VSFS:N_AJ_4 English Language 4 - Course Information

N_AJ_4 English Language 4

Extent and Intensity

0/2/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Mgr. Zuzana Šimonová (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

N_AJ_4/1MPH: each even Monday 8:45–9:29 E404, each even Monday 9:30–10:15 E404, each even Monday 10:30–11:14 E404, each even Monday 11:15–12:00 E404, except Mon 18. 3. ; and Mon 18. 3. 8:45–10:15 S24, 10:30–12:00 S24, Z. Šimonová

Prerequisites

N_AJ_3 English Language 3
The requirement for the completion of this course is completion of the course N_AJ_3.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Course objectives are focused on mastering professional and technical English language, systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). In relation to semantic and functional focus, attention is given to general English language topics (authentic language presentation) and key professional English language topics. The course is based on the concept of teaching English as a Foreign Language (EFL) according to the latest methods focused on the interactivity and interdependence of all language skills. With the help of detailed interactive electronic curricula, uploaded to the intranet of the internal information system with remote access, the course helps students in autonomous learning, and allows deeper learning in harmony with their own needs and possibilities, thus assisting not only self-directed but also self-determined learning based on the theory of heutagogy. Specific learning outcomes and thematic focus are defined below.
The course objectives apply to the part-time study programme as well.

Learning outcomes

Students will demonstrate the acquisition of complex foreign language skills and master professional competencies in their presentation of both economic and marketing topics in English fluently and spontaneously, including their ability to explain details and formulate conclusions, ideas and opinions precisely. Students will acquire the ability to read, understand, analyse, and interpret professional texts. They will master the skills of having marketing-related conversations, i.e. topics such as logos, materials and containers, corporate communications, public relations and lobbying, event and sports sponsorship, crisis communication, and corporate blogging. Last but not least, students will develop the habits of their own independent learning with the synchronous support provided by the teacher and interactive electronic syllabuses uploaded on the university intranet. Simultaneously, all the above helps further self-determining direction of individual students in their English language studies.
The course learning outcomes apply to the part-time study programme as well.

Syllabus

• This syllabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Seminars' content: 1-2 Introduction to the course; IE-UI Unit 08 Unique selling points; Multimedia – Multisensory stimulation; Focus on Grammar: Passives 3-4 PEIU-M 44 Logos; Focus on skills: Writing – Job application/cover letter (TM) 5-6 ; IE-UI Unit 08 Unique selling points; Focus on Vocabulary: Advertisements; Focus on skills: Giving clear signals; Focus on function: Recommending and responding 7-8 PEIU-M 45 Materials and containers; Focus on skills: Reading (TM); 9-10 IE-UI Unit 09 Collaboration; Multimedia - The High Line; Focus on Grammar: Articles; one, ones 11-12 PEIU-M 46 Corporate communications. Marketing workshop – PEIU-M Units 44-46: Over to you; 13-14 IE-UI Unit 09 Collaboration; Focus on Vocabulary: Quantity; Focus on skills: Clear e-mail messages; Focus on functions: Emphasizing and disagreeing 15-16 PEIU-M 47 Public relations and lobbying. PEIU-M 48 Event and sports sponsorship. 17 -18 IE-UI Unit 10 Customer choice, Multimedia – HMV – His Master’s Voice; Focus on Grammar: Modal verbs 19-20 PEIU-M 49 Crisis communication; PEIU-M 50 Corporate blogging. Marketing workshop – PEIU-M Units 47-50: Over to you. 21-22 IE-UI Unit 10 Customer choice, Focus on vocabulary: Phrasal verbs; Focus on Work skills: Requests and thanks; Focus on Function: Negotiating 23-24 IE-UI Units 8-10 revision – core concepts, vocabulary and phrases; PEiU-M – Units 44-50 revision

Literature

required literature
• APPLEBY, Rachel a Frances WATKINS. International Express - Upper-Intermediate: Student's Book with Pocket Book and DVD-ROM. Third Edition. Oxford: Oxford University Press, 2014. ISBN 978-0-19-459787-6
• FARRALL, Cate a Marianne LINDSLEY. Professional English in Use: Marketing. 1st publ. Cambridge: Cambridge University Press, 2008, 144 s. ISBN 978-0-521-70269-0

recommended literature
• MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
• Mobilní aplikace: English Grammar in Use (iOS & Android)
• Mobilní aplikace: Oxford Advanced Learner's Dictionary (OALD9)

not specified
• CLOW, Kenneth E. a Donald BAACK, 2016. Integrated advertising, promotion, and marketing communications. Seventh edition. Boston: Pearson. ISBN 978-0-13-386633-9
• DE MOOIJ, Marieke, 2021. Global marketing and advertising: understanding cultural paradoxes. 6. vyd. Thousand Oaks: SAGE Publications Ltd. ISBN 978-1-5297-3250-4
• STIEGLITZ, Stefan a Björn ROSS, ed., 2022. Media and Communication [online]. 10(2) [vid. 2023-01-25]. Dostupné z: https://www.cogitatiopress.com/mediaandcommunication/issue/viewIssue/308/PDF308

Teaching methods

Interactive seminars in both types of study (full-time students and part-time study programme students).

Assessment methods

1 OBLIGATORY PARTICIPATION IN LESSONS
The extent of obligatory participation in lessons has been stipulated as follows: 75% applies in full-time study, 50% in part-time study programme.The subject is assessed based on the student's results in the Credit Test. The test testifies to the fulfilment of study obligations.

2 CREDIT TEST
Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt (sit) and further resits to pass the Credit Test with the lecturer assigned to him.
Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will get the remark “fraud incident“ into the notepad (i.e. the loss of one attempt). .

3 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 75-40%, the assessment “administrative - “ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and the credit rating to the notepad in IS reads as follows: “absolutely insufficient attendance“ and the student will be entitled to one sit only.

4 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time since the beginning of the term at the very latest in order to agree alternative ways of fulfilling their study obligations due to optional attendance. In case the student verifiably neglects this obligation, the credit rating to the notepad in IS reads as follows "non-contact ISP" and the student will lose one sit to pass the test. The students who were given the status of ISP on the course of the running term are obliged to contact lecturer assigned to them in 14 days at the very latest.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.

• Enrolment Statistics (Summer 2024, recent)
  
• Permalink: https://is.vsfs.cz/course/vsfs/summer2024/N_AJ_4