VSFS:NA_MMIT Marketing Manag. of Int. Trade - Informace o předmětu

NA_MMIT Marketing Management of the International Trade

Rozsah

2/1/0. 12 hodin KS/semestr. 5 kr. Ukončení: zk.

Vyučující

Ing. Aybüke Novosád (cvičící)
Ing. Miroslav Pavlák, Ph.D. (cvičící)

Garance

doc. Ing. Naděžda Petrů, Ph.D.
Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Bc. Kamila Procházková

Rozvrh seminárních/paralelních skupin

NA_MMIT/cMCPH: každé liché úterý 12:15–12:59 S22, každé liché úterý 13:00–13:45 S22, kromě Út 15. 3., kromě Út 29. 3., kromě Út 12. 4. ; a Út 29. 3. 12:15–13:45 S26, 14:00–14:44 S26, Út 12. 4. 12:15–13:45 S26, 14:00–14:44 S26, A. Novosád
NA_MMIT/pMCPH: každý lichý čtvrtek 10:30–11:14 S14, každý lichý čtvrtek 11:15–12:00 S14, každý lichý čtvrtek 12:15–12:59 S14, každý lichý čtvrtek 13:00–13:45 S14, kromě Čt 28. 4. ; a Čt 21. 4. 10:30–12:00 E007KC, 12:15–13:45 E007KC, M. Pavlák

Předpoklady

This subject requires a basic awareness of the importance of international trade, net exports, theoretical fundamentals of the balance of payments, exchange rates that students gained mainly in the subject of macroeconomics.

Omezení zápisu do předmětu

Předmět je otevřen studentům libovolného oboru.

Cíle předmětu

International trade and international marketing are currently experiencing rapid growth, which is mainly influenced by processes of internationalization and globalization of the world economy, using modern technologies, the Internet. These processes also open up new opportunities for small and medium-sized businesses, while enhancing global competition. Most businesses today are directly (by their own export operations) or indirectly (indirectly) involved in the international business process. The course will introduce students to basic concepts and modern trends in international trade, international marketing and cultural aspects of individual territories. Emphasis will be placed on the individual individual work of students, on their engagement in teaching, on their active participation in the formation of feedback so that they are able to take steps during their own practice for the success of the company on the foreign market. Learning outcomes of the course unit The aim of the course is to introduce students to the problems, methodology, methods and practical application of marketing with an emphasis on the specifics of foreign trade influenced by cultural aspects of individual countries. Upon completion of this course the student will have the following professional knowledge and skills. Students will be able to:  to formulate and interpret the strategic visions of international trade for the medium-term horizon that will belong to the specific business sector.  Analyze and characterize the cultural aspects of personal and marketing communication within the cultural differences of individual countries and religions.  Draw strategic, tactical and operational goals for the company's expansion to a specific foreign market.  Develop goals in business and marketing strategies. Identify the risks that can threaten strategies, design tools for managing them, argue the steps necessary to manage receivables.  To summarize the Export Strategy of the Czech Republic 2012-2020, a vision of the export activities of the state.  To characterize the role of CzechTrede, CzechInvest, EGAP, Czech Export Banks in the framework of pro-export strategy and support of export opportunities for SMEs.

Výstupy z učení

International trade and international marketing are currently experiencing rapid growth, which is mainly influenced by processes of internationalization and globalization of the world economy, using modern technologies, the Internet. These processes also open up new opportunities for small and medium-sized businesses, while enhancing global competition. Emphasis will be placed on the individual individual work of students, on their engagement in teaching, on their active participation in the formation of feedback so that they are able to take steps during their own practice for the success of the company on the foreign market. Learning outcomes of the course unit The aim of the course is to introduce students to the problems, methodology, methods and practical application of marketing with an emphasis on the specifics of foreign trade influenced by cultural aspects of individual countries. Upon completion of this course the student will have the following professional knowledge and skills.

Osnova

• Curriculum is divided into sub-headings, which are mutually linked thematically or practically. They are:
• 1. Role of marketing and foreign trade in the structure of the enterprise, their mutual relation. Current developments in international trade in goods and services. 2. World market typology, world trade centers, foreign trade policy. 3. Cultural aspects of personal communication in EU countries, Third World countries. 4. Concept of international marketing - cultural aspects of marketing mix (product, price). 5. Logistics operations on international markets. Eurostat, Incoterms. 6. Integrated marketing communication and its specifics on foreign markets. 7. Forms of business on international markets, international business operations. 8. The stage of preparation of the foreign trade operation, payment conditions. 9. Risks of foreign trade and their management, specifics of receivables management, risk insurance. 10. Human resources management in foreign markets. 11. Czech business support in the European context. Export Strategy 2012-2020. 12. Entrepreneurship of small and medium-sized enterprises in international markets, entrepreneurial opportunities.

Literatura

povinná literatura
• KAPLAN, Andreas M., ed. European business and management. Volume I, Cultural specificities and cross-cultural commonalities. First published. Los Angeles: Sage, 2016. 302 p. ISBN 978-1-4739-2514-4.
• ZEYNEP Aycan, KANUNGO, Rabindra Nath and Manuel MENDONCA. Organizations and management in cross-cultural context. 1st ed. Los Angles: Sage, 2014. 375 p. ISBN 9781446297933
• COOK, Thomas A. and Kelly RAIA. Mastering Import and Export Management. AMACOM. 2017. 688 p. ISBN 978-0814438206.

doporučená literatura
• KRUEGER, Anne, O. International Trade: What Everyone Needs to Know. Oxford University Press. 2020. 368 p. ISBN 978-0190900458
• PIERRE A. David. International Logistics: the Management of International Trade Operations. 5th edition. Cicero Books, LLC. 2017. 748 s. 978-0989490641.

Výukové metody

In the daily form of teaching (cycle of 12 lectures and 6 exercises), the lectures will usually include a lecture (theoretical background), include new knowledge from the field and practical part (case study, example of good practice, successful companies in individual foreign markets). Part of the lecture can be discussion on the topic, group work, etc. At the end of the lecture students will be assigned a task for home preparation, for the ongoing preparation of the project of entry of the company into the foreign market. The exercises will be focused on learning to learn through their own judgment, based on economic and critical thinking focused on entrepreneurship, entrepreneurship, creativity, creativity, presentation and communication skills, active attitude to the world, open access to new forms and marketing tools, marketing communications, Management of the company's entry into the foreign market. Emphasis will be placed not on accurate thinking based on verified qualitative and quantitative data, on the ability to work with information, with trend information and presentation systems. The company's entry to the foreign market will be presented on a scientific basis as a sequence of interconnected processes related to the acquisition, evaluation of information and management of the implementation part of the project. Combined study (cycle 6 of tutorials) will require a certain level of readiness for the listeners following the focus of each session to allow for a qualified discussion on the topics being discussed. The theory will be supplemented by practical examples, discussed and confronted with the practice of the students, so that the listener has an idea about the real activities connected with the entry of the company into the foreign market.

Metody hodnocení

The subject is finished with a CREDIT and an EXAM TEST. Completion CONDITIONS to get CREDIT for both full and part-time study form: Active participation in the lectures [= active listening, discussing, reading, analyzing& interpreting of economic articles or case study results, presence at lectures]. Compulsory seminar participation is 75% in full-time study, compulsory tutorial participation is 50% in part-time study. Team case study elaboration & it’s active professional presentation (topics of case study must be agreed with lecturer at the beginning of semester). Min 10 pages. !!! Deadline for sending your seminar work to me: one week before passing exam !!! Completion CONDITIONS to pass the EXAM for both full and part-time study form: Knowledge test (knowledge test: written, combination of open and multiple choice questions, expecting brief answers to make it clear if you understand the principles and terminology of innovation management. 5 questions. To pass the examination student must achieve at least 50% correct answers). • Completion conditions for ISP students are following: 1. to pass the exam test under the above mentioned conditions 2. to write a seminar work. • Distance learning: The conditions for completing the course are as follows: 1. passing the exam test 2. Credit is tied to participation in tutorials (but not only attendance, but active participation in tutorial, discussion, interaction, argumentation) and defending the seminar work. • Students of all forms of teaching (full-time, part-time, distance): late attendance during classes will not be accepted, and if classes are conducted through Microsoft Teams, it is expected that the camera and microphone will be turned on when prompted by a tutor.

Vyučovací jazyk

Angličtina

Informace učitele

Minimum mandatory attendance at full-time teaching is 75% of the lectures, in combination with another 50%. Students who fail to meet the mandatory scope of participation may be awarded during the term of additional study obligations - work for the absence (at a rate that will allow the student to demonstrate knowledge of the issues and the acquisition of competencies necessary for successful completion of a course). Further Comments The course can also be completed outside the examination period. Prerequisites are the subject of Macroeconomics, Integrated Marketing Communications and Marketing in social networks.

Pre-requisites:Basic knowledge of macro-economic factors that affect the trade balance, a business cycle phases of the economic cycle functioning of the Czech Republic in the European market and the concept of economic power of Third World countries. The course builds on the knowledge gained by studying macroeconomics, Integrated Marketing Communications and Marketing in social networks.

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