BA_SFB Specifics of Family Business

Vysoká škola finanční a správní
zima 2024
Rozsah
2/0/0. 12 hodin KS/semestr. 6 kr. Ukončení: zk.
Garance
Ing. Andrea Tomášková, Ph.D.
Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Bc. Kateřina Konupková
Předpoklady
There are no prerequisites for this course.
Omezení zápisu do předmětu
Předmět je otevřen studentům libovolného oboru.
Cíle předmětu
The "Specifics of Family Business" course aims to highlight the unique aspects of family businesses and their importance in developing students' managerial skills and motivation for potential involvement in intergenerational business transfers. Whether students plan to start their own family business, continue a family legacy, or work in a family business, it's crucial to introduce them to the complex dynamics that involve family, individual members, the business itself, and asset management. This intricate system has significant implications for conflict management, emphasizing the need for open communication.
At the core of family businesses lie emotional aspects, a sense of belonging, and inward communication. Family businesses are built on concrete results and rational facts, which are transparent to business partners and customers, fostering outward communication. Families primarily emphasize mutual support, assistance, tolerance, and education, whereas businesses prioritize competition and profit generation over education, focusing on enhancing professional skills.
Balancing these seemingly disparate variables is essential to ensure the harmonious functioning of both the family and the family business, representing the distinctive characteristics of family enterprises.
Výstupy z učení
Upon completing this course, graduates will acquire a solid theoretical foundation in family business management, with a particular focus on understanding the significance of internal communication in conflict resolution. They will actively seek out exemplary cases of socially responsible behavior exhibited by family businesses. Graduates will gain an appreciation for the importance of brand development within a family business context and will be adept at designing contemporary online communication strategies to enhance brand visibility in the market.
Furthermore, students will craft comprehensive succession strategy plans and may propose the text for a family constitution. They will receive extensive training in the fundamentals of delivering effective presentations, enabling them to compile and deliver high-quality presentations with persuasive arguments in support of their proposed projects. This coursework will also provide valuable experience in teamwork dynamics during project creation.
Graduates will possess the skills to integrate the knowledge acquired from various subjects into the broader context of family business, facilitating a holistic understanding of these concepts.
Osnova
  • 1. Basic dilemma, history, vision of family business.
  • 2. Family businesses abroad.
  • 3. Specifics of family business (socio-emotional wealth, risk aversion, long-term orientation, altruism, nepotism).
  • 4. Family business governance.
  • 5. Strategic management, parallel planning process, 3 cycle model.
  • 6. Internal communication and conflict management.
  • 7. External communication and brand management.
  • 8. Succession strategy I. - Analysis of preparedness, Processes associated with passing on to the emerging generation.
  • 9. Succession strategy II. – Post-succession process. Owner´s exit. Transgenerational transfer of ownership.
  • 10. Social responsibility, culture, business ethics.
  • 11. Source, financing. Loans, guarantees.
  • 12. Final summary, ideas and mutual inspiration
Literatura
    povinná literatura
  • RAUTIAINEN, Marita, Peter ROSA, Timo PIKHALA, Maria José PARADA a Allan Discua CRUZ, ed. The family business group phenomenon: emergence and complexities. Cham, Switzerland: Palgrave Macmillan. 2019. 400 p. ISBN 978-3-319-98541-1.
  • FERRAMOSCA, Silvia a Alessandro GHIO. Accounting choices in family firms: an analysis of influences and implications. Cham: Springer. 2018. 256 p. ISBN 978-3-319-73588-7.
  • GRIFFITHS-HAMILTON, Emily. Your business, your family, their future: how to ensure your family enterprise thrives for generations. Vancouver: Figure 1 Publishing. 2018. 183 p. ISBN 978-1-77327-053-1.
  • DE MASSIS, Alfredo a Nadine KAMMERLANDER, ed. Handbook of qualitative research methods for family business. Northampton: Edward Elgar Publishing, 2020. Handbooks of research methods in management series. ISBN 978-1-78811-644-2.
    doporučená literatura
  • PETRŮ, Naděžda a Andrea TOMÁŠKOVÁ. The preferred usage of equity and debt financing in family businesses: evidence from Czech Republic. Investment Management and Financial Innovations. Ukraine: LLC “Consulting Publishing Company “Business Perspectives”,
  • TOMÁŠKOVÁ, Andrea a Karel HAVLÍČEK. Family Enterprises and their Support through Subsidies. European Research Studies Journal. Piraeus: International Strategic Management Association, 2018, roč. 21, č. 2, s. 23-37. ISSN 1108-2976.
  • PETRŮ, Naděžda, Andrea TOMÁŠKOVÁ a Monika KROŠLÁKOVÁ. Diversification of Export Territories of Family Businesses as a Tool of their Futher Development. Problems and Perspectives in Management. Sumy (Ukraine): LLC “Consulting Publishing Company “Business
  • STEENKAMP, Jan-Benedict. Global brand strategy: world-wise marketing in the age of branding. London: Palgrave Macmillan, 2017. 319 p. ISBN 978-1-349-94994-6.
Výukové metody
Our lectures will typically consist of two key components: a theoretical segment involving new knowledge and practical examples, and a hands-on section featuring case studies. Additionally, our sessions may incorporate self-assessment questionnaires, topic discussions, and most importantly, collaborative group work. We will place significant emphasis on critical thinking, supported by thoroughly verified qualitative and quantitative data. Students will develop their ability to work with diverse information, including contemporary data and presentation systems.
Family business management will be presented with a strong foundation in scientific principles, highlighting the interconnection of projects and processes. In the context of blended learning, instruction will be delivered through guided consultations, combining concise topic presentations with an expectation of prior self-study to enable more meaningful follow-up discussions.
For distance learning, our approach will involve tutorials, ongoing consultations, and continuous task assignments and assessments.
Metody hodnocení
The course finished with an EXAM (A,B,C,D,E,F,-).
FULL-TIME STUDY: Participation in the exam is tied to the fulfilment of the obligation of seminar paper, attendance is on a voluntary base. EXAM: seminar paper (case study) + oral exam (it will be a relevant discussion about case study). Case study - range of 10 pages, according to the topics of the course).
COMBINED STUDY: Participation in the exam is tied to the fulfilment of the obligation of seminar paper, attendance is on a voluntary base. EXAM: seminar paper (case study) + oral exam (it will be a relevant discussion about the case study). Case study - range of 10 pages, according to the topics of the course). Students with customised study plan CSP (ISP): EXAM: seminar paper (case study) + oral exam (it will be a relevant discussion about case study). Case study - range of 10 pages, according to the topics of the course).
DISTANCE STUDY: EXAM is tied to participation in 2 tutorials online MS Teams). EXAM: seminar paper (case study) + oral exam (it will be a relevant discussion about the case study). Case study - range of 10 pages, according to the topics of the course). If the course will be taught via Microsoft Teams, it is expected that the camera and microphone will be turned on when prompted by the tutor.

Students with customised study plan (ISP): In addition, students will prepare a seminar paper in the scope of 5 pages, a word document. The topic must correspond to the content of the course. The title of the seminar paper must be approved by the course instructor. The seminar work will therefore be 15 pages long (10pp normal + 5pp for ISP).
Vyučovací jazyk
Angličtina
Informace učitele
https://is.vsfs.cz/auth/el/vsfs/zima2023/BA_SFB/
Dear students,
I have every confidence that this course will provide you with valuable insights, and we will share many inspiring moments throughout our journey together. Please consider the recommended study materials as sources of inspiration and guidance, as they are tailored to offer a foundation.


Remember that each family business, as well as the family behind it, is a unique entity.


I wish you all the best in your successful completion of this course.


Andrea Tomášková

Students with customised study plan (ISP): In addition, students will prepare a seminar paper in the scope of 5 pages, a word document. The topic must correspond to the content of the course. The title of the seminar paper must be approved by the course instructor. The seminar work will therefore be 15 pages long (10pp normal + 5pp for ISP).
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Předmět je zařazen také v obdobích zima 2020, zima 2021, zima 2022, zima 2023.
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