VSFS:BA_PR_2 Public Relations 2 - Informace o předmětu

BA_PR_2 Public Relations 2

Rozsah

2/1/0. 12 hodin KS/semestr. 7 kr. Ukončení: zk.

Vyučující

Kristina Lenkova, Ph.D. (přednášející)

Garance

Ing. Vilém Kunz, Ph.D.
Sekce managementu a marketingu (FES, KEM) – Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Lenka Pokorná

Rozvrh seminárních/paralelních skupin

BA_PR_2/cMCPH: St 19:15–19:59 E307, K. Lenkova
BA_PR_2/pMCPH: St 17:30–18:14 E307, St 18:15–19:00 E307, K. Lenkova

Předpoklady

BA_PR_1 Public Relations 1
The condition for the completion of this course is completion of the course BA_PR_1

Omezení zápisu do předmětu

Předmět je otevřen studentům libovolného oboru.

Cíle předmětu

The main aim of the course is to prepare students for effective use of PR know how within potential employment, in particular effective communication with internal and external PR units. Students will gain knowledge and skills for working with PR agencies, meadia and stakeholders. Another aim is in-depth learning of specific fields of public communication, such as financial communication, internal communication, newswriting, preparation of PR tenders. An integral part of the subject will be discussions on practical examples and exercise topics for students to practice the received knowledge into practical application.

Výstupy z učení

After completing the course the students should be able to: - Understand the main requirements on the content, structure , format and style on Internal communication writing, Newswriting, Specific field communication - e.g Financial communication - Become aware of ethic and legal norms to watch for while performing PR activities - Get basic knowledge on managing relationships with journalists, media and PR agencies - Get knowledge on preparing and managing PR tenders

Osnova

• • Course curriculum: Lecture 1: Business ethics and Public Relations, ethical and not ethical PR. Lecture 2: Specifics on Newswritings Lecture 3: Specifics in IC. Lecture 4: Specifics of financial communication – financial reporting and issues of transparency. Lecture 5: Special events organiyation. Lecture 6: Social Media and PR. Lecture 7: Relationship with journalists and media. Lecture 8: PR tenders organization. Lecture 9: Public Relations and cross-cultural learning. The challenges of PR in multicultural environment. Lecture 10: New trends in PR. Lecture 11: Legal aspects of PR. GDPR. Lecture 12: Revising the most important concepts of the course.

Literatura

povinná literatura
• Riel, C. B. M. van. ,Fombrun, Charles J. Essentials of corporate communication [electronic resource] : implementing practices for effective reputation management / Cees B.M. van Riel and Charles J. Fombrun, London ; New York :

Výukové metody

Lectures and seminars in full-time study, compulsory seminar participation is 75% in full-time study.

Metody hodnocení

To get the credit the students have to: 1. Prepare one written assignment and a presentation on agreed topic during the workshops 2. Pass final written exam

Vyučovací jazyk

Angličtina

Další komentáře

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