Informace o předmětu

BA_PM Publishing Management

Rozsah

2/0/0. 10 hodin KS/semestr. 6 kr. Ukončení: zk.

Garance

doc. Giuseppe Maiello, Ph.D.
Sekce managementu a marketingu (FES, KEM) – Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Dita Egertová

Předpoklady

There are no prerequisites for this course.

Omezení zápisu do předmětu

Předmět je otevřen studentům libovolného oboru.

Cíle předmětu

Technological development of individual media types, the invention of printing, creation of print, audio signal transmission, the emergence of radio, video transmission, the emergence of television, marked the beginning of the nineties of the last century lent heaped interactive communication through the Internet. This created the Internet and New media, thus starting a new phenomenon unprecedented development, multimedia communications. New trends in communication include internet, smart phones, tablets and other, these trends affect the entire media environment and the market, while also influencing all publishing entities and activities. It changes as knowledge and introducing new methods in all fields of communication, due to changes of content of communications, public relations and other activities. Students will receive information about the media market, media landscape of the 21st Century, understand trends in modern multimedia communication. Today determines the content, the quality, speed of delivery and this communication does not depend on the media type. The students are familiar with the basics of finance publishing activities, organization of communications with agencies in awarding advertising etc. Students will be ready to create a simple project in the field of printed media, corporate magazine, or web server, including a shortened business plan.

Výstupy z učení

At the end of the course the students will be able to understand the progress of the media in conjunction with the progress of the society in different settings (considering the technological, cultural and historical events which impacted the development of various societies and cultures in different ways). In addition, the students will learn to critically evaluate the role of various types of media to social progress across time, be it scientific, moral, economic or cultural progress. As part of the practical exercises, the students will develop their academic writting skills. They will learn to produce a pice of work which is meant for public presentation (mock publishing exercise).

Osnova

• LECTURES 1: The position of television in modern society. 2: Understanding the roles and functions of radio broadcasting in contemporary society 3: Understanding the changes in journalism and the creation of communication 4: Historical development of individual media types and impact on society 5: Publishing houses, organization and editorial work systém 6: Planning and management of editorial work, composition of newspapers / magazines 7: Target groups and media types efficiency metrics 8: Types and typology of advertising formats 9: The organization and operation of the advertising section 10: Organization and functioning of the business and the sales department, budgeting 11: How perform the media today, data media, publishing marketing, sales promotion 12: Selected presentations, evaluation of presentations and credits

Literatura

povinná literatura
• KOSINETS, Robert V., Netnography, London, Sage, 2020, ISBN 978-1526444691

doporučená literatura
• POE, Marshall. A history of communications: media and society from the evolution of speech to the Internet. New York: Cambridge University Press, 2011, xi, 337 p. ISBN 11-070-0435-7
• WINSTON, Brian a Brian WINSTON. Media technology and society: a history : from the telegraph to the Internet. 3rd ed. New York: Routledge, 1998, xiv, 374 p. ISBN 04-151-4230-X
• MCLUHAN, Marshall a W GORDON. Understanding media: the extensions of man. Critical ed. Corte Madera, CA: Gingko Press, 2003, xxi, 611 p. ISBN 978-1584230731
• BRIGGS, Asa a Peter BURKE. A social history of the media: from Gutenberg to the Internet. 3rd ed. Malden, MA: Polity, 2009, viii, 346 p. ISBN 978-074-5644-950
• SCOTT, David Meerman. The new rules of marketing and PR: how to use social media, blogs, news releases, online video,. 2nd ed. Hoboken, N.J.: John Wiley, c2010, xxx, 289 p. ISBN 04-705-4781-2.

Výukové metody

The classes will be organised as interactive lectures, in which the theory will be supplemented by practical examples. The lessons will include both theoretical aspects of the field and practical examples. The individual presentations will be presented in front of the class.

Metody hodnocení

The course BA_PM is finished with an oral examination (Zk). The student's performance on the seminar assignments and oral examination contribute to the final grade.

Vyučovací jazyk

Angličtina

Informace učitele

The assessment is based on the completion of seminar assignments (50% of the grade), active participation in lectures and practical exercises, and 75% attendance to classes. Prerequisites: Mastering the prerequisites - Course Structure Marketing Communications, Advertising, and Media development. For individual consultations, the students can contact the teacher in person by phone (00420 603578587). We can not guarantee answers via email.

Další komentáře

Předmět je dovoleno ukončit i mimo zkouškové období.

BA_PM Publishing Management

Rozsah

2/0/0. 10 hodin KS/semestr. 6 kr. Ukončení: zk.

Garance

doc. Giuseppe Maiello, Ph.D.
Sekce managementu a marketingu (FES, KEM) – Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Bc. Kamila Procházková

Předpoklady

There are no prerequisites for this course.

Omezení zápisu do předmětu

Předmět je otevřen studentům libovolného oboru.

Cíle předmětu

Technological development of individual media types, the invention of printing, creation of print, audio signal transmission, the emergence of radio, video transmission, the emergence of television, marked the beginning of the nineties of the last century lent heaped interactive communication through the Internet. This created the Internet and New media, thus starting a new phenomenon unprecedented development, multimedia communications. New trends in communication include internet, smart phones, tablets and other, these trends affect the entire media environment and the market, while also influencing all publishing entities and activities. It changes as knowledge and introducing new methods in all fields of communication, due to changes of content of communications, public relations and other activities. Students will receive information about the media market, media landscape of the 21st Century, understand trends in modern multimedia communication. Today determines the content, the quality, speed of delivery and this communication does not depend on the media type. The students are familiar with the basics of finance publishing activities, organization of communications with agencies in awarding advertising etc. Students will be ready to create a simple project in the field of printed media, corporate magazine, or web server, including a shortened business plan.

Výstupy z učení

At the end of the course the students will be able to understand the progress of the media in conjunction with the progress of the society in different settings (considering the technological, cultural and historical events which impacted the development of various societies and cultures in different ways). In addition, the students will learn to critically evaluate the role of various types of media to social progress across time, be it scientific, moral, economic or cultural progress. As part of the practical exercises, the students will develop their academic writting skills. They will learn to produce a pice of work which is meant for public presentation (mock publishing exercise).

Osnova

• LECTURES 1: The position of television in modern society. 2: Understanding the roles and functions of radio broadcasting in contemporary society 3: Understanding the changes in journalism and the creation of communication 4: Historical development of individual media types and impact on society 5: Publishing houses, organization and editorial work systém 6: Planning and management of editorial work, composition of newspapers / magazines 7: Target groups and media types efficiency metrics 8: Types and typology of advertising formats 9: The organization and operation of the advertising section 10: Organization and functioning of the business and the sales department, budgeting 11: How perform the media today, data media, publishing marketing, sales promotion 12: Selected presentations, evaluation of presentations and credits

Literatura

povinná literatura
• KOSINETS, Robert V., Netnography, London, Sage, 2020, ISBN 978-1526444691

doporučená literatura
• POE, Marshall. A history of communications: media and society from the evolution of speech to the Internet. New York: Cambridge University Press, 2011, xi, 337 p. ISBN 11-070-0435-7
• WINSTON, Brian a Brian WINSTON. Media technology and society: a history : from the telegraph to the Internet. 3rd ed. New York: Routledge, 1998, xiv, 374 p. ISBN 04-151-4230-X
• MCLUHAN, Marshall a W GORDON. Understanding media: the extensions of man. Critical ed. Corte Madera, CA: Gingko Press, 2003, xxi, 611 p. ISBN 978-1584230731
• BRIGGS, Asa a Peter BURKE. A social history of the media: from Gutenberg to the Internet. 3rd ed. Malden, MA: Polity, 2009, viii, 346 p. ISBN 978-074-5644-950
• SCOTT, David Meerman. The new rules of marketing and PR: how to use social media, blogs, news releases, online video,. 2nd ed. Hoboken, N.J.: John Wiley, c2010, xxx, 289 p. ISBN 04-705-4781-2.

Výukové metody

The classes will be organised as interactive lectures, in which the theory will be supplemented by practical examples. The lessons will include both theoretical aspects of the field and practical examples. The individual presentations will be presented in front of the class.

Metody hodnocení

The course BA_PM is finished with an oral examination (Zk). The student's performance on the seminar assignments and oral examination contribute to the final grade.

Vyučovací jazyk

Angličtina

Informace učitele

The assessment is based on the completion of seminar assignments (50% of the grade), active participation in lectures and practical exercises, and 75% attendance to classes. Prerequisites: Mastering the prerequisites - Course Structure Marketing Communications, Advertising, and Media development. For individual consultations, the students can contact the teacher in person by phone (00420 603578587). We can not guarantee answers via email.

Další komentáře

Předmět je dovoleno ukončit i mimo zkouškové období.

BA_PM Publishing Management

Rozsah

2/0/0. 10 hodin KS/semestr. 6 kr. Ukončení: zk.

Vyučující

doc. Giuseppe Maiello, Ph.D. (cvičící)

Garance

doc. Giuseppe Maiello, Ph.D.
Sekce managementu a marketingu (FES, KEM) – Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Lenka Pokorná

Předpoklady

There are no prerequisites for this course.

Omezení zápisu do předmětu

Předmět je otevřen studentům libovolného oboru.

Cíle předmětu

Technological development of individual media types, the invention of printing, creation of print, audio signal transmission, the emergence of radio, video transmission, the emergence of television, marked the beginning of the nineties of the last century lent heaped interactive communication through the Internet. This created the Internet and New media, thus starting a new phenomenon unprecedented development, multimedia communications. New trends in communication include internet, smart phones, tablets and other, these trends affect the entire media environment and the market, while also influencing all publishing entities and activities. It changes as knowledge and introducing new methods in all fields of communication, due to changes of content of communications, public relations and other activities. Students will receive information about the media market, media landscape of the 21st Century, understand trends in modern multimedia communication. Today determines the content, the quality, speed of delivery and this communication does not depend on the media type. The students are familiar with the basics of finance publishing activities, organization of communications with agencies in awarding advertising etc. Students will be ready to create a simple project in the field of printed media, corporate magazine, or web server, including a shortened business plan.

Výstupy z učení

At the end of the course the students will be able to understand the progress of the media in conjunction with the progress of the society in different settings (considering the technological, cultural and historical events which impacted the development of various societies and cultures in different ways). In addition, the students will learn to critically evaluate the role of various types of media to social progress across time, be it scientific, moral, economic or cultural progress. As part of the practical exercises, the students will develop their academic writting skills. They will learn to produce a pice of work which is meant for public presentation (mock publishing exercise).

Osnova

• LECTURES 1: The position of television in modern society. 2: Understanding the roles and functions of radio broadcasting in contemporary society 3: Understanding the changes in journalism and the creation of communication 4: Historical development of individual media types and impact on society 5: Publishing houses, organization and editorial work systém 6: Planning and management of editorial work, composition of newspapers / magazines 7: Target groups and media types efficiency metrics 8: Types and typology of advertising formats 9: The organization and operation of the advertising section 10: Organization and functioning of the business and the sales department, budgeting 11: How perform the media today, data media, publishing marketing, sales promotion 12: Selected presentations, evaluation of presentations and credits

Literatura

povinná literatura
• KOSINETS, Robert V., Netnography, London, Sage, 2020, ISBN 978-1526444691

doporučená literatura
• POE, Marshall. A history of communications: media and society from the evolution of speech to the Internet. New York: Cambridge University Press, 2011, xi, 337 p. ISBN 11-070-0435-7
• WINSTON, Brian a Brian WINSTON. Media technology and society: a history : from the telegraph to the Internet. 3rd ed. New York: Routledge, 1998, xiv, 374 p. ISBN 04-151-4230-X
• MCLUHAN, Marshall a W GORDON. Understanding media: the extensions of man. Critical ed. Corte Madera, CA: Gingko Press, 2003, xxi, 611 p. ISBN 978-1584230731
• BRIGGS, Asa a Peter BURKE. A social history of the media: from Gutenberg to the Internet. 3rd ed. Malden, MA: Polity, 2009, viii, 346 p. ISBN 978-074-5644-950
• SCOTT, David Meerman. The new rules of marketing and PR: how to use social media, blogs, news releases, online video,. 2nd ed. Hoboken, N.J.: John Wiley, c2010, xxx, 289 p. ISBN 04-705-4781-2.

Výukové metody

The classes will be organised as interactive lectures, in which the theory will be supplemented by practical examples. The lessons will include both theoretical aspects of the field and practical examples. The individual presentations will be presented in front of the class.

Metody hodnocení

The course BA_PM is finished with an oral examination (Zk). The student's performance on the seminar assignments and oral examination contribute to the final grade.

Vyučovací jazyk

Angličtina

Informace učitele

The assessment is based on the completion of seminar assignments (50% of the grade), active participation in lectures and practical exercises, and 75% attendance to classes. Prerequisites: Mastering the prerequisites - Course Structure Marketing Communications, Advertising, and Media development. For individual consultations, the students can contact the teacher in person by phone (00420 603578587). We can not guarantee answers via email.

Další komentáře

Předmět je dovoleno ukončit i mimo zkouškové období.

BA_PM Publishing Management

Rozsah

2/0/0. 10 hodin KS/semestr. 6 kr. Ukončení: zk.

Vyučující

doc. Giuseppe Maiello, Ph.D. (cvičící)

Garance

doc. Giuseppe Maiello, Ph.D.
Sekce managementu a marketingu (FES, KEM) – Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Lenka Pokorná

Rozvrh seminárních/paralelních skupin

BA_PM/pMCPH: každé liché pondělí 8:45–9:29 E124, každé liché pondělí 9:30–10:15 E124, každé liché pondělí 10:30–11:14 E124, každé liché pondělí 11:15–12:00 E124, G. Maiello

Předpoklady

There are no prerequisites for this course.

Omezení zápisu do předmětu

Předmět je otevřen studentům libovolného oboru.

Cíle předmětu

Technological development of individual media types, the invention of printing, creation of print, audio signal transmission, the emergence of radio, video transmission, the emergence of television, marked the beginning of the nineties of the last century lent heaped interactive communication through the Internet. This created the Internet and New media, thus starting a new phenomenon unprecedented development, multimedia communications. New trends in communication include internet, smart phones, tablets and other, these trends affect the entire media environment and the market, while also influencing all publishing entities and activities. It changes as knowledge and introducing new methods in all fields of communication, due to changes of content of communications, public relations and other activities. Students will receive information about the media market, media landscape of the 21st Century, understand trends in modern multimedia communication. Today determines the content, the quality, speed of delivery and this communication does not depend on the media type. The students are familiar with the basics of finance publishing activities, organization of communications with agencies in awarding advertising etc. Students will be ready to create a simple project in the field of printed media, corporate magazine, or web server, including a shortened business plan.

Výstupy z učení

At the end of the course the students will be able to understand the progress of the media in conjunction with the progress of the society in different settings (considering the technological, cultural and historical events which impacted the development of various societies and cultures in different ways). In addition, the students will learn to critically evaluate the role of various types of media to social progress across time, be it scientific, moral, economic or cultural progress. As part of the practical exercises, the students will develop their academic writting skills. They will learn to produce a pice of work which is meant for public presentation (mock publishing exercise).

Osnova

• LECTURES 1: The position of television in modern society. 2: Understanding the roles and functions of radio broadcasting in contemporary society 3: Understanding the changes in journalism and the creation of communication 4: Historical development of individual media types and impact on society 5: Publishing houses, organization and editorial work systém 6: Planning and management of editorial work, composition of newspapers / magazines 7: Target groups and media types efficiency metrics 8: Types and typology of advertising formats 9: The organization and operation of the advertising section 10: Organization and functioning of the business and the sales department, budgeting 11: How perform the media today, data media, publishing marketing, sales promotion 12: Selected presentations, evaluation of presentations and credits

Literatura

povinná literatura
• KOSINETS, Robert V., Netnography, London, Sage, 2020, ISBN 978-1526444691

doporučená literatura
• MCLUHAN, Marshall a W GORDON. Understanding media: the extensions of man. Critical ed. Corte Madera, CA: Gingko Press, 2003, xxi, 611 p. ISBN 978-1584230731
• SCOTT, David Meerman. The new rules of marketing and PR: how to use social media, blogs, news releases, online video,. 2nd ed. Hoboken, N.J.: John Wiley, c2010, xxx, 289 p. ISBN 04-705-4781-2.
• BRIGGS, Asa a Peter BURKE. A social history of the media: from Gutenberg to the Internet. 3rd ed. Malden, MA: Polity, 2009, viii, 346 p. ISBN 978-074-5644-950
• WINSTON, Brian a Brian WINSTON. Media technology and society: a history : from the telegraph to the Internet. 3rd ed. New York: Routledge, 1998, xiv, 374 p. ISBN 04-151-4230-X
• POE, Marshall. A history of communications: media and society from the evolution of speech to the Internet. New York: Cambridge University Press, 2011, xi, 337 p. ISBN 11-070-0435-7

Výukové metody

The classes will be organised as interactive lectures, in which the theory will be supplemented by practical examples. The lessons will include both theoretical aspects of the field and practical examples. The individual presentations will be presented in front of the class.

Metody hodnocení

The course BA_PM is finished with an oral examination (Zk). The student's performance on the seminar assignments and oral examination contribute to the final grade.

Vyučovací jazyk

Angličtina

Informace učitele

The assessment is based on the completion of seminar assignments (50% of the grade), active participation in lectures and practical exercises, and 75% attendance to classes. Prerequisites: Mastering the prerequisites - Course Structure Marketing Communications, Advertising, and Media development. For individual consultations, the students can contact the teacher in person by phone (00420 603578587). We can not guarantee answers via email.

Další komentáře

Předmět je dovoleno ukončit i mimo zkouškové období.

BA_PM Publishing Management

Rozsah

2/0/0. 10 hodin KS/semestr. 6 kr. Ukončení: zk.

Vyučující

doc. Giuseppe Maiello, Ph.D. (cvičící)

Garance

Mirela Moldoveanu, M.Sc., Ph.D.
Sekce managementu a marketingu (FES, KEM) – Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Lenka Pokorná

Rozvrh seminárních/paralelních skupin

BA_PM/pMCPH: St 14:00–14:44 E126, St 14:45–15:30 E126, kromě St 4. 3. ; a Po 9. 3. 12:15–13:45 E124, G. Maiello

Předpoklady

There are no prerequisites for this course.

Omezení zápisu do předmětu

Předmět je otevřen studentům libovolného oboru.

Cíle předmětu

Technological development of individual media types, the invention of printing, creation of print, audio signal transmission, the emergence of radio, video transmission, the emergence of television, marked the beginning of the nineties of the last century lent heaped interactive communication through the Internet. This created the Internet and New media, thus starting a new phenomenon unprecedented development, multimedia communications. New trends in communication include internet, smart phones, tablets and other, these trends affect the entire media environment and the market, while also influencing all publishing entities and activities. It changes as knowledge and introducing new methods in all fields of communication, due to changes of content of communications, public relations and other activities. Students will receive information about the media market, media landscape of the 21st Century, understand trends in modern multimedia communication. Today determines the content, the quality, speed of delivery and this communication does not depend on the media type. The students are familiar with the basics of finance publishing activities, organization of communications with agencies in awarding advertising etc. Students will be ready to create a simple project in the field of printed media, corporate magazine, or web server, including a shortened business plan.

Výstupy z učení

At the end of the course the students will be able to understand the progress of the media in conjunction with the progress of the society in different settings (considering the technological, cultural and historical events which impacted the development of various societies and cultures in different ways). In addition, the students will learn to critically evaluate the role of various types of media to social progress across time, be it scientific, moral, economic or cultural progress. As part of the practical exercises, the students will develop their academic writting skills. They will learn to produce a pice of work which is meant for public presentation (mock publishing exercise).

Osnova

• LECTURES 1: The position of television in modern society. 2: Understanding the roles and functions of radio broadcasting in contemporary society 3: Understanding the changes in journalism and the creation of communication 4: Historical development of individual media types and impact on society 5: Publishing houses, organization and editorial work systém 6: Planning and management of editorial work, composition of newspapers / magazines 7: Target groups and media types efficiency metrics 8: Types and typology of advertising formats 9: The organization and operation of the advertising section 10: Organization and functioning of the business and the sales department, budgeting 11: How perform the media today, data media, publishing marketing, sales promotion 12: Selected presentations, evaluation of presentations and credits

Literatura

povinná literatura
• Publishing for Profit: Successful Bottom- line Management for Book Publishers Woll, Thomas, Chicago Review Press, 2010, eBook, ISBN 9781556529979

doporučená literatura
• WINSTON, Brian a Brian WINSTON. Media technology and society: a history : from the telegraph to the Internet. 3rd ed. New York: Routledge, 1998, xiv, 374 p. ISBN 04-151-4230-X
• MCLUHAN, Marshall a W GORDON. Understanding media: the extensions of man. Critical ed. Corte Madera, CA: Gingko Press, 2003, xxi, 611 p. ISBN 978-1584230731
• BRIGGS, Asa a Peter BURKE. A social history of the media: from Gutenberg to the Internet. 3rd ed. Malden, MA: Polity, 2009, viii, 346 p. ISBN 978-074-5644-950
• SCOTT, David Meerman. The new rules of marketing and PR: how to use social media, blogs, news releases, online video,. 2nd ed. Hoboken, N.J.: John Wiley, c2010, xxx, 289 p. ISBN 04-705-4781-2.
• POE, Marshall. A history of communications: media and society from the evolution of speech to the Internet. New York: Cambridge University Press, 2011, xi, 337 p. ISBN 11-070-0435-7

Výukové metody

The classes will be organised as interactive lectures, in which the theory will be supplemented by practical examples. The lessons will include both theoretical aspects of the field and practical examples. The individual presentations will be presented in front of the class.

Metody hodnocení

The course BA_PM is finished with an oral examination (Zk). The student's performance on the seminar assignments and oral examination contribute to the final grade.

Vyučovací jazyk

Angličtina

Informace učitele

The assessment is based on the completion of seminar assignments (50% of the grade), active participation in lectures and practical exercises and 75% attendance to classes. Prerequisites: Mastering the prerequisites - Course Structure Marketing Communications, Advertising and Media development. For individual consultations the students can contact the teacher in person or via email Mirela Moldoveanu MSc ( mirelamoldoveanu@mail.vsfs.cz )

Další komentáře

Předmět je dovoleno ukončit i mimo zkouškové období.

BA_PM Publishing Management

Rozsah

2/0/0. 10 hodin KS/semestr. 6 kr. Ukončení: zk.

Vyučující

doc. Giuseppe Maiello, Ph.D. (cvičící)

Garance

Mirela Moldoveanu, M.Sc., Ph.D.
Sekce managementu a marketingu (FES, KEM) – Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Ing. Markéta Knížková

Rozvrh seminárních/paralelních skupin

BA_PM/pMCPH: Čt 10:30–11:14 E127, Čt 11:15–12:00 E127, kromě Čt 21. 2. ; a Út 12. 3. 14:00–15:30 E124, G. Maiello

Předpoklady

There are no prerequisites for this course.

Omezení zápisu do předmětu

Předmět je otevřen studentům libovolného oboru.

Cíle předmětu

Technological development of individual media types, the invention of printing, creation of print, audio signal transmission, the emergence of radio, video transmission, the emergence of television, marked the beginning of the nineties of the last century lent heaped interactive communication through the Internet. This created the Internet and New media, thus starting a new phenomenon unprecedented development, multimedia communications. New trends in communication include internet, smart phones, tablets and other, these trends affect the entire media environment and the market, while also influencing all publishing entities and activities. It changes as knowledge and introducing new methods in all fields of communication, due to changes of content of communications, public relations and other activities. Students will receive information about the media market, media landscape of the 21st Century, understand trends in modern multimedia communication. Today determines the content, the quality, speed of delivery and this communication does not depend on the media type. The students are familiar with the basics of finance publishing activities, organization of communications with agencies in awarding advertising etc. Students will be ready to create a simple project in the field of printed media, corporate magazine, or web server, including a shortened business plan.

Výstupy z učení

At the end of the course the students will be able to understand the progress of the media in conjunction with the progress of the society in different settings (considering the technological, cultural and historical events which impacted the development of various societies and cultures in different ways). In addition, the students will learn to critically evaluate the role of various types of media to social progress across time, be it scientific, moral, economic or cultural progress. As part of the practical exercises, the students will develop their academic writting skills. They will learn to produce a pice of work which is meant for public presentation (mock publishing exercise).

Osnova

• LECTURES 1: The position of television in modern society. 2: Understanding the roles and functions of radio broadcasting in contemporary society 3: Understanding the changes in journalism and the creation of communication 4: Historical development of individual media types and impact on society 5: Publishing houses, organization and editorial work systém 6: Planning and management of editorial work, composition of newspapers / magazines 7: Target groups and media types efficiency metrics 8: Types and typology of advertising formats 9: The organization and operation of the advertising section 10: Organization and functioning of the business and the sales department, budgeting 11: How perform the media today, data media, publishing marketing, sales promotion 12: Selected presentations, evaluation of presentations and credits

Literatura

povinná literatura
• Publishing for Profit: Successful Bottom- line Management for Book Publishers Woll, Thomas, Chicago Review Press, 2010, eBook, ISBN 9781556529979

doporučená literatura
• WINSTON, Brian a Brian WINSTON. Media technology and society: a history : from the telegraph to the Internet. 3rd ed. New York: Routledge, 1998, xiv, 374 p. ISBN 04-151-4230-X
• MCLUHAN, Marshall a W GORDON. Understanding media: the extensions of man. Critical ed. Corte Madera, CA: Gingko Press, 2003, xxi, 611 p. ISBN 978-1584230731
• BRIGGS, Asa a Peter BURKE. A social history of the media: from Gutenberg to the Internet. 3rd ed. Malden, MA: Polity, 2009, viii, 346 p. ISBN 978-074-5644-950
• SCOTT, David Meerman. The new rules of marketing and PR: how to use social media, blogs, news releases, online video,. 2nd ed. Hoboken, N.J.: John Wiley, c2010, xxx, 289 p. ISBN 04-705-4781-2.
• POE, Marshall. A history of communications: media and society from the evolution of speech to the Internet. New York: Cambridge University Press, 2011, xi, 337 p. ISBN 11-070-0435-7

Výukové metody

The classes will be organised as interactive lectures, in which the theory will be supplemented by practical examples. The lessons will include both theoretical aspects of the field and practical examples. The individual presentations will be presented in front of the class.

Metody hodnocení

The course BA_PM is finished with an oral examination (Zk). The student's performance on the seminar assignments and oral examination contribute to the final grade.

Vyučovací jazyk

Angličtina

Informace učitele

The assessment is based on the completion of seminar assignments (50% of the grade), active participation in lectures and practical exercises and 75% attendance to classes. Prerequisites: Mastering the prerequisites - Course Structure Marketing Communications, Advertising and Media development. For individual consultations the students can contact the teacher in person or via email Mirela Moldoveanu MSc ( mirelamoldoveanu@mail.vsfs.cz )

Další komentáře

Předmět je dovoleno ukončit i mimo zkouškové období.

BA_PM Publishing Management

Rozsah

2/0. 10 hodin KS/semestr. 6 kr. Ukončení: zk.

Vyučující

Ing. Jiří Šnajdar (cvičící)

Garance

Ing. Jiří Šnajdar
Sekce managementu a marketingu (FES, KEM) – Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Ing. Edita Jerie, DiS.

Rozvrh seminárních/paralelních skupin

BA_PM/pMCPH: St 10:30–11:14 E225, St 11:15–12:00 E225, J. Šnajdar

Předpoklady

There are no prerequisites for this course.

Omezení zápisu do předmětu

Předmět je otevřen studentům libovolného oboru.

Cíle předmětu

Technological development of individual media types, the invention of printing, creation of print, audio signal transmission, the emergence of radio, video transmission, the emergence of television, marked the beginning of the nineties of the last century lent heaped interactive communication through the Internet. This created the Internet and New media, thus starting a new phenomenon unprecedented development, multimedia communications. New trends in communication include internet, smart phones, tablets and other, these trends affect the entire media environment and the market, while also influencing all publishing entities and activities. It changes as knowledge and introducing new methods in all fields of communication, due to changes of content of communications, public relations and other activities. Students will receive information about the media market, media landscape of the 21st Century, understand trends in modern multimedia communication. Today determines the content, the quality, speed of delivery and this communication does not depend on the media type. The students are familiar with the basics of finance publishing activities, organization of communications with agencies in awarding advertising etc. Students will be ready to create a simple project in the field of printed media, corporate magazine, or web server, including a shortened business plan.

Výstupy z učení

Technological development of individual media types, the invention of printing, creation of print, audio signal transmission, the emergence of radio, video transmission, the emergence of television, marked the beginning of the nineties of the last century lent heaped interactive communication through the Internet. This created the Internet and New media, thus starting a new phenomenon unprecedented development, multimedia communications. New trends in communication include internet, smart phones, tablets and other, these trends affect the entire media environment and the market, while also influencing all publishing entities and activities. Students will receive information about the media market, media landscape of the 21st Century, understand trends in modern multimedia communication. Today determines the content, the quality, speed of delivery and this communication does not depend on the media type. The students are familiar with the basics of finance publishing activities, organization of communications with agencies in awarding advertising etc. Students will be ready to create a simple project in the field of printed media, corporate magazine, or web server, including a shortened business plan.

Osnova

• LECTURES 1: The position of television in modern society. 2: Understanding the roles and functions of radio broadcasting in contemporary society 3: Understanding the changes in journalism and the creation of communication 4: Historical development of individual media types and impact on society 5: Publishing houses, organization and editorial work systém 6: Planning and management of editorial work, composition of newspapers / magazines 7: Target groups and media types efficiency metrics 8: Types and typology of advertising formats 9: The organization and operation of the advertising section 10: Organization and functioning of the business and the sales department, budgeting 11: How perform the media today, data media, publishing marketing, sales promotion 12: Selected presentations, evaluation of presentations and credits

Literatura

povinná literatura
• Publishing for Profit: Successful Bottom- line Management for Book Publishers Woll, Thomas, Chicago Review Press, 2010, eBook, ISBN 9781556529979

doporučená literatura
• POE, Marshall. A history of communications: media and society from the evolution of speech to the Internet. New York: Cambridge University Press, 2011, xi, 337 p. ISBN 11-070-0435-7
• BRIGGS, Asa a Peter BURKE. A social history of the media: from Gutenberg to the Internet. 3rd ed. Malden, MA: Polity, 2009, viii, 346 p. ISBN 978-074-5644-950
• WINSTON, Brian a Brian WINSTON. Media technology and society: a history : from the telegraph to the Internet. 3rd ed. New York: Routledge, 1998, xiv, 374 p. ISBN 04-151-4230-X
• MCLUHAN, Marshall a W GORDON. Understanding media: the extensions of man. Critical ed. Corte Madera, CA: Gingko Press, 2003, xxi, 611 p. ISBN 978-1584230731
• SCOTT, David Meerman. The new rules of marketing and PR: how to use social media, blogs, news releases, online video,. 2nd ed. Hoboken, N.J.: John Wiley, c2010, xxx, 289 p. ISBN 04-705-4781-2.

Výukové metody

Classes wil be held on the basis of interactive lectures, in which the theory will be supplemented by practical examples. The lessons will have lecturing part theory, new knowledge including practical examples. Part lessons may be also designed as a preparation of the team presentation project.

Metody hodnocení

The course BA_PM is finished by credit (Z). Written essay and oral verification.

Vyučovací jazyk

Angličtina

Informace učitele

Active participation in lectures, 75% of presence and an individual involvement during lectures are required.

prerequisites: Mastering the prerequisites - Course Structure Marketing Communications, Advertising and Media development. In addition to the controlled group consultations with teachers will be able to contact the teacher in person or via email +420 602 298 026 ; Ing. Jiří Šnajdar ( jiri.snajdar@vsfs.cz )

Další komentáře

Předmět je dovoleno ukončit i mimo zkouškové období.

BA_PM Publishing Management

Rozsah

2/0. 6 hodin KS/semestr. 3 kr. Ukončení: z.

Vyučující

Ing. Jiří Šnajdar (cvičící)

Garance

Ing. Jiří Šnajdar
Sekce managementu a marketingu (FES, KEM) – Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Ing. Edita Jerie, DiS.

Rozvrh seminárních/paralelních skupin

BA_PM/pMCPH: St 12:15–12:59 E225, St 13:00–13:45 E225, J. Šnajdar

Předpoklady

There are no prerequisites for this course.

Omezení zápisu do předmětu

Předmět je otevřen studentům libovolného oboru.

Cíle předmětu

The aim of the course is to acquaint students with the functioning of publishing and media houses, with the running and organization of editorial work specifically in printing (creating daily, weekly, news etc.), on radio and on television.;
Show the structure and functioning of the main organizations that publishers-editors use, management and leadership publishing houses, advertising departments, trading and distribution, publishing, marketing, working with the editors and contributors, news etc., including the resolutions of legal nature.;
Integrating print with the internet, newspaper servers. Work organization and other specialized editorial departments: marketing, work with data, licensing plans, business magazines, bulletins and similar print products.;
he competence of the student after completing the course: - the ability to estimate the impact and influence action and interaction, including news audience.;
- ability to perceive current events on the media scene in the broader context;
- ability to build a publishing project, including business plans, plans of addressing the readers, listeners and viewers, and communication with clients inzerace;
- ability to competently cover its agenda and take place in the structure of a media house or media editors in relation to the assigned function and focus position.

Osnova

• 1.Typology of media types and media, Part I
• 2. Typology of media types and media, Part II
• 3. The development of the media market
• 4. Publishing houses, organizations and systems work the editors
• 5. Planning and management of editorial work, song of newspapers and magazines
• 6. Target groups and media types efficiency metrics
• 7. Types and typologies of advertising formats
• 8. The organization and operation of the advertising section
• 9. The organization and functioning of the business and sales department, budgeting
• 10. Working with media data publishing marketing, sales promotion
• 11. Nature of the content of the current media trends, present PR
• 12. Discussion about the end of the course, evaluation and assessment work and credits.

Literatura

povinná literatura
• Publishing for Profit: Successful Bottom- line Management for Book Publishers Woll, Thomas, Chicago Review Press, 2010, eBook, ISBN 9781556529979

doporučená literatura
• SCOTT, David Meerman. The new rules of marketing and PR: how to use social media, blogs, news releases, online video,. 2nd ed. Hoboken, N.J.: John Wiley, c2010, xxx, 289 p. ISBN 04-705-4781-2.
• BRIGGS, Asa a Peter BURKE. A social history of the media: from Gutenberg to the Internet. 3rd ed. Malden, MA: Polity, 2009, viii, 346 p. ISBN 978-074-5644-950
• POE, Marshall. A history of communications: media and society from the evolution of speech to the Internet. New York: Cambridge University Press, xi, 337 p. ISBN 11-070-0435-7.
• MCLUHAN, Marshall a W GORDON. Understanding media: the extensions of man. Critical ed. Corte Madera, CA: Gingko Press, 2003, xxi, 611 p. ISBN 978-1584230731
• WINSTON, Brian a Brian WINSTON. Media technology and society: a history : from the telegraph to the Internet. 3rd ed. New York: Routledge, 1998, xiv, 374 p. ISBN 04-151-4230-X

Výukové metody

Classes wil be held on the basis of interactive lectures, in which the theory will be supplemented by practical examples. The lessons will have lecturing part theory, new knowledge including practical examples. Part lessons may be also designed as a preparation of the team presentation project.

Metody hodnocení

The course BA_PM is finished by credit (Z). Written essay and oral verification.

Vyučovací jazyk

Angličtina

Informace učitele

Active participation in lectures, 75% of presence and an individual involvement during lectures are required.

prerequisites: Mastering the prerequisites - Course Structure Marketing Communications, Advertising and Media development.

Další komentáře

Předmět je dovoleno ukončit i mimo zkouškové období.

BA_PM Publishing Management

Rozsah

2/0. 6 hodin KS/semestr. 3 kr. Ukončení: z.

Vyučující

Ing. Jiří Šnajdar (cvičící)

Garance

Ing. Jiří Šnajdar
Sekce managementu a marketingu (FES, KEM) – Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Bc. Jan Peterec

Rozvrh seminárních/paralelních skupin

BA_PM/pMCPH: Čt 12:15–12:59 E304, Čt 13:00–13:45 E304, J. Šnajdar

Předpoklady

There are no prerequisites for this course.

Omezení zápisu do předmětu

Předmět je otevřen studentům libovolného oboru.

Cíle předmětu

The aim of the course is to acquaint students with the functioning of publishing and media houses, with the running and organization of editorial work specifically in printing (creating daily, weekly, news etc.), on radio and on television.;
Show the structure and functioning of the main organizations that publishers-editors use, management and leadership publishing houses, advertising departments, trading and distribution, publishing, marketing, working with the editors and contributors, news etc., including the resolutions of legal nature.;
Integrating print with the internet, newspaper servers. Work organization and other specialized editorial departments: marketing, work with data, licensing plans, business magazines, bulletins and similar print products.;
he competence of the student after completing the course: - the ability to estimate the impact and influence action and interaction, including news audience.;
- ability to perceive current events on the media scene in the broader context;
- ability to build a publishing project, including business plans, plans of addressing the readers, listeners and viewers, and communication with clients inzerace;
- ability to competently cover its agenda and take place in the structure of a media house or media editors in relation to the assigned function and focus position.

Osnova

• 1.Typology of media types and media, Part I
• 2. Typology of media types and media, Part II
• 3. The development of the media market
• 4. Publishing houses, organizations and systems work the editors
• 5. Planning and management of editorial work, song of newspapers and magazines
• 6. Target groups and media types efficiency metrics
• 7. Types and typologies of advertising formats
• 8. The organization and operation of the advertising section
• 9. The organization and functioning of the business and sales department, budgeting
• 10. Working with media data publishing marketing, sales promotion
• 11. Nature of the content of the current media trends, present PR
• 12. Discussion about the end of the course, evaluation and assessment work and credits.

Literatura

povinná literatura
• Publishing for Profit: Successful Bottom- line Management for Book Publishers Woll, Thomas, Chicago Review Press, 2010, eBook, ISBN 9781556529979

doporučená literatura
• SCOTT, David Meerman. The new rules of marketing and PR: how to use social media, blogs, news releases, online video,. 2nd ed. Hoboken, N.J.: John Wiley, c2010, xxx, 289 p. ISBN 04-705-4781-2.
• BRIGGS, Asa a Peter BURKE. A social history of the media: from Gutenberg to the Internet. 3rd ed. Malden, MA: Polity, 2009, viii, 346 p. ISBN 978-074-5644-950
• POE, Marshall. A history of communications: media and society from the evolution of speech to the Internet. New York: Cambridge University Press, xi, 337 p. ISBN 11-070-0435-7.
• MCLUHAN, Marshall a W GORDON. Understanding media: the extensions of man. Critical ed. Corte Madera, CA: Gingko Press, 2003, xxi, 611 p. ISBN 978-1584230731
• WINSTON, Brian a Brian WINSTON. Media technology and society: a history : from the telegraph to the Internet. 3rd ed. New York: Routledge, 1998, xiv, 374 p. ISBN 04-151-4230-X

Výukové metody

Classes wil be held on the basis of interactive lectures, in which the theory will be supplemented by practical examples. The lessons will have lecturing part theory, new knowledge including practical examples. Part lessons may be also designed as a preparation of the team presentation project.

Metody hodnocení

The course BA_PM is finished by credit (Z). Written essay and oral verification.

Vyučovací jazyk

Angličtina

Informace učitele

Active participation in lectures, 75% of presence and an individual involvement during lectures are required.

prerequisites: Mastering the prerequisites - Course Structure Marketing Communications, Advertising and Media development.

Další komentáře

Předmět je dovoleno ukončit i mimo zkouškové období.

BA_PM Publishing Management

Rozsah

2/0. 6 hodin KS/semestr. 3 kr. Ukončení: z.

Vyučující

Ing. Jiří Šnajdar (cvičící)

Garance

Ing. Jiří Šnajdar
Sekce managementu a marketingu (FES, KEM) – Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Bc. Jan Peterec

Rozvrh seminárních/paralelních skupin

BA_PM/pMCPH: Čt 12:15–12:59 E129, Čt 13:00–13:45 E129, J. Šnajdar

Předpoklady

There are no prerequisites for this course.

Omezení zápisu do předmětu

Předmět je otevřen studentům libovolného oboru.

Cíle předmětu

The aim of the course is to acquaint students with the functioning of publishing and media houses, with the running and organization of editorial work specifically in printing (creating daily, weekly, news etc.), on radio and on television.;
Show the structure and functioning of the main organizations that publishers-editors use, management and leadership publishing houses, advertising departments, trading and distribution, publishing, marketing, working with the editors and contributors, news etc., including the resolutions of legal nature.;
Integrating print with the internet, newspaper servers. Work organization and other specialized editorial departments: marketing, work with data, licensing plans, business magazines, bulletins and similar print products.;
he competence of the student after completing the course: - the ability to estimate the impact and influence action and interaction, including news audience.;
- ability to perceive current events on the media scene in the broader context;
- ability to build a publishing project, including business plans, plans of addressing the readers, listeners and viewers, and communication with clients inzerace;
- ability to competently cover its agenda and take place in the structure of a media house or media editors in relation to the assigned function and focus position.

Osnova

• 1.Typology of media types and media, Part I
• 2. Typology of media types and media, Part II
• 3. The development of the media market
• 4. Publishing houses, organizations and systems work the editors
• 5. Planning and management of editorial work, song of newspapers and magazines
• 6. Target groups and media types efficiency metrics
• 7. Types and typologies of advertising formats
• 8. The organization and operation of the advertising section
• 9. The organization and functioning of the business and sales department, budgeting
• 10. Working with media data publishing marketing, sales promotion
• 11. Nature of the content of the current media trends, present PR
• 12. Discussion about the end of the course, evaluation and assessment work and credits.

Literatura

povinná literatura
• Publishing for Profit: Successful Bottom- line Management for Book Publishers Woll, Thomas, Chicago Review Press, 2010, eBook, ISBN 9781556529979

doporučená literatura
• SCOTT, David Meerman. The new rules of marketing and PR: how to use social media, blogs, news releases, online video,. 2nd ed. Hoboken, N.J.: John Wiley, c2010, xxx, 289 p. ISBN 04-705-4781-2.
• BRIGGS, Asa a Peter BURKE. A social history of the media: from Gutenberg to the Internet. 3rd ed. Malden, MA: Polity, 2009, viii, 346 p. ISBN 978-074-5644-950
• POE, Marshall. A history of communications: media and society from the evolution of speech to the Internet. New York: Cambridge University Press, xi, 337 p. ISBN 11-070-0435-7.
• MCLUHAN, Marshall a W GORDON. Understanding media: the extensions of man. Critical ed. Corte Madera, CA: Gingko Press, 2003, xxi, 611 p. ISBN 978-1584230731
• WINSTON, Brian a Brian WINSTON. Media technology and society: a history : from the telegraph to the Internet. 3rd ed. New York: Routledge, 1998, xiv, 374 p. ISBN 04-151-4230-X

Výukové metody

Classes wil be held on the basis of interactive lectures, in which the theory will be supplemented by practical examples. The lessons will have lecturing part theory, new knowledge including practical examples. Part lessons may be also designed as a preparation of the team presentation project.

Metody hodnocení

The course BA_PM is finished by credit (Z). Written essay and oral verification.

Vyučovací jazyk

Angličtina

Informace učitele

Active participation in lectures, 75% of presence and an individual involvement during lectures are required.

prerequisites: Mastering the prerequisites - Course Structure Marketing Communications, Advertising and Media development.

Další komentáře

Předmět je dovoleno ukončit i mimo zkouškové období.

BA_PM Publishing Management

Rozsah

2/0. 6 hodin KS/semestr. 3 kr. Ukončení: z.

Vyučující

Ing. Jiří Šnajdar (přednášející)

Garance

Ing. Jiří Šnajdar
Sekce managementu a marketingu (FES, KEM) – Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Květoslava Dolejšová

Rozvrh seminárních/paralelních skupin

BA_PM/pMCPH: Čt 13:00–13:45 E027, Čt 14:00–14:44 E027, J. Šnajdar

Předpoklady

Mastering the prerequisites - Course Structure Marketing Communications, Advertising and Media development.

Omezení zápisu do předmětu

Předmět je otevřen studentům libovolného oboru.

Cíle předmětu

The aim of the course is to acquaint students with the functioning of publishing and media houses, with the running and organization of editorial work specifically in printing (creating daily, weekly, news etc.), on radio and on television.;
Show the structure and functioning of the main organizations that publishers-editors use, management and leadership publishing houses, advertising departments, trading and distribution, publishing, marketing, working with the editors and contributors, news etc., including the resolutions of legal nature.;
Integrating print with the internet, newspaper servers. Work organization and other specialized editorial departments: marketing, work with data, licensing plans, business magazines, bulletins and similar print products.;
he competence of the student after completing the course: - the ability to estimate the impact and influence action and interaction, including news audience.;
- ability to perceive current events on the media scene in the broader context;
- ability to build a publishing project, including business plans, plans of addressing the readers, listeners and viewers, and communication with clients inzerace;
- ability to competently cover its agenda and take place in the structure of a media house or media editors in relation to the assigned function and focus position.

Osnova

• 1.Typology of media types and media, Part I
• 2. Typology of media types and media, Part II
• 3. The development of the media market
• 4. Publishing houses, organizations and systems work the editors
• 5. Planning and management of editorial work, song of newspapers and magazines
• 6. Target groups and media types efficiency metrics
• 7. Types and typologies of advertising formats
• 8. The organization and operation of the advertising section
• 9. The organization and functioning of the business and sales department, budgeting
• 10. Working with media data publishing marketing, sales promotion
• 11. Nature of the content of the current media trends, present PR
• 12. Discussion about the end of the course, evaluation and assessment work and credits.

Literatura

povinná literatura
• Publishing for Profit: Successful Bottom- line Management for Book Publishers Woll, Thomas, Chicago Review Press, 2010, eBook, ISBN 9781556529979

doporučená literatura
• BRIGGS, Asa a Peter BURKE. A social history of the media: from Gutenberg to the Internet. 3rd ed. Malden, MA: Polity, 2009, viii, 346 p. ISBN 978-074-5644-950
• MCLUHAN, Marshall a W GORDON. Understanding media: the extensions of man. Critical ed. Corte Madera, CA: Gingko Press, 2003, xxi, 611 p. ISBN 978-1584230731
• WINSTON, Brian a Brian WINSTON. Media technology and society: a history : from the telegraph to the Internet. 3rd ed. New York: Routledge, 1998, xiv, 374 p. ISBN 04-151-4230-X
• SCOTT, David Meerman. The new rules of marketing and PR: how to use social media, blogs, news releases, online video,. 2nd ed. Hoboken, N.J.: John Wiley, c2010, xxx, 289 p. ISBN 04-705-4781-2.
• POE, Marshall. A history of communications: media and society from the evolution of speech to the Internet. New York: Cambridge University Press, xi, 337 p. ISBN 11-070-0435-7.

Výukové metody

Classes wil be held on the basis of interactive lectures, in which the theory will be supplemented by practical examples. The lessons will have lecturing part theory, new knowledge including practical examples. Part lessons may be also designed as a preparation of the team presentation project.

Metody hodnocení

The course BA_PM is finished by credit (Z). Written essay and oral verification.

Vyučovací jazyk

Angličtina

Navazující předměty

• BA_CS Communications Skills
• BA_PsyMC Psychology in Marketing Communication

Informace učitele

Active participation in lectures, 75% of presence and an individual involvement during lectures are required.

Další komentáře

Předmět je dovoleno ukončit i mimo zkouškové období.
0.

BA_PM Publishing Management

Předmět se v období léto 2013 nevypisuje.

Rozsah

2/0. 6 hodin KS/semestr. 3 kr. Ukončení: z.

Garance

doc. Ing. Milan Kašík, CSc.
Sekce managementu a marketingu (FES, KEM) – Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Květoslava Dolejšová

Omezení zápisu do předmětu

Předmět je otevřen studentům libovolného oboru.

Vyučovací jazyk

Angličtina

Další komentáře

Předmět je dovoleno ukončit i mimo zkouškové období.

• Statistika zápisu (nejnovější)