BA_BEC Business English Composition

Vysoká škola finanční a správní
léto 2014
Rozsah
0/2. 24 hodin KS/semestr. 3 kr. Ukončení: z.
Vyučující
Mgr. Irena Shanahanová (cvičící)
Mgr. Dagmar Sieglová, M.Ed., Ph.D. (cvičící)
Ing. Miloš Krejčí (pomocník)
Garance
Mgr. Dagmar Sieglová, M.Ed., Ph.D.
Sekce jazyků (FES, KSV) – Katedra společenských věd (FES, KSV) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Ivana Plačková
Rozvrh seminárních/paralelních skupin
BA_BEC/cBMPH: Čt 14:45–15:30 E228, Čt 15:45–16:29 E228, D. Sieglová
BA_BEC/cMCPH: St 15:45–16:29 E305, St 16:30–17:15 E305, I. Shanahanová
Předpoklady
Mastering English as the target language (both general and professional) at the level of B2 of the Common European Framework of Reference for Languages. Readiness to actively participate in seminars with an accent on writing. Home preparation and writing assignments are and integral part of the course.
Omezení zápisu do předmětu
Předmět je otevřen studentům libovolného oboru.
Cíle předmětu
This course is designed to teach students corporate communication skills. Effective business writing is achieved through reading, analyzing and practicing a variety of business documentation, such as messages, letters, memos, reports and proposals. Students adapt basic business writing techniques to be able to use active voice, maintain consistency, write for particular audience, and produce a concise text. Upon the successful completion of this course, students will be able to: 1. Read critically to examine an author´s reasoning, assumptions and values; 2. Distinguish between formal and informal business writing, implement terminology; 3. Develop effective business writing strategies; 4. Analyze the writing of others in order to craft a strong response; 5. Formulate thoughtful and stylistically correct sentences, paragraphs, introductions, and conclusions; 6. Locate, evaluate, and summarize resource material; 7. Evaluate and work with sources of information in various media; 8. Integrate information from sources into proper business formats; 9. Adapt business writing to specific audiences and purposes; 10. Experience writing all basic types of business written communication.
Osnova
  • 1-2 Topic: Emails. Course content: Course introduction; Characteristics of business writing, terminology; Email structure, style, form, purpose, type, length. Term project: Grant types, conditions, project ideas. Course assignment: Business email. 3-4 Topic: Business Letters. Course content: Letter structure, style, form, purpose and type. Term project: Project calls, grant conditions, application documents. Course assignment: Business letter. 5-6 Topic: Topic: Job application process. Course content: CV, cover letter, follow-up correspondence, ppt presentation, website, Facebook, LinkedIn. Term project: Application forms; Project description – goals, target groups, activities, timetables. Course assignment: CV, motivation letter, bio, email cover letter. 7-8 Topic: Social media and PR. Course content: Personal and business websites and social media presentations. Ppt presentations, brochures, flyers, advertisements; Newsletters; Press release. Term project: Attachments, formatting, proofreading. Course assignment: Press release. JOB APPLICATION PACKAGE due (W8). 9-10 Topic: Business reports. Course content: Meeting, progress, financial, incident and travel reports; Memo; Annual reports; Mission statement; Financial reports. Course assignment: Business report. 11-12 Topic: Review and summary. Course content: Course review, FINAL TEST (W12). Course assignment: BUSINESS DOCUMENTATION PORTFOLIO due (W11). GRANT APPLICATION PACKAGE due (W12).
Literatura
    povinná literatura
  • Walley, G. (2012). The Smart Guide to Business Writing. Gay Walley & Ventus Publishing ApS, e-book. www.bookboon.com
  • Wilson, K., & Wauson, J. (2011). AMA Handbook of Business Documents : Guidelines and sample documents that make business writing easy. New York: Amer. e-book.
  • Kolin, P.C. (2001). Chapter 14: Writing winning proposals. In Kolin, P.C. Successful Writing at Work. Boston: Houghton Mifflin Company, pp. 544-577.
  • Michael McCarthy, Felicity O'Dell. (2008). Business Vocabulary in Use Advanced: 50 Units of Academic Vocabulary Reference and Practice ; Self-study and Classroom Use. Cambridge University Press. (Chapter 63-67)
    doporučená literatura
  • Kolin, P.C.(2001). Successful Writing at Work. Boston: Houghton Mifflin Company.
  • Bailey, Stephen. Academic Writing: A Handbook for International Students. London, New York: Routlege Taylor & Francis Group, 2006. ISBN10: 0-415-38420-6 (pbk) http://www.tu-chemnitz.de/phil/english/ling/download/BATextbook.pdf
  • Ramage, J. D., Bean, J. C., & Johnson, J. (2006). The Allyn & Bacon guide to writing: Concise edition.(4th ed.). New York: Longman Publishers.
Výukové metody
Seminars in both types of study (full-time students and part-time students). The explanation of new concepts will be immediately followed by practical exercises - individual work, cooperative learning (work in pairs or groups). Home preparation (reading and writing assignments and evaluation) are an integral part of the course. Special focus will be given to the evaluation of students' progress.
Metody hodnocení
Course Requirements and assessment criteria: 1. Term project: Grant proposal 2. Job application package (bio, CV, motivation letter, email cover letter, ppt self-presentation, LinkedIn page) 3. Business documentation portfolio (email, business letter, business report, press release) 4. Class participation and activity Minimum attendance: 75%
Vyučovací jazyk
Angličtina
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
b0.
Předmět je zařazen také v obdobích léto 2013.
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