N_IB International Business

Vysoká škola finanční a správní
zima 2015
Rozsah
0/2. 8 hodin KS/semestr. 5 kr. Ukončení: zk.
Vyučující
Mgr. Jiří Amler (cvičící)
Mgr. Štěpánka Hronová, MBA (cvičící)
Ing. Miloš Krejčí (cvičící)
Garance
Ing. Pavla Břečková, Ph.D.
Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Ing. Edita Jerie, DiS.
Rozvrh seminárních/paralelních skupin
N_IB/cRMO: Út 14:00–14:44 M16, Út 14:45–15:30 M16, Š. Hronová
N_IB/cR1PH: každé liché úterý 8:45–9:29 S11, každé liché úterý 9:30–10:15 S11, každé liché úterý 10:30–11:14 S11, každé liché úterý 11:15–12:00 S11, kromě Út 20. 10. ; a Út 10. 11. 8:45–12:00 S14, M. Krejčí
N_IB/cR2PH: každé liché úterý 8:45–9:29 S36, každé liché úterý 9:30–10:15 S36, každé liché úterý 10:30–11:14 S36, každé liché úterý 11:15–12:00 S36, J. Amler
N_IB/uR1PH: Út 6. 10. 15:45–17:15 S13, 17:30–19:00 S13, Út 20. 10. 15:45–17:15 S13, 17:30–19:00 S13, J. Amler
N_IB/uR2PH: Út 27. 10. 19:15–20:45 S13, Út 3. 11. 19:15–20:45 S13, Út 24. 11. 15:45–17:15 S13, 17:30–19:00 S13, J. Amler
N_IB/vRMO: Pá 2. 10. 15:30–17:00 M16, 17:15–18:45 M16, Pá 16. 10. 15:30–17:00 M16, 17:15–18:45 M16, Š. Hronová
N_IB/vR1PH: Pá 27. 11. 15:30–17:00 S23, 17:15–18:45 S23, Pá 11. 12. 15:30–17:00 S23, 17:15–18:45 S23, J. Amler
N_IB/vR2PH: Pá 30. 10. 15:30–17:00 S14, 17:15–18:45 S14, Pá 13. 11. 15:30–17:00 S23, 17:15–18:45 S23, J. Amler
Předpoklady
Pre-requisites: Mastering the basics of business management, marketing management and the business relations.
Omezení zápisu do předmětu
Předmět je otevřen studentům libovolného oboru.
Cíle předmětu
The aim is to contribute to the orientation of students in the international market issues including the causes and manifestations of globalization and the impact of events of global importance in decision-making in the area of international trade, as well as a good understanding of the linkages and relationships relating to the successful functioning of the international markets. In addition to foreign language terminology acquiring the aim is also to help with techniques of understanding to lectures in a foreign language and students’ own interpretation of the read or otherwise prepared professional topic. Students who successfully complete this course will: 1. be able to explain and articulate the context of international markets, including the causes and manifestations of globalization 2. be ready to interactively discuss the impact of international trading blocks on the internal and external business relationships 3. Master the techniques of understanding the topic in a foreign language and will be able of own interpretation of the written specialised text 4. be able to describe the emerging markets and their impact on the economies and the companies themselves in the EU and the Czech Republic 5. know the basic business barriers, the principle of their functioning, their causes and consequences 6. be able to actively present and work on problems of international human resource management, international teams and expatriation 7. be able to apply specialised terminology in the area of international business, and use it in the expert discussion or business correspondence
Osnova
  • 1-2) What is international business (IB). IB basic indicators - balance of trade / payment. International business importance and influences, differences from domestic trading. Territorial / commodity structure of IB. Global business environment. Comparative advantage, free trade / economy. The main regional trading blocks.
  • • 3-4) Internationalization and Globalization. Drivers of Internationalization. Categories of goods traded internationally (primary, low/high value, capital intensive). FACTORS influencing the IB environment (Political, Economic, Technological). Motives for foreign expansion (microeconomic view). Entry modes and business activities in IB (export, import, contractual, investment activities, FDI). Team work on the semestral project.
  • • 5-6) Culture and its role in international business. Cultural elements and multi-culture communication (verbal, non-verbal, role of eyes, silence etc.). Hofstede’s five dimensions of culture differences. Negotiation and successful presentation of business results in the international environment. Team work on the semestral project.
  • • 7-8) World business territories, Euro / Dollar zones. Emerging markets, newly industrialized countries. International market research (PEST/STEEP), and linkage to Competition analysis (Porter) and SWOT. Data collection and their selection in the international environment. Team work on the semestral project and prezentations.
  • • 9-10) International trade barriers and their assessing. Forms of economic integration, international unions, free trade areas and multilateral agreements The main regional trading blocks (TRIAD). WTO, GATT. Impact of economic integration on micro environment (companies). IB policy instruments (autonomous, contractual) Team work on the semestral project and prezentations.
  • • 11-12) Prerequisites and personal preconditions for working in international business. European Union principles of IB. Opportunities and threats of CZ membership in the EU. SWOT of Czech companies in the international business environment. Topical international business challenges and trends. International Business knowledge summary and evaluation, presentation of team business work results.
  • Some topics may be supplemented by the guest lectures (speakers are usually prominent experts from industry).
Literatura
    povinná literatura
  • HILL, Charles W a Robyn M DAWES. Global business today: the psychology of judgment and decision making. 7th ed. New York: McGraw-Hill/Irwin, c2011, xxvi, 620 p. ISBN 00-781-3721-7
    doporučená literatura
  • SITKIN, Alan a Nick BOWEN. International business: challenges and choices. 7th ed. New York: Oxford University Press, 2010, xxi, 426 p. ISBN 01-995-3391-1
  • WALL, Stuart, Sonal MINOCHA a Bronwen REES. International business: challenges and choices. 3rd ed. New York: Pearson/ Financial Times Prentice Hall, 2010, xxii, 448 p. ISBN 02-737-2372-3
  • WILD, John J, Kenneth L WILD a Jerry C HAN. International business: the challenges of globalization. 4th ed. Upper Saddle River, N.J.: Pearson Prentice Hall, c2008, xxii, 506 p. ISBN 01-317-4743-6
  • WOODS, Margaret, Sonal MINOCHA a Bronwen REES. International business: challenges and choices. 3rd ed. New York: Palgrave, 2001, 304 p. ISBN 03-337-5978-8
  • GRIFFIN, R.W. a M.W. PUSTAY. International business: a managerial perspective. 5th int. ed. Upper Saddle River, Prentice Hall. ISBN 0-13-233532-8. 2007. info
Výukové metody
Classes in the full-time study form will be held on the basis of interactive sessions, in which the theory will be supplemented by practical examples, analyzing and interpreting scientific articles from foreign periodicals, as well as an emphasis on the presentation of results of business cases. Students will not only learn a foreign language and technical terminology, but also demonstrate the ability of its use.
The lessons will have a lecturing part (theory, new knowledge including practical examples) and a practical part. That will be focused either on reading economical/business articles and their brief interpretation to ensure understanding the expert text, it’s interpretation and possibly to defend the standpoint, or part of the lessons may be also designed as a preparation of the team presentation project, and then on presentation of teams.
Teaching in part-time study form will be held as guided consultations, where the previous reading is expected. A truncated presentation of the topic will be followed by the interactive discussion and consultation of the studied topics.
In both full and part-time study forms each topic will be mostly presented (in detailed or condensed form – according to the type of study) in PPT presentations, followed by an interactive discussion.
Přednášky budou zpravidla obsahovat přednáškovou část (teorie, nové poznatky včetně praktických příkladů) a praktickou část. Ta se zaměří buď na čtení ekonomických článků a jejich stručnou interpretaci s cílem zajištění porozumění odbornému textu a schopnosti jeho interpretace včetně argumentace a obhájení stanoviska, nebo bude součástí přednášky/semináře též část koncipovaná jako příprava týmového semestrálního projektu, a poté též prezentace samotná.
Výuka v kombinovaném studiu bude probíhat formou řízené konzultace, kdy je vedle zhuštěné prezentace tématu předpokládáno též předchozí samostudium, aby byla možná následná konzultace. V denním i kombinovaném studiu bude každé téma prezentováno (v detailní či zhuštěné formě – podle typu studia) vyučujícím s využitím PPT prezentace, a následováno diskusí.
Metody hodnocení
The course N_IB is finished by EXAM.
Full-time study – criteria for the course completion:
1. active participation in lectures (75%) and active individual involvement at the lessons
2. successful presentation of the semester specialized project
Based on these criteria an INDIVIDUAL GRADE will be offered to the student at the end of the course. If student does not agree with the grade offered or in case of failure to meet these criteria the written test will be the subject of knowledge verification. The written test consists of 15 questions (a combination of closed and open questions). To pass the examination student must achieve at least 50% correct answers. Detailed grades and point scores are in the file "Study materials for the course" in IS.
Part-time study – criteria for the course completion:
1. active participation in guided consultation (75%)
2. active individual involvement at the sessions, quality of previous reading and preparation and discussion
Based on these criteria an individual grade will be offered to the student at the end of the course. If student does not agree with the grade offered or in case of failure to meet these conditions the test will be the subject of knowledge verification. The written test consists of 15-30 questions (a combination of closed and open questions). To pass the examination student must achieve at least 50% correct answers.
Vyučovací jazyk
Angličtina
Informace učitele
POZNÁMKA: Některá témata mohou být doplněna tzv. hostovskými přednáškami (přednášejícími jsou významní experti z průmyslové praxe nebo diplomatických služeb).
PLEASE NOTE: Some topics may be supplemented by the guest lectures (speakers are usually prominent experts from industry or diplomatic services).
Veškeré prezentace budou k dispozici mimo jiné jako studijní materiál, a to v IS ve složce tohoto předmětu (N_IB). All the prezentations will be available as an additional study material in IS under this course (N_IB).
Přeji mnoho úspěchů v absolvování tohoto předmětu. Pavla Břečková Wishing you good luck with going through this course. Pavla Breckova
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích léto 2011, léto 2012, léto 2013, léto 2014, zima 2014, zima 2016, zima 2017, zima 2018, zima 2019, zima 2020, zima 2021, zima 2022, zima 2023, zima 2024.