpoklady

Mastering English as the target language (both general and professional) at the level of B2 of the Common European Framework of Reference for Languages. Readiness to actively participate in seminars with an accent on writing. Home preparation and writing assignments are and integral part of the course.

Omezení zápisu do předmětu

Předmět je otevřen studentům libovolného oboru.

Cíle předmětu

This course is designed to teach students corporate communication skills. Effective business writing is achieved through reading, analyzing and practicing a variety of business documentation, such as messages, letters, memos, reports and proposals. Students adapt basic business writing techniques to be able to use active voice, maintain consistency, write for particular audience, and produce a concise text. Upon the successful completion of this course, students will be able to: 1. Read critically to examine an author´s reasoning, assumptions and values; 2. Distinguish between formal and informal business writing, implement terminology; 3. Develop effective business writing strategies; 4. Analyze the writing of others in order to craft a strong response; 5. Formulate thoughtful and stylistically correct sentences, paragraphs, introductions, and conclusions; 6. Locate, evaluate, and summarize resource material; 7. Evaluate and work with sources of information in various media; 8. Integrate information from sources into proper business formats; 9. Adapt business writing to specific audiences and purposes; 10. Experience writing all basic types of business written communication.

Osnova

• 1-2 Topic: Emails. Course content: Course introduction; Characteristics of business writing, terminology; Email structure, style, form, purpose, type, length. Term project: Grant types, conditions, project ideas. Course assignment: Business email. 3-4 Topic: Business Letters. Course content: Letter structure, style, form, purpose and type. Term project: Project calls, grant conditions, application documents. Course assignment: Business letter. 5-6 Topic: Topic: Job application process. Course content: CV, cover letter, follow-up correspondence, ppt presentation, website, Facebook, LinkedIn. Term project: Application forms; Project description – goals, target groups, activities, timetables. Course assignment: CV, motivation letter, bio, email cover letter. 7-8 Topic: Social media and PR. Course content: Personal and business websites and social media presentations. Ppt presentations, brochures, flyers, advertisements; Newsletters; Press release. Term project: Attachments, formatting, proofreading. Course assignment: Press release. JOB APPLICATION PACKAGE due (W8). 9-10 Topic: Business reports. Course content: Meeting, progress, financial, incident and travel reports; Memo; Annual reports; Mission statement; Financial reports. Course assignment: Business report. 11-12 Topic: Review and summary. Course content: Course review, FINAL TEST (W12). Course assignment: BUSINESS DOCUMENTATION PORTFOLIO due (W11). GRANT APPLICATION PACKAGE due (W12).

Literatura

povinná literatura
• Walley, G. (2012). The Smart Guide to Business Writing. Gay Walley & Ventus Publishing ApS, e-book. www.bookboon.com
• Wilson, K., & Wauson, J. (2011). AMA Handbook of Business Documents : Guidelines and sample documents that make business writing easy. New York: Amer. e-book.
• Kolin, P.C. (2001). Chapter 14: Writing winning proposals. In Kolin, P.C. Successful Writing at Work. Boston: Houghton Mifflin Company, pp. 544-577.
• Michael McCarthy, Felicity O'Dell. (2008). Business Vocabulary in Use Advanced: 50 Units of Academic Vocabulary Reference and Practice ; Self-study and Classroom Use. Cambridge University Press. (Chapter 63-67)

doporučená literatura
• Kolin, P.C.(2001). Successful Writing at Work. Boston: Houghton Mifflin Company.
• Bailey, Stephen. Academic Writing: A Handbook for International Students. London, New York: Routlege Taylor & Francis Group, 2006. ISBN10: 0-415-38420-6 (pbk) http://www.tu-chemnitz.de/phil/english/ling/download/BATextbook.pdf
• Ramage, J. D., Bean, J. C., & Johnson, J. (2006). The Allyn & Bacon guide to writing: Concise edition.(4th ed.). New York: Longman Publishers.

Výukové metody

Seminars in both types of study (full-time students and part-time students). The explanation of new concepts will be immediately followed by practical exercises - individual work, cooperative learning (work in pairs or groups). Home preparation (reading and writing assignments and evaluation) are an integral part of the course. Special focus will be given to the evaluation of students' progress.

Metody hodnocení

Course Requirements and assessment criteria: 1. Term project: Grant proposal 2. Job application package (bio, CV, motivation letter, email cover letter, ppt self-presentation, LinkedIn page) 3. Business documentation portfolio (email, business letter, business report, press release) 4. Class participation and activity Minimum attendance: 75%

Vyučovací jazyk

Angličtina

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BA_BEC Business English Composition

Rozsah

0/2. 24 hodin KS/semestr. 3 kr. Ukončení: z.

Vyučující

Mgr. Irena Shanahanová (cvičící)
Ing. Miloš Krejčí (pomocník)

Garance

Mgr. Irena Shanahanová
Sekce jazyků (FES, KSV) – Katedra společenských věd (FES, KSV) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Ivana Plačková

Rozvrh seminárních/paralelních skupin

BA_BEC/cBMMCPH: St 14:00–14:44 E129, St 14:45–15:30 E129, I. Shanahanová
BA_BEC/cBMPH: St 15:45–16:29 E129, St 16:30–17:15 E129, I. Shanahanová

Předpoklady

ENTRY COMPETENCIES Students enrolled in this class should have a good command of standard English grammar, punctuation, and syntax.

Omezení zápisu do předmětu

Předmět je otevřen studentům libovolného oboru.

Cíle předmětu

LEARNING GOALS Upon the successful completion of this course, you will be able to: 1. Develop effective business writing strategies; 2. Distinguish between formal and informal business writing, implement terminology 3. Analyze the writing of others in order to craft a strong response; 4. Formulate thoughtful and stylistically correct sentences, paragraphs, introductions, and conclusions; 5. Evaluate sources of information in various media; 6. Integrate information from sources into business documents; 7. Adapt your business writing to specific audiences and purposes. 8. Experience writing all basic types of business written communication CORE CONCEPTS To achieve the goals of this course, you will need to master the following core concepts: 1. Reading critically to examine an author’s reasoning, assumptions, and values; 2. Analyzing the writing context for purpose and audience; 3. Making your writing clear and easy for your readers to follow; 4. Summarizing an argument fairly and effectively; 5. Using details such as personal observations, facts, and expert opinions to support ideas; 6. Locating and evaluating sources to learn about a topic; 7. Integrating source material into business writing;

Osnova

• The schedule for course activities and assignments is below. SESSION TOPICS AND ASSIGNMENTS READINGS 1 Introduction of business writing Characteristics of effective business writing Terminology Language Skills Materials assigned by the instructor 2 Formal vs. informal language Language Skills Materials assigned by the instructor 3 Memos, Notices, Messages Language Skills Materials assigned by the instructor 4 E-mails: making contact, hotel booking, arranging a meeting, inviting Language Skills Materials assigned by the instructor 5 E-mails: enquiries, responding to enquiries, orders, complaining Language Skills Materials assigned by the instructor 6 Mid-term test & e-mail Formal vs. Informal Letters Language Skills Materials assigned by the instructor 7 Letters: enquiries, thanking, making payments Language Skills Materials assigned by the instructor 8 Job Advertisements, job application, CV, cover letter Language Skills Materials assigned by the instructor 9 Business meetings: Agendas & Minutes Language Skills Materials assigned by the instructor 10 Describing trends Language Skills Materials assigned by the instructor 11 Reports Language Skills Materials assigned by the instructor 12 Final test & Report Final Review Language Skills Materials assigned by the instructor

Literatura

povinná literatura
• Successful Writing at Work, by P.C.Kolin
• Business Writing Easy, by Wilson, K., Wauson, Jennifer
• e-book: Title: AMA Handbook of Business Documents : Guidelines and Sample Documents That Make

doporučená literatura
• Commerce 1, 2 by M. Hobbs, J S Keddle
• First Insight into Business by S. Robbins
• New Insights into Business by G. Tullis, T. Trappe
• Understanding and Using English Grammar, by B.S.Azar, 2nd ed., Prentice Hall Regents (AZAR)

Výukové metody

Seminars in both types of study (full-time students and part-time students). The explanation of new concepts will be immediately followed by practical exercises - individual work, work in pairs, group work. Special focus will be given to the evaluation of students' progress.

Metody hodnocení

ATTENDANCE: 75% - minimum (40%-74%=penalty of one test retake less; 0%-39%=take course again) PARTICIPATION You are expected to actively participate in class. Active participation involves coming to class prepared, being involved with class activities and discussions and completing all outside assignments as requested. When you are absent, you are responsible for finding out what was covered while you were gone. You are also expected to demonstrate respect for your fellow students. Cell Phones: At no time can you use your cell phone in any manner while in class. Please have your phones turned off and put away (in your bag or under your desk) when you are in class. OVERVIEW OF COURSE ACTIVITIES AND GRADING Attendance/ Active Participation 20% Homework Writing Assignments 30% Mid-term e-mail & test 15% In-class Writing Workshops 15% Final Test & Report 20% TOTAL 100% PASSING GRADE: 70% OVERVIEW OF COURSE ACTIVITIES AND GRADING Attendance/ Active Participation 20% Homework Writing Assignments 30% Mid-term e-mail & test 15% In-class Writing Workshops 15% Final Test & Report 20% TOTAL 100%

Vyučovací jazyk

Angličtina

Další komentáře

Předmět je dovoleno ukončit i mimo zkouškové období.

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