VSFS:NA_SMC Sociology of Marketing Comm. - Informace o předmětu

NA_SMC Sociology of Marketing Communication

Rozsah

1/2/0. 12 hodin KS/semestr. 6 kr. Ukončení: zk.

Garance

Mgr. Jitka Cirklová, M.A., Ph.D.
Sekce společenských věd (FES, KSV) – Katedra společenských věd (FES, KSV) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Bc. Kateřina Konupková

Předpoklady

There are no prerequisites for this course.

Omezení zápisu do předmětu

Předmět je otevřen studentům libovolného oboru.

Cíle předmětu

The course will focus on the social context and impact of marketing communication, its social structure and the main social groups. In a broader sense, focus will be on communication, social values, their formation and change, on lifestyles etc. We will study how sociologist study consumption and the culture that has developped around it. We will also focus on the globalizing tendencies, impact of mass media, popular culture, advertisement etc., focussing on the sociological analysis of people, culture and society as a whole. Students will have three different assignements according to their previous knowledge of sociology. Then they will have a final exam at the end of the semester.

Výstupy z učení

Basic theoretical knowledge, orientation in problems and context of monitored topics. At the same time, the practical skills and skills of applying the acquired knowledge in a real environment of professional activities. The learning outcomes are the support and development of the profile of the educated practitioner.

Osnova

• Thematic module 1: Introduction to the course. Sociology of Marketing Communication Thematic module 2: Integrated Marketing Communication Thematic module 3: Marketing communications as a strategic marketing tool Thematic module 4: Introducing Communication Thematic module 5: Brand Management Thematic module 6: Ethical issues and current challenges Thematic module 7: Buyer Behaviors: Consumption Status and Class Thematic module 8: IMC Planning Thematic module 9: Advertising Design and Management Thematic module 10: Social media Marketing Thematic module 11: Group Presentations Thematic module 12: Group Presentations

Literatura

povinná literatura
• GIDDENS, A. : Sociology, Polity Press, 2009, ISBN 978-0745643588
• The sociology book: big ideas simply explained. London: Dorling Kindersley, 2015.
• Westover, T. (2018) Educated: a memoir. New York: Random House.
• Izberk-Bilgin, E. (2012) ʽInfidel Brands: unveiling alternative meanings of global brands at the nexus of globalization, consumer culture, and islamism », Journal of Consumer Research 39(4), pp. 663-687.
• Lury, C., Consumer culture. (2011). Cambridge: Polity.

doporučená literatura
• Wiedenhoft Murphy, W. (2017). Consumer culture and society. Los Angeles: SAGE.
• ZAHRÁDKA, P., SEDLÁKOVÁ, R. : New Perspectives on Consumer Culture: Theory and Research. Cambridge Scholars Publishing, 2012.
• LEFEBVRE, R. Craig, Social marketing and social change. San Francisco: Jossey-Bass, 2013. ISBN 978-1-118-22150-1
• Arnould, E. J., & Thomson, C. J. (2018). Consumer Culture Theory. Los Angeles: SAGE.
• Kravets, O. et al. (eds.) (2018) The SAGE handbook of consumer culture. London: SAGE.
• Slater, D. (1997) Consumer Culture and Modernity, Cambridge, Polity.
• MOOIJ, Marieke de. Global marketing and advertising: understanding cultural paradoxes. 4th ed. Thousand Oaks: Sage, 2013. ISBN 978-1-4522-5717-4
• Sassatelli, R. (2007) Consumer culture: history, theory, politics, Los Angeles – London – New Delhi [etc.], Sage Publications.

Výukové metody

Lecture, text reading and discussion, own presentation.

Metody hodnocení

An in-class written examination to ascertain the extent to which key terms and basic concepts have been understood - based on the reading of the sociological texts will take place during the last seminar. Class Participation (20%)- Active and meaningful participation is expected. In-class activities will be assessed on either an individual basis or a group basis and will be marked according to the student’s ability to work together as a group and come up with a solution to the problem asked. The course evaluation will be based on the ongoing completion of assigned tasks and their presentation. These tasks will be creative in nature, combining elements of sociology and marketing.

Vyučovací jazyk

Angličtina

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