Course Information

BA_PM Publishing Management

Extent and Intensity

2/0/0. 6 credit(s). Type of Completion: zk (examination).

Guaranteed by

doc. Giuseppe Maiello, Ph.D.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Dita Egertová

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Technological development of individual media types, the invention of printing, creation of print, audio signal transmission, the emergence of radio, video transmission, the emergence of television, marked the beginning of the nineties of the last century lent heaped interactive communication through the Internet. This created the Internet and New media, thus starting a new phenomenon unprecedented development, multimedia communications. New trends in communication include internet, smart phones, tablets and other, these trends affect the entire media environment and the market, while also influencing all publishing entities and activities. It changes as knowledge and introducing new methods in all fields of communication, due to changes of content of communications, public relations and other activities. Students will receive information about the media market, media landscape of the 21st Century, understand trends in modern multimedia communication. Today determines the content, the quality, speed of delivery and this communication does not depend on the media type. The students are familiar with the basics of finance publishing activities, organization of communications with agencies in awarding advertising etc. Students will be ready to create a simple project in the field of printed media, corporate magazine, or web server, including a shortened business plan.

Learning outcomes

At the end of the course the students will be able to understand the progress of the media in conjunction with the progress of the society in different settings (considering the technological, cultural and historical events which impacted the development of various societies and cultures in different ways). In addition, the students will learn to critically evaluate the role of various types of media to social progress across time, be it scientific, moral, economic or cultural progress. As part of the practical exercises, the students will develop their academic writting skills. They will learn to produce a pice of work which is meant for public presentation (mock publishing exercise).

Syllabus

• LECTURES 1: The position of television in modern society. 2: Understanding the roles and functions of radio broadcasting in contemporary society 3: Understanding the changes in journalism and the creation of communication 4: Historical development of individual media types and impact on society 5: Publishing houses, organization and editorial work systém 6: Planning and management of editorial work, the composition of a post in social media 7: Target groups and media types efficiency metrics 8: Types and typology of advertising formats 9: The organization and operation of the advertising section 10: Organization and functioning of the business and the sales department, budgeting 11: How to perform the media today, data media, publishing marketing, sales promotion 12: Selected presentations, evaluation of presentations and credits

Literature

required literature
• KOSINETS, Robert V., Netnography, London, Sage, 2020, ISBN 978-1526444691

recommended literature
• POE, Marshall. A history of communications: media and society from the evolution of speech to the Internet. New York: Cambridge University Press, 2011, xi, 337 p. ISBN 11-070-0435-7
• WINSTON, Brian a Brian WINSTON. Media technology and society: a history : from the telegraph to the Internet. 3rd ed. New York: Routledge, 1998, xiv, 374 p. ISBN 04-151-4230-X
• MCLUHAN, Marshall a W GORDON. Understanding media: the extensions of man. Critical ed. Corte Madera, CA: Gingko Press, 2003, xxi, 611 p. ISBN 978-1584230731
• BRIGGS, Asa a Peter BURKE. A social history of the media: from Gutenberg to the Internet. 3rd ed. Malden, MA: Polity, 2009, viii, 346 p. ISBN 978-074-5644-950
• SCOTT, David Meerman. The new rules of marketing and PR: how to use social media, blogs, news releases, online video,. 2nd ed. Hoboken, N.J.: John Wiley, c2010, xxx, 289 p. ISBN 04-705-4781-2.

Teaching methods

The classes will be organised as interactive lectures, in which the theory will be supplemented by practical examples. The lessons will include both theoretical aspects of the field and practical examples. The individual presentations will be presented in front of the class.

Assessment methods

The course BA_PM is finished with an oral examination (Zk). The student's performance on the seminar assignments and oral examination contribute to the final grade.

Language of instruction

English

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 10 hodin KS/semestr.

Teacher's information

The assessment is based on the completion of seminar assignments (50% of the grade), active participation in lectures and practical exercises and 75% attendance to classes. Prerequisites: Mastering the prerequisites - Course Structure Marketing Communications, Advertising and Media development. For individual consultations the students can contact the teacher in person or via email Mirela Moldoveanu MSc ( mirelamoldoveanu@mail.vsfs.cz )

BA_PM Publishing Management

Extent and Intensity

2/0/0. 6 credit(s). Type of Completion: zk (examination).

Guaranteed by

doc. Giuseppe Maiello, Ph.D.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Bc. Kamila Procházková

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Technological development of individual media types, the invention of printing, creation of print, audio signal transmission, the emergence of radio, video transmission, the emergence of television, marked the beginning of the nineties of the last century lent heaped interactive communication through the Internet. This created the Internet and New media, thus starting a new phenomenon unprecedented development, multimedia communications. New trends in communication include internet, smart phones, tablets and other, these trends affect the entire media environment and the market, while also influencing all publishing entities and activities. It changes as knowledge and introducing new methods in all fields of communication, due to changes of content of communications, public relations and other activities. Students will receive information about the media market, media landscape of the 21st Century, understand trends in modern multimedia communication. Today determines the content, the quality, speed of delivery and this communication does not depend on the media type. The students are familiar with the basics of finance publishing activities, organization of communications with agencies in awarding advertising etc. Students will be ready to create a simple project in the field of printed media, corporate magazine, or web server, including a shortened business plan.

Learning outcomes

At the end of the course the students will be able to understand the progress of the media in conjunction with the progress of the society in different settings (considering the technological, cultural and historical events which impacted the development of various societies and cultures in different ways). In addition, the students will learn to critically evaluate the role of various types of media to social progress across time, be it scientific, moral, economic or cultural progress. As part of the practical exercises, the students will develop their academic writting skills. They will learn to produce a pice of work which is meant for public presentation (mock publishing exercise).

Syllabus

• LECTURES 1: The position of television in modern society. 2: Understanding the roles and functions of radio broadcasting in contemporary society 3: Understanding the changes in journalism and the creation of communication 4: Historical development of individual media types and impact on society 5: Publishing houses, organization and editorial work systém 6: Planning and management of editorial work, the composition of a post in social media 7: Target groups and media types efficiency metrics 8: Types and typology of advertising formats 9: The organization and operation of the advertising section 10: Organization and functioning of the business and the sales department, budgeting 11: How to perform the media today, data media, publishing marketing, sales promotion 12: Selected presentations, evaluation of presentations and credits

Literature

required literature
• KOSINETS, Robert V., Netnography, London, Sage, 2020, ISBN 978-1526444691

recommended literature
• POE, Marshall. A history of communications: media and society from the evolution of speech to the Internet. New York: Cambridge University Press, 2011, xi, 337 p. ISBN 11-070-0435-7
• WINSTON, Brian a Brian WINSTON. Media technology and society: a history : from the telegraph to the Internet. 3rd ed. New York: Routledge, 1998, xiv, 374 p. ISBN 04-151-4230-X
• MCLUHAN, Marshall a W GORDON. Understanding media: the extensions of man. Critical ed. Corte Madera, CA: Gingko Press, 2003, xxi, 611 p. ISBN 978-1584230731
• BRIGGS, Asa a Peter BURKE. A social history of the media: from Gutenberg to the Internet. 3rd ed. Malden, MA: Polity, 2009, viii, 346 p. ISBN 978-074-5644-950
• SCOTT, David Meerman. The new rules of marketing and PR: how to use social media, blogs, news releases, online video,. 2nd ed. Hoboken, N.J.: John Wiley, c2010, xxx, 289 p. ISBN 04-705-4781-2.

Teaching methods

The classes will be organised as interactive lectures, in which the theory will be supplemented by practical examples. The lessons will include both theoretical aspects of the field and practical examples. The individual presentations will be presented in front of the class.

Assessment methods

The course BA_PM is finished with an oral examination (Zk). The student's performance on the seminar assignments and oral examination contribute to the final grade.

Language of instruction

English

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 10 hodin KS/semestr.

Teacher's information

The assessment is based on the completion of seminar assignments (50% of the grade), active participation in lectures and practical exercises and 75% attendance to classes. Prerequisites: Mastering the prerequisites - Course Structure Marketing Communications, Advertising and Media development. For individual consultations the students can contact the teacher in person or via email Mirela Moldoveanu MSc ( mirelamoldoveanu@mail.vsfs.cz )

BA_PM Publishing Management

Extent and Intensity

2/0/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

doc. Giuseppe Maiello, Ph.D. (seminar tutor)

Guaranteed by

doc. Giuseppe Maiello, Ph.D.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Lenka Pokorná

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Technological development of individual media types, the invention of printing, creation of print, audio signal transmission, the emergence of radio, video transmission, the emergence of television, marked the beginning of the nineties of the last century lent heaped interactive communication through the Internet. This created the Internet and New media, thus starting a new phenomenon unprecedented development, multimedia communications. New trends in communication include internet, smart phones, tablets and other, these trends affect the entire media environment and the market, while also influencing all publishing entities and activities. It changes as knowledge and introducing new methods in all fields of communication, due to changes of content of communications, public relations and other activities. Students will receive information about the media market, media landscape of the 21st Century, understand trends in modern multimedia communication. Today determines the content, the quality, speed of delivery and this communication does not depend on the media type. The students are familiar with the basics of finance publishing activities, organization of communications with agencies in awarding advertising etc. Students will be ready to create a simple project in the field of printed media, corporate magazine, or web server, including a shortened business plan.

Learning outcomes

At the end of the course the students will be able to understand the progress of the media in conjunction with the progress of the society in different settings (considering the technological, cultural and historical events which impacted the development of various societies and cultures in different ways). In addition, the students will learn to critically evaluate the role of various types of media to social progress across time, be it scientific, moral, economic or cultural progress. As part of the practical exercises, the students will develop their academic writting skills. They will learn to produce a pice of work which is meant for public presentation (mock publishing exercise).

Syllabus

• LECTURES 1: The position of television in modern society. 2: Understanding the roles and functions of radio broadcasting in contemporary society 3: Understanding the changes in journalism and the creation of communication 4: Historical development of individual media types and impact on society 5: Publishing houses, organization and editorial work systém 6: Planning and management of editorial work, the composition of a post in social media 7: Target groups and media types efficiency metrics 8: Types and typology of advertising formats 9: The organization and operation of the advertising section 10: Organization and functioning of the business and the sales department, budgeting 11: How to perform the media today, data media, publishing marketing, sales promotion 12: Selected presentations, evaluation of presentations and credits

Literature

required literature
• KOSINETS, Robert V., Netnography, London, Sage, 2020, ISBN 978-1526444691

recommended literature
• POE, Marshall. A history of communications: media and society from the evolution of speech to the Internet. New York: Cambridge University Press, 2011, xi, 337 p. ISBN 11-070-0435-7
• WINSTON, Brian a Brian WINSTON. Media technology and society: a history : from the telegraph to the Internet. 3rd ed. New York: Routledge, 1998, xiv, 374 p. ISBN 04-151-4230-X
• MCLUHAN, Marshall a W GORDON. Understanding media: the extensions of man. Critical ed. Corte Madera, CA: Gingko Press, 2003, xxi, 611 p. ISBN 978-1584230731
• BRIGGS, Asa a Peter BURKE. A social history of the media: from Gutenberg to the Internet. 3rd ed. Malden, MA: Polity, 2009, viii, 346 p. ISBN 978-074-5644-950
• SCOTT, David Meerman. The new rules of marketing and PR: how to use social media, blogs, news releases, online video,. 2nd ed. Hoboken, N.J.: John Wiley, c2010, xxx, 289 p. ISBN 04-705-4781-2.

Teaching methods

The classes will be organised as interactive lectures, in which the theory will be supplemented by practical examples. The lessons will include both theoretical aspects of the field and practical examples. The individual presentations will be presented in front of the class.

Assessment methods

The course BA_PM is finished with an oral examination (Zk). The student's performance on the seminar assignments and oral examination contribute to the final grade.

Language of instruction

English

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 10 hodin KS/semestr.

Teacher's information

The assessment is based on the completion of seminar assignments (50% of the grade), active participation in lectures and practical exercises and 75% attendance to classes. Prerequisites: Mastering the prerequisites - Course Structure Marketing Communications, Advertising and Media development. For individual consultations the students can contact the teacher in person or via email Mirela Moldoveanu MSc ( mirelamoldoveanu@mail.vsfs.cz )

BA_PM Publishing Management

Extent and Intensity

2/0/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

doc. Giuseppe Maiello, Ph.D. (seminar tutor)

Guaranteed by

doc. Giuseppe Maiello, Ph.D.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Lenka Pokorná

Timetable of Seminar Groups

BA_PM/pMCPH: each odd Monday 8:45–9:29 E124, each odd Monday 9:30–10:15 E124, each odd Monday 10:30–11:14 E124, each odd Monday 11:15–12:00 E124, G. Maiello

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Technological development of individual media types, the invention of printing, creation of print, audio signal transmission, the emergence of radio, video transmission, the emergence of television, marked the beginning of the nineties of the last century lent heaped interactive communication through the Internet. This created the Internet and New media, thus starting a new phenomenon unprecedented development, multimedia communications. New trends in communication include internet, smart phones, tablets and other, these trends affect the entire media environment and the market, while also influencing all publishing entities and activities. It changes as knowledge and introducing new methods in all fields of communication, due to changes of content of communications, public relations and other activities. Students will receive information about the media market, media landscape of the 21st Century, understand trends in modern multimedia communication. Today determines the content, the quality, speed of delivery and this communication does not depend on the media type. The students are familiar with the basics of finance publishing activities, organization of communications with agencies in awarding advertising etc. Students will be ready to create a simple project in the field of printed media, corporate magazine, or web server, including a shortened business plan.

Learning outcomes

At the end of the course the students will be able to understand the progress of the media in conjunction with the progress of the society in different settings (considering the technological, cultural and historical events which impacted the development of various societies and cultures in different ways). In addition, the students will learn to critically evaluate the role of various types of media to social progress across time, be it scientific, moral, economic or cultural progress. As part of the practical exercises, the students will develop their academic writting skills. They will learn to produce a pice of work which is meant for public presentation (mock publishing exercise).

Syllabus

• LECTURES 1: The position of television in modern society. 2: Understanding the roles and functions of radio broadcasting in contemporary society 3: Understanding the changes in journalism and the creation of communication 4: Historical development of individual media types and impact on society 5: Publishing houses, organization and editorial work systém 6: Planning and management of editorial work, the composition of a post in social media 7: Target groups and media types efficiency metrics 8: Types and typology of advertising formats 9: The organization and operation of the advertising section 10: Organization and functioning of the business and the sales department, budgeting 11: How to perform the media today, data media, publishing marketing, sales promotion 12: Selected presentations, evaluation of presentations and credits

Literature

required literature
• KOSINETS, Robert V., Netnography, London, Sage, 2020, ISBN 978-1526444691

recommended literature
• MCLUHAN, Marshall a W GORDON. Understanding media: the extensions of man. Critical ed. Corte Madera, CA: Gingko Press, 2003, xxi, 611 p. ISBN 978-1584230731
• SCOTT, David Meerman. The new rules of marketing and PR: how to use social media, blogs, news releases, online video,. 2nd ed. Hoboken, N.J.: John Wiley, c2010, xxx, 289 p. ISBN 04-705-4781-2.
• BRIGGS, Asa a Peter BURKE. A social history of the media: from Gutenberg to the Internet. 3rd ed. Malden, MA: Polity, 2009, viii, 346 p. ISBN 978-074-5644-950
• WINSTON, Brian a Brian WINSTON. Media technology and society: a history : from the telegraph to the Internet. 3rd ed. New York: Routledge, 1998, xiv, 374 p. ISBN 04-151-4230-X
• POE, Marshall. A history of communications: media and society from the evolution of speech to the Internet. New York: Cambridge University Press, 2011, xi, 337 p. ISBN 11-070-0435-7

Teaching methods

The classes will be organised as interactive lectures, in which the theory will be supplemented by practical examples. The lessons will include both theoretical aspects of the field and practical examples. The individual presentations will be presented in front of the class.

Assessment methods

The course BA_PM is finished with an oral examination (Zk). The student's performance on the seminar assignments and oral examination contribute to the final grade.

Language of instruction

English

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 10 hodin KS/semestr.

Teacher's information

The assessment is based on the completion of seminar assignments (50% of the grade), active participation in lectures and practical exercises and 75% attendance to classes. Prerequisites: Mastering the prerequisites - Course Structure Marketing Communications, Advertising and Media development. For individual consultations the students can contact the teacher in person or via email Mirela Moldoveanu MSc ( mirelamoldoveanu@mail.vsfs.cz )

BA_PM Publishing Management

Extent and Intensity

2/0/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

doc. Giuseppe Maiello, Ph.D. (seminar tutor)

Guaranteed by

Mirela Moldoveanu, M.Sc., Ph.D.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Lenka Pokorná

Timetable of Seminar Groups

BA_PM/pMCPH: Wed 14:00–14:44 E126, Wed 14:45–15:30 E126, except Wed 4. 3. ; and Mon 9. 3. 12:15–13:45 E124, G. Maiello

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Technological development of individual media types, the invention of printing, creation of print, audio signal transmission, the emergence of radio, video transmission, the emergence of television, marked the beginning of the nineties of the last century lent heaped interactive communication through the Internet. This created the Internet and New media, thus starting a new phenomenon unprecedented development, multimedia communications. New trends in communication include internet, smart phones, tablets and other, these trends affect the entire media environment and the market, while also influencing all publishing entities and activities. It changes as knowledge and introducing new methods in all fields of communication, due to changes of content of communications, public relations and other activities. Students will receive information about the media market, media landscape of the 21st Century, understand trends in modern multimedia communication. Today determines the content, the quality, speed of delivery and this communication does not depend on the media type. The students are familiar with the basics of finance publishing activities, organization of communications with agencies in awarding advertising etc. Students will be ready to create a simple project in the field of printed media, corporate magazine, or web server, including a shortened business plan.

Learning outcomes

At the end of the course the students will be able to understand the progress of the media in conjunction with the progress of the society in different settings (considering the technological, cultural and historical events which impacted the development of various societies and cultures in different ways). In addition, the students will learn to critically evaluate the role of various types of media to social progress across time, be it scientific, moral, economic or cultural progress. As part of the practical exercises, the students will develop their academic writting skills. They will learn to produce a pice of work which is meant for public presentation (mock publishing exercise).

Syllabus

• LECTURES 1: The position of television in modern society. 2: Understanding the roles and functions of radio broadcasting in contemporary society 3: Understanding the changes in journalism and the creation of communication 4: Historical development of individual media types and impact on society 5: Publishing houses, organization and editorial work systém 6: Planning and management of editorial work, composition of newspapers / magazines 7: Target groups and media types efficiency metrics 8: Types and typology of advertising formats 9: The organization and operation of the advertising section 10: Organization and functioning of the business and the sales department, budgeting 11: How perform the media today, data media, publishing marketing, sales promotion 12: Selected presentations, evaluation of presentations and credits

Literature

required literature
• Publishing for Profit: Successful Bottom- line Management for Book Publishers Woll, Thomas, Chicago Review Press, 2010, eBook, ISBN 9781556529979

recommended literature
• WINSTON, Brian a Brian WINSTON. Media technology and society: a history : from the telegraph to the Internet. 3rd ed. New York: Routledge, 1998, xiv, 374 p. ISBN 04-151-4230-X
• MCLUHAN, Marshall a W GORDON. Understanding media: the extensions of man. Critical ed. Corte Madera, CA: Gingko Press, 2003, xxi, 611 p. ISBN 978-1584230731
• BRIGGS, Asa a Peter BURKE. A social history of the media: from Gutenberg to the Internet. 3rd ed. Malden, MA: Polity, 2009, viii, 346 p. ISBN 978-074-5644-950
• SCOTT, David Meerman. The new rules of marketing and PR: how to use social media, blogs, news releases, online video,. 2nd ed. Hoboken, N.J.: John Wiley, c2010, xxx, 289 p. ISBN 04-705-4781-2.
• POE, Marshall. A history of communications: media and society from the evolution of speech to the Internet. New York: Cambridge University Press, 2011, xi, 337 p. ISBN 11-070-0435-7

Teaching methods

The classes will be organised as interactive lectures, in which the theory will be supplemented by practical examples. The lessons will include both theoretical aspects of the field and practical examples. The individual presentations will be presented in front of the class.

Assessment methods

The course BA_PM is finished with an oral examination (Zk). The student's performance on the seminar assignments and oral examination contribute to the final grade.

Language of instruction

English

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 10 hodin KS/semestr.

Teacher's information

The assessment is based on the completion of seminar assignments (50% of the grade), active participation in lectures and practical exercises and 75% attendance to classes. Prerequisites: Mastering the prerequisites - Course Structure Marketing Communications, Advertising and Media development. For individual consultations the students can contact the teacher in person or via email Mirela Moldoveanu MSc ( mirelamoldoveanu@mail.vsfs.cz )

BA_PM Publishing Management

Extent and Intensity

2/0/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

doc. Giuseppe Maiello, Ph.D. (seminar tutor)

Guaranteed by

Mirela Moldoveanu, M.Sc., Ph.D.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Markéta Knížková

Timetable of Seminar Groups

BA_PM/pMCPH: Thu 10:30–11:14 E127, Thu 11:15–12:00 E127, except Thu 21. 2. ; and Tue 12. 3. 14:00–15:30 E124, G. Maiello

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Technological development of individual media types, the invention of printing, creation of print, audio signal transmission, the emergence of radio, video transmission, the emergence of television, marked the beginning of the nineties of the last century lent heaped interactive communication through the Internet. This created the Internet and New media, thus starting a new phenomenon unprecedented development, multimedia communications. New trends in communication include internet, smart phones, tablets and other, these trends affect the entire media environment and the market, while also influencing all publishing entities and activities. It changes as knowledge and introducing new methods in all fields of communication, due to changes of content of communications, public relations and other activities. Students will receive information about the media market, media landscape of the 21st Century, understand trends in modern multimedia communication. Today determines the content, the quality, speed of delivery and this communication does not depend on the media type. The students are familiar with the basics of finance publishing activities, organization of communications with agencies in awarding advertising etc. Students will be ready to create a simple project in the field of printed media, corporate magazine, or web server, including a shortened business plan.

Learning outcomes

At the end of the course the students will be able to understand the progress of the media in conjunction with the progress of the society in different settings (considering the technological, cultural and historical events which impacted the development of various societies and cultures in different ways). In addition, the students will learn to critically evaluate the role of various types of media to social progress across time, be it scientific, moral, economic or cultural progress. As part of the practical exercises, the students will develop their academic writting skills. They will learn to produce a pice of work which is meant for public presentation (mock publishing exercise).

Syllabus

• LECTURES 1: The position of television in modern society. 2: Understanding the roles and functions of radio broadcasting in contemporary society 3: Understanding the changes in journalism and the creation of communication 4: Historical development of individual media types and impact on society 5: Publishing houses, organization and editorial work systém 6: Planning and management of editorial work, composition of newspapers / magazines 7: Target groups and media types efficiency metrics 8: Types and typology of advertising formats 9: The organization and operation of the advertising section 10: Organization and functioning of the business and the sales department, budgeting 11: How perform the media today, data media, publishing marketing, sales promotion 12: Selected presentations, evaluation of presentations and credits

Literature

required literature
• Publishing for Profit: Successful Bottom- line Management for Book Publishers Woll, Thomas, Chicago Review Press, 2010, eBook, ISBN 9781556529979

recommended literature
• WINSTON, Brian a Brian WINSTON. Media technology and society: a history : from the telegraph to the Internet. 3rd ed. New York: Routledge, 1998, xiv, 374 p. ISBN 04-151-4230-X
• MCLUHAN, Marshall a W GORDON. Understanding media: the extensions of man. Critical ed. Corte Madera, CA: Gingko Press, 2003, xxi, 611 p. ISBN 978-1584230731
• BRIGGS, Asa a Peter BURKE. A social history of the media: from Gutenberg to the Internet. 3rd ed. Malden, MA: Polity, 2009, viii, 346 p. ISBN 978-074-5644-950
• SCOTT, David Meerman. The new rules of marketing and PR: how to use social media, blogs, news releases, online video,. 2nd ed. Hoboken, N.J.: John Wiley, c2010, xxx, 289 p. ISBN 04-705-4781-2.
• POE, Marshall. A history of communications: media and society from the evolution of speech to the Internet. New York: Cambridge University Press, 2011, xi, 337 p. ISBN 11-070-0435-7

Teaching methods

The classes will be organised as interactive lectures, in which the theory will be supplemented by practical examples. The lessons will include both theoretical aspects of the field and practical examples. The individual presentations will be presented in front of the class.

Assessment methods

The course BA_PM is finished with an oral examination (Zk). The student's performance on the seminar assignments and oral examination contribute to the final grade.

Language of instruction

English

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 10 hodin KS/semestr.

Teacher's information

The assessment is based on the completion of seminar assignments (50% of the grade), active participation in lectures and practical exercises and 75% attendance to classes. Prerequisites: Mastering the prerequisites - Course Structure Marketing Communications, Advertising and Media development. For individual consultations the students can contact the teacher in person or via email Mirela Moldoveanu MSc ( mirelamoldoveanu@mail.vsfs.cz )

BA_PM Publishing Management

Extent and Intensity

2/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Jiří Šnajdar (seminar tutor)

Guaranteed by

Ing. Jiří Šnajdar
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Edita Jerie, DiS.

Timetable of Seminar Groups

BA_PM/pMCPH: Wed 10:30–11:14 E225, Wed 11:15–12:00 E225, J. Šnajdar

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Technological development of individual media types, the invention of printing, creation of print, audio signal transmission, the emergence of radio, video transmission, the emergence of television, marked the beginning of the nineties of the last century lent heaped interactive communication through the Internet. This created the Internet and New media, thus starting a new phenomenon unprecedented development, multimedia communications. New trends in communication include internet, smart phones, tablets and other, these trends affect the entire media environment and the market, while also influencing all publishing entities and activities. It changes as knowledge and introducing new methods in all fields of communication, due to changes of content of communications, public relations and other activities. Students will receive information about the media market, media landscape of the 21st Century, understand trends in modern multimedia communication. Today determines the content, the quality, speed of delivery and this communication does not depend on the media type. The students are familiar with the basics of finance publishing activities, organization of communications with agencies in awarding advertising etc. Students will be ready to create a simple project in the field of printed media, corporate magazine, or web server, including a shortened business plan.

Learning outcomes

Technological development of individual media types, the invention of printing, creation of print, audio signal transmission, the emergence of radio, video transmission, the emergence of television, marked the beginning of the nineties of the last century lent heaped interactive communication through the Internet. This created the Internet and New media, thus starting a new phenomenon unprecedented development, multimedia communications. New trends in communication include internet, smart phones, tablets and other, these trends affect the entire media environment and the market, while also influencing all publishing entities and activities. Students will receive information about the media market, media landscape of the 21st Century, understand trends in modern multimedia communication. Today determines the content, the quality, speed of delivery and this communication does not depend on the media type. The students are familiar with the basics of finance publishing activities, organization of communications with agencies in awarding advertising etc. Students will be ready to create a simple project in the field of printed media, corporate magazine, or web server, including a shortened business plan.

Syllabus

• LECTURES 1: The position of television in modern society. 2: Understanding the roles and functions of radio broadcasting in contemporary society 3: Understanding the changes in journalism and the creation of communication 4: Historical development of individual media types and impact on society 5: Publishing houses, organization and editorial work systém 6: Planning and management of editorial work, composition of newspapers / magazines 7: Target groups and media types efficiency metrics 8: Types and typology of advertising formats 9: The organization and operation of the advertising section 10: Organization and functioning of the business and the sales department, budgeting 11: How perform the media today, data media, publishing marketing, sales promotion 12: Selected presentations, evaluation of presentations and credits

Literature

required literature
• Publishing for Profit: Successful Bottom- line Management for Book Publishers Woll, Thomas, Chicago Review Press, 2010, eBook, ISBN 9781556529979

recommended literature
• POE, Marshall. A history of communications: media and society from the evolution of speech to the Internet. New York: Cambridge University Press, 2011, xi, 337 p. ISBN 11-070-0435-7
• BRIGGS, Asa a Peter BURKE. A social history of the media: from Gutenberg to the Internet. 3rd ed. Malden, MA: Polity, 2009, viii, 346 p. ISBN 978-074-5644-950
• WINSTON, Brian a Brian WINSTON. Media technology and society: a history : from the telegraph to the Internet. 3rd ed. New York: Routledge, 1998, xiv, 374 p. ISBN 04-151-4230-X
• MCLUHAN, Marshall a W GORDON. Understanding media: the extensions of man. Critical ed. Corte Madera, CA: Gingko Press, 2003, xxi, 611 p. ISBN 978-1584230731
• SCOTT, David Meerman. The new rules of marketing and PR: how to use social media, blogs, news releases, online video,. 2nd ed. Hoboken, N.J.: John Wiley, c2010, xxx, 289 p. ISBN 04-705-4781-2.

Teaching methods

Classes wil be held on the basis of interactive lectures, in which the theory will be supplemented by practical examples. The lessons will have lecturing part theory, new knowledge including practical examples. Part lessons may be also designed as a preparation of the team presentation project.

Assessment methods

The course BA_PM is finished by credit (Z). Written essay and oral verification.

Language of instruction

English

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 10 hodin KS/semestr.

BA_PM Publishing Management

Extent and Intensity

2/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Ing. Jiří Šnajdar (seminar tutor)

Guaranteed by

Ing. Jiří Šnajdar
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Edita Jerie, DiS.

Timetable of Seminar Groups

BA_PM/pMCPH: Wed 12:15–12:59 E225, Wed 13:00–13:45 E225, J. Šnajdar

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

The aim of the course is to acquaint students with the functioning of publishing and media houses, with the running and organization of editorial work specifically in printing (creating daily, weekly, news etc.), on radio and on television.;
Show the structure and functioning of the main organizations that publishers-editors use, management and leadership publishing houses, advertising departments, trading and distribution, publishing, marketing, working with the editors and contributors, news etc., including the resolutions of legal nature.;
Integrating print with the internet, newspaper servers. Work organization and other specialized editorial departments: marketing, work with data, licensing plans, business magazines, bulletins and similar print products.;
he competence of the student after completing the course: - the ability to estimate the impact and influence action and interaction, including news audience.;
- ability to perceive current events on the media scene in the broader context;
- ability to build a publishing project, including business plans, plans of addressing the readers, listeners and viewers, and communication with clients inzerace;
- ability to competently cover its agenda and take place in the structure of a media house or media editors in relation to the assigned function and focus position.

Syllabus

• 1.Typology of media types and media, Part I
• 2. Typology of media types and media, Part II
• 3. The development of the media market
• 4. Publishing houses, organizations and systems work the editors
• 5. Planning and management of editorial work, song of newspapers and magazines
• 6. Target groups and media types efficiency metrics
• 7. Types and typologies of advertising formats
• 8. The organization and operation of the advertising section
• 9. The organization and functioning of the business and sales department, budgeting
• 10. Working with media data publishing marketing, sales promotion
• 11. Nature of the content of the current media trends, present PR
• 12. Discussion about the end of the course, evaluation and assessment work and credits.

Literature

required literature
• Publishing for Profit: Successful Bottom- line Management for Book Publishers Woll, Thomas, Chicago Review Press, 2010, eBook, ISBN 9781556529979

recommended literature
• SCOTT, David Meerman. The new rules of marketing and PR: how to use social media, blogs, news releases, online video,. 2nd ed. Hoboken, N.J.: John Wiley, c2010, xxx, 289 p. ISBN 04-705-4781-2.
• BRIGGS, Asa a Peter BURKE. A social history of the media: from Gutenberg to the Internet. 3rd ed. Malden, MA: Polity, 2009, viii, 346 p. ISBN 978-074-5644-950
• POE, Marshall. A history of communications: media and society from the evolution of speech to the Internet. New York: Cambridge University Press, xi, 337 p. ISBN 11-070-0435-7.
• MCLUHAN, Marshall a W GORDON. Understanding media: the extensions of man. Critical ed. Corte Madera, CA: Gingko Press, 2003, xxi, 611 p. ISBN 978-1584230731
• WINSTON, Brian a Brian WINSTON. Media technology and society: a history : from the telegraph to the Internet. 3rd ed. New York: Routledge, 1998, xiv, 374 p. ISBN 04-151-4230-X

Teaching methods

Classes wil be held on the basis of interactive lectures, in which the theory will be supplemented by practical examples. The lessons will have lecturing part theory, new knowledge including practical examples. Part lessons may be also designed as a preparation of the team presentation project.

Assessment methods

The course BA_PM is finished by credit (Z). Written essay and oral verification.

Language of instruction

English

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.

BA_PM Publishing Management

Extent and Intensity

2/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Ing. Jiří Šnajdar (seminar tutor)

Guaranteed by

Ing. Jiří Šnajdar
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Bc. Jan Peterec

Timetable of Seminar Groups

BA_PM/pMCPH: Thu 12:15–12:59 E304, Thu 13:00–13:45 E304, J. Šnajdar

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

The aim of the course is to acquaint students with the functioning of publishing and media houses, with the running and organization of editorial work specifically in printing (creating daily, weekly, news etc.), on radio and on television.;
Show the structure and functioning of the main organizations that publishers-editors use, management and leadership publishing houses, advertising departments, trading and distribution, publishing, marketing, working with the editors and contributors, news etc., including the resolutions of legal nature.;
Integrating print with the internet, newspaper servers. Work organization and other specialized editorial departments: marketing, work with data, licensing plans, business magazines, bulletins and similar print products.;
he competence of the student after completing the course: - the ability to estimate the impact and influence action and interaction, including news audience.;
- ability to perceive current events on the media scene in the broader context;
- ability to build a publishing project, including business plans, plans of addressing the readers, listeners and viewers, and communication with clients inzerace;
- ability to competently cover its agenda and take place in the structure of a media house or media editors in relation to the assigned function and focus position.

Syllabus

• 1.Typology of media types and media, Part I
• 2. Typology of media types and media, Part II
• 3. The development of the media market
• 4. Publishing houses, organizations and systems work the editors
• 5. Planning and management of editorial work, song of newspapers and magazines
• 6. Target groups and media types efficiency metrics
• 7. Types and typologies of advertising formats
• 8. The organization and operation of the advertising section
• 9. The organization and functioning of the business and sales department, budgeting
• 10. Working with media data publishing marketing, sales promotion
• 11. Nature of the content of the current media trends, present PR
• 12. Discussion about the end of the course, evaluation and assessment work and credits.

Literature

required literature
• Publishing for Profit: Successful Bottom- line Management for Book Publishers Woll, Thomas, Chicago Review Press, 2010, eBook, ISBN 9781556529979

recommended literature
• SCOTT, David Meerman. The new rules of marketing and PR: how to use social media, blogs, news releases, online video,. 2nd ed. Hoboken, N.J.: John Wiley, c2010, xxx, 289 p. ISBN 04-705-4781-2.
• BRIGGS, Asa a Peter BURKE. A social history of the media: from Gutenberg to the Internet. 3rd ed. Malden, MA: Polity, 2009, viii, 346 p. ISBN 978-074-5644-950
• POE, Marshall. A history of communications: media and society from the evolution of speech to the Internet. New York: Cambridge University Press, xi, 337 p. ISBN 11-070-0435-7.
• MCLUHAN, Marshall a W GORDON. Understanding media: the extensions of man. Critical ed. Corte Madera, CA: Gingko Press, 2003, xxi, 611 p. ISBN 978-1584230731
• WINSTON, Brian a Brian WINSTON. Media technology and society: a history : from the telegraph to the Internet. 3rd ed. New York: Routledge, 1998, xiv, 374 p. ISBN 04-151-4230-X

Teaching methods

Classes wil be held on the basis of interactive lectures, in which the theory will be supplemented by practical examples. The lessons will have lecturing part theory, new knowledge including practical examples. Part lessons may be also designed as a preparation of the team presentation project.

Assessment methods

The course BA_PM is finished by credit (Z). Written essay and oral verification.

Language of instruction

English

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.

BA_PM Publishing Management

Extent and Intensity

2/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Ing. Jiří Šnajdar (seminar tutor)

Guaranteed by

Ing. Jiří Šnajdar
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Bc. Jan Peterec

Timetable of Seminar Groups

BA_PM/pMCPH: Thu 12:15–12:59 E129, Thu 13:00–13:45 E129, J. Šnajdar

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

The aim of the course is to acquaint students with the functioning of publishing and media houses, with the running and organization of editorial work specifically in printing (creating daily, weekly, news etc.), on radio and on television.;
Show the structure and functioning of the main organizations that publishers-editors use, management and leadership publishing houses, advertising departments, trading and distribution, publishing, marketing, working with the editors and contributors, news etc., including the resolutions of legal nature.;
Integrating print with the internet, newspaper servers. Work organization and other specialized editorial departments: marketing, work with data, licensing plans, business magazines, bulletins and similar print products.;
he competence of the student after completing the course: - the ability to estimate the impact and influence action and interaction, including news audience.;
- ability to perceive current events on the media scene in the broader context;
- ability to build a publishing project, including business plans, plans of addressing the readers, listeners and viewers, and communication with clients inzerace;
- ability to competently cover its agenda and take place in the structure of a media house or media editors in relation to the assigned function and focus position.

Syllabus

• 1.Typology of media types and media, Part I
• 2. Typology of media types and media, Part II
• 3. The development of the media market
• 4. Publishing houses, organizations and systems work the editors
• 5. Planning and management of editorial work, song of newspapers and magazines
• 6. Target groups and media types efficiency metrics
• 7. Types and typologies of advertising formats
• 8. The organization and operation of the advertising section
• 9. The organization and functioning of the business and sales department, budgeting
• 10. Working with media data publishing marketing, sales promotion
• 11. Nature of the content of the current media trends, present PR
• 12. Discussion about the end of the course, evaluation and assessment work and credits.

Literature

required literature
• Publishing for Profit: Successful Bottom- line Management for Book Publishers Woll, Thomas, Chicago Review Press, 2010, eBook, ISBN 9781556529979

recommended literature
• SCOTT, David Meerman. The new rules of marketing and PR: how to use social media, blogs, news releases, online video,. 2nd ed. Hoboken, N.J.: John Wiley, c2010, xxx, 289 p. ISBN 04-705-4781-2.
• BRIGGS, Asa a Peter BURKE. A social history of the media: from Gutenberg to the Internet. 3rd ed. Malden, MA: Polity, 2009, viii, 346 p. ISBN 978-074-5644-950
• POE, Marshall. A history of communications: media and society from the evolution of speech to the Internet. New York: Cambridge University Press, xi, 337 p. ISBN 11-070-0435-7.
• MCLUHAN, Marshall a W GORDON. Understanding media: the extensions of man. Critical ed. Corte Madera, CA: Gingko Press, 2003, xxi, 611 p. ISBN 978-1584230731
• WINSTON, Brian a Brian WINSTON. Media technology and society: a history : from the telegraph to the Internet. 3rd ed. New York: Routledge, 1998, xiv, 374 p. ISBN 04-151-4230-X

Teaching methods

Classes wil be held on the basis of interactive lectures, in which the theory will be supplemented by practical examples. The lessons will have lecturing part theory, new knowledge including practical examples. Part lessons may be also designed as a preparation of the team presentation project.

Assessment methods

The course BA_PM is finished by credit (Z). Written essay and oral verification.

Language of instruction

English

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.

BA_PM Publishing Management

Extent and Intensity

2/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Ing. Jiří Šnajdar (lecturer)

Guaranteed by

Ing. Jiří Šnajdar
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Květoslava Dolejšová

Timetable of Seminar Groups

BA_PM/pMCPH: Thu 13:00–13:45 E027, Thu 14:00–14:44 E027, J. Šnajdar

Prerequisites

Mastering the prerequisites - Course Structure Marketing Communications, Advertising and Media development.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

The aim of the course is to acquaint students with the functioning of publishing and media houses, with the running and organization of editorial work specifically in printing (creating daily, weekly, news etc.), on radio and on television.;
Show the structure and functioning of the main organizations that publishers-editors use, management and leadership publishing houses, advertising departments, trading and distribution, publishing, marketing, working with the editors and contributors, news etc., including the resolutions of legal nature.;
Integrating print with the internet, newspaper servers. Work organization and other specialized editorial departments: marketing, work with data, licensing plans, business magazines, bulletins and similar print products.;
he competence of the student after completing the course: - the ability to estimate the impact and influence action and interaction, including news audience.;
- ability to perceive current events on the media scene in the broader context;
- ability to build a publishing project, including business plans, plans of addressing the readers, listeners and viewers, and communication with clients inzerace;
- ability to competently cover its agenda and take place in the structure of a media house or media editors in relation to the assigned function and focus position.

Syllabus

• 1.Typology of media types and media, Part I
• 2. Typology of media types and media, Part II
• 3. The development of the media market
• 4. Publishing houses, organizations and systems work the editors
• 5. Planning and management of editorial work, song of newspapers and magazines
• 6. Target groups and media types efficiency metrics
• 7. Types and typologies of advertising formats
• 8. The organization and operation of the advertising section
• 9. The organization and functioning of the business and sales department, budgeting
• 10. Working with media data publishing marketing, sales promotion
• 11. Nature of the content of the current media trends, present PR
• 12. Discussion about the end of the course, evaluation and assessment work and credits.

Literature

required literature
• Publishing for Profit: Successful Bottom- line Management for Book Publishers Woll, Thomas, Chicago Review Press, 2010, eBook, ISBN 9781556529979

recommended literature
• BRIGGS, Asa a Peter BURKE. A social history of the media: from Gutenberg to the Internet. 3rd ed. Malden, MA: Polity, 2009, viii, 346 p. ISBN 978-074-5644-950
• MCLUHAN, Marshall a W GORDON. Understanding media: the extensions of man. Critical ed. Corte Madera, CA: Gingko Press, 2003, xxi, 611 p. ISBN 978-1584230731
• WINSTON, Brian a Brian WINSTON. Media technology and society: a history : from the telegraph to the Internet. 3rd ed. New York: Routledge, 1998, xiv, 374 p. ISBN 04-151-4230-X
• SCOTT, David Meerman. The new rules of marketing and PR: how to use social media, blogs, news releases, online video,. 2nd ed. Hoboken, N.J.: John Wiley, c2010, xxx, 289 p. ISBN 04-705-4781-2.
• POE, Marshall. A history of communications: media and society from the evolution of speech to the Internet. New York: Cambridge University Press, xi, 337 p. ISBN 11-070-0435-7.

Teaching methods

Classes wil be held on the basis of interactive lectures, in which the theory will be supplemented by practical examples. The lessons will have lecturing part theory, new knowledge including practical examples. Part lessons may be also designed as a preparation of the team presentation project.

Assessment methods

The course BA_PM is finished by credit (Z). Written essay and oral verification.

Language of instruction

English

Follow-Up Courses

• BA_CS Communications Skills
• BA_PsyMC Psychology in Marketing Communication

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
General note: 0.
Information on the extent and intensity of the course: 6 hodin KS/semestr.

BA_PM Publishing Management

The course is not taught in Summer 2013

Extent and Intensity

2/0. 3 credit(s). Type of Completion: z (credit).

Guaranteed by

doc. Ing. Milan Kašík, CSc.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Květoslava Dolejšová

Course Enrolment Limitations

The course is offered to students of any study field.

Language of instruction

English

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.

• Enrolment Statistics (recent)