N_AJ_2 English Language 2

University of Finance and Administration
summer 2012
Extent and Intensity
0/2. 3 credit(s). Recommended Type of Completion: z (credit). Other types of completion: graded credit.
Teacher(s)
Mgr. Helena Čechová (seminar tutor)
Mgr. Pavla Duplinská (seminar tutor)
Mgr. Viktorián Džambasov (seminar tutor)
Mgr. Jindra Horynová (seminar tutor)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)
Mgr. Jitka Zavadilová (seminar tutor)
Guaranteed by
PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková
Timetable of Seminar Groups
N_AJ_2/uM11PH: Tue 28. 2. 15:45–17:15 S33, 17:30–19:00 S33, Tue 20. 3. 15:45–17:15 S33, 17:30–19:00 S33, Tue 10. 4. 15:45–17:15 S33, 17:30–19:00 S33, L. Knihová
N_AJ_2/uM12PH: Tue 28. 2. 15:45–17:15 S21, 17:30–19:00 S21, Tue 20. 3. 15:45–17:15 S21, 17:30–19:00 S21, Tue 10. 4. 15:45–17:15 S21, 17:30–19:00 S21, J. Horynová
N_AJ_2/uM13PH: Tue 21. 2. 15:45–17:15 S26, 17:30–19:00 S26, Tue 13. 3. 15:45–17:15 S26, 17:30–19:00 S26, Tue 3. 4. 15:45–17:15 S26, 17:30–19:00 S26, P. Duplinská
N_AJ_2/uM14PH: Tue 21. 2. 15:45–17:15 S13, 17:30–19:00 S13, Tue 13. 3. 15:45–17:15 S13, 17:30–19:00 S13, Tue 3. 4. 15:45–17:15 S13, 17:30–19:00 S13, H. Čechová
N_AJ_2/vM21KL: Fri 10. 2. 17:15–18:45 K205, 19:00–20:30 K205, Fri 16. 3. 17:15–18:45 K205, 19:00–20:30 K205, Fri 20. 4. 17:15–18:45 K205, 19:00–20:30 K205, L. Knihová
N_AJ_2/vM21PH: Fri 17. 2. 12:00–13:30 S33, 13:45–15:15 S33, Fri 16. 3. 12:00–13:30 S33, 13:45–15:15 S33, Fri 20. 4. 12:00–13:30 S33, 13:45–15:15 S33, L. Knihová
N_AJ_2/vM22PH: Fri 17. 2. 12:00–13:30 S11, 13:45–15:15 S11, Fri 16. 3. 12:00–13:30 S11, 13:45–15:15 S11, Fri 20. 4. 12:00–13:30 S11, 13:45–15:15 S11, J. Horynová
N_AJ_2/vM23PH: Fri 2. 3. 12:00–13:30 S33, 13:45–15:15 S33, Fri 30. 3. 12:00–13:30 S33, 13:45–15:15 S33, Fri 4. 5. 12:00–13:30 S33, 13:45–15:15 S33, L. Knihová
N_AJ_2/vM24PH: Fri 2. 3. 12:00–13:30 S23, 13:45–15:15 S23, Fri 30. 3. 12:00–13:30 S23, 13:45–15:15 S23, Fri 4. 5. 12:00–13:30 S23, 13:45–15:15 S23, J. Horynová
N_AJ_2/v1AMMO: Fri 17. 2. 15:30–17:00 M26, Fri 2. 3. 15:30–17:00 M25, Fri 16. 3. 15:30–17:00 M25, Fri 30. 3. 15:30–17:00 M25, Fri 20. 4. 15:30–17:00 M25, Fri 4. 5. 15:30–17:00 M25, V. Džambasov
N_AJ_2/v2AMMO: Fri 17. 2. 15:30–17:00 M15, Fri 2. 3. 15:30–17:00 M15, Fri 16. 3. 15:30–17:00 M15, Fri 30. 3. 15:30–17:00 M15, Fri 20. 4. 15:30–17:00 M15, Fri 4. 5. 15:30–17:00 M15, J. Zavadilová
N_AJ_2/1AMMO: Thu 12:15–12:59 M23, Thu 13:00–13:45 M23, Z. Šimonová
N_AJ_2/1APH: Wed 12:15–12:59 S23, Wed 13:00–13:45 S23, J. Horynová
N_AJ_2/2AMMO: Mon 10:30–11:14 M16, Mon 11:15–12:00 M16, Š. Hronová
N_AJ_2/2APH: Wed 8:45–9:29 S23, Wed 9:30–10:15 S23, J. Horynová
N_AJ_2/3APH: Tue 12:15–12:59 S24, Tue 13:00–13:45 S24, H. Čechová
N_AJ_2/4APH: Thu 12:15–12:59 S13, Thu 13:00–13:45 S13, J. Horynová
N_AJ_2/5APH: Thu 10:30–11:14 S13, Thu 11:15–12:00 S13, J. Horynová
N_AJ_2/6APH: Tue 10:30–11:14 S14, Tue 11:15–12:00 S14, H. Čechová
Prerequisites
Successful completion of N_AAJ_1.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
there are 8 fields of study the course is directly associated with, display
Course objectives
Course objectives: 1.Mastering professional and technical English language. 2.Systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). 3.Semantic and functional focus: monitoring general English language topis (authentic language presentation) + key professional English language topics (mastering presentation of economic and marketing English topics fluently and spontaneously, including the ability to explain details and express conclusions, ideas and views. The key topis are personal selling, ATL/BTL/TTL, media strategy, TV and radio, press, printed documents.. The course objectives are valid for part-time students as well.
Syllabus
  • Tato osnova je určena pro prezenční studium, průběh výuky pro kombinované studium je uveden ve studijních materiálech formou metodického listu (ML). Obsah cvičení: 1-2 Introduction of the course. Creativity – creative design, developing creativity. Listening. (IE-UI, Unit 7). Conditionals – zero, first, second. Grammar exercises. (IE-UI, Unit 7). 3-4 Grammar – functions using if. Listening. (IE-UI, Unit 7). Personal selling – the sales force, the sales process, marketing support. (PEIU-M 31). 5-6 Reading: Business trip. Creative thinking – phrasal verbs 1. (IE-UI, Unit 7). 7-8 Building a relationship – being less direct. (IE-UI, Unit 7) Above, below and through the line, advertising techniques. (PEIU-M 32). 9-10 Clarifying. Listening and speaking activities. (IE-UI, Unit 7) Media strategy, media planning, media buying. (PEIU-M 33). 11-12 Image. Ways to describe it. Reading: Burberry´s journey through fashion. Listening. Grammar: past modals, third conditional, mixed conditional. (IE-UI, Unit 8). 13-14 TV and radio, advertising on TV and radio, the audience, dayparts. (PEIU-M 34). 15-16 Images and brands. Reading: Top designers. No brands. Compound adjectives. (IE-UI, Unit 8). 17-18 Connected speech. Listening and speaking activities. (IE-UI, Unit 8). Outdoor advertising. Out-of-home (OOH) formats. Effectiveness of OOH. (PEIU-M 35). 19-20 Giving and reacting to bad news. Proposing solutions. Reading and discussion. (IE-UI, Unit 8). Review Unit D, MultiROM exercises. (IE-UI, Unit 8). 21-22 The press – newspapers, magazines, choosing titles. (PEIU-M 36). Grammar and professional English review. 23-24 Revision /presentations/ testing, final evaluation of the course.
Literature
    required literature
  • Professional English in Use - Marketing, Cate Farrall & Marianne Lindsley, CUP, 2008, ISBN 978-0-521-70269-0
  • Harding, Keith and Wallwork, Adrian. International Express Upper-Intermediate (Student´s Book (with Pocket Book and MultiROM). 2007. ISBN: 978-0-19-455500-5.
    recommended literature
  • Intelligent Business, Skills Book – Intermediate, Christine Johnson, Pearson Education Limited 2005, ISBN: 978-0-582-846889 (with CD-ROM)
  • Advanced Grammar in Use, Martin Hewings, CUP, 2005, ISBN 0-521-61403-1 (with answers and CD-ROM), nebo 0-521-53291-4 (with answers)
  • Integrated Advertising, Promotion and Marketing Communications, Kenneth E. Clow, Donald Baack, Pearson Education, 4th edition, ISBN 978-0-13-607942-2
Teaching methods
Interactive seminars in both types of study (full-time students and part-time students. Obligatory participation in interactive seminars: 75% full-time students; 50 % part-time students. Students who were not able to attend the seminars in the required percentage could be asked to work out additional tasks in the extent sufficiently proving their compentences necessary for successful completion of the subject.
Assessment methods
Assessment 1. Obligatory active participation in seminars: 75% full-time students; 50 % part-time students. 2. Apart from the obligatory active participation in the seminars, the students will have to pass a written test at the end of the course which will be a precondition for gaining the CREDITS. The minimum success level is reaching 60 points out of 100 point credit test. 3. Additional study obligations: in case the student has the seminar attendance between 40-70 % (full time students), or as the case may be, between 4-6 lessons (part-time students), he/she will be evaluated „-“ and automatically loses one attempt to pass the test. The seminar attendance less than 40 % means that the student didn't meet additional study obligations and he/she will be assessed as "Failed" = NNN. In this case the students will have to transfer the subject to the following term/study year, and after purchasing the necessary credits he/she will have again three attempts to gain the necessary credits to pass the subject (i.e. written test).
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12hodin KS/semestr.
The course is also listed under the following terms Winter 2007, Summer 2008, Summer 2009, Summer 2010, Winter 2010, Summer 2011, Winter 2012, Summer 2013, Summer 2014, Summer 2015, Summer 2016, Summer 2017, Summer 2018, Summer 2019, Summer 2020, Summer 2021, Summer 2022, Summer 2023, Summer 2024, Summer 2025.
  • Enrolment Statistics (summer 2012, recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/summer2012/N_AJ_2