BA_BEC Business English Composition

Vysoká škola finanční a správní
léto 2013
Rozsah
0/2. 24 hodin KS/semestr. 3 kr. Ukončení: z.
Vyučující
Mgr. Irena Shanahanová (cvičící)
Ing. Miloš Krejčí (pomocník)
Garance
Mgr. Irena Shanahanová
Sekce jazyků (FES, KSV) – Katedra společenských věd (FES, KSV) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Ivana Plačková
Rozvrh seminárních/paralelních skupin
BA_BEC/cBMMCPH: St 14:00–14:44 E129, St 14:45–15:30 E129, I. Shanahanová
BA_BEC/cBMPH: St 15:45–16:29 E129, St 16:30–17:15 E129, I. Shanahanová
Předpoklady
ENTRY COMPETENCIES Students enrolled in this class should have a good command of standard English grammar, punctuation, and syntax.
Omezení zápisu do předmětu
Předmět je otevřen studentům libovolného oboru.
Cíle předmětu
LEARNING GOALS Upon the successful completion of this course, you will be able to: 1. Develop effective business writing strategies; 2. Distinguish between formal and informal business writing, implement terminology 3. Analyze the writing of others in order to craft a strong response; 4. Formulate thoughtful and stylistically correct sentences, paragraphs, introductions, and conclusions; 5. Evaluate sources of information in various media; 6. Integrate information from sources into business documents; 7. Adapt your business writing to specific audiences and purposes. 8. Experience writing all basic types of business written communication CORE CONCEPTS To achieve the goals of this course, you will need to master the following core concepts: 1. Reading critically to examine an author’s reasoning, assumptions, and values; 2. Analyzing the writing context for purpose and audience; 3. Making your writing clear and easy for your readers to follow; 4. Summarizing an argument fairly and effectively; 5. Using details such as personal observations, facts, and expert opinions to support ideas; 6. Locating and evaluating sources to learn about a topic; 7. Integrating source material into business writing;
Osnova
  • The schedule for course activities and assignments is below. SESSION TOPICS AND ASSIGNMENTS READINGS 1 Introduction of business writing Characteristics of effective business writing Terminology Language Skills Materials assigned by the instructor 2 Formal vs. informal language Language Skills Materials assigned by the instructor 3 Memos, Notices, Messages Language Skills Materials assigned by the instructor 4 E-mails: making contact, hotel booking, arranging a meeting, inviting Language Skills Materials assigned by the instructor 5 E-mails: enquiries, responding to enquiries, orders, complaining Language Skills Materials assigned by the instructor 6 Mid-term test & e-mail Formal vs. Informal Letters Language Skills Materials assigned by the instructor 7 Letters: enquiries, thanking, making payments Language Skills Materials assigned by the instructor 8 Job Advertisements, job application, CV, cover letter Language Skills Materials assigned by the instructor 9 Business meetings: Agendas & Minutes Language Skills Materials assigned by the instructor 10 Describing trends Language Skills Materials assigned by the instructor 11 Reports Language Skills Materials assigned by the instructor 12 Final test & Report Final Review Language Skills Materials assigned by the instructor
Literatura
    povinná literatura
  • Successful Writing at Work, by P.C.Kolin
  • Business Writing Easy, by Wilson, K., Wauson, Jennifer
  • e-book: Title: AMA Handbook of Business Documents : Guidelines and Sample Documents That Make
    doporučená literatura
  • Commerce 1, 2 by M. Hobbs, J S Keddle
  • First Insight into Business by S. Robbins
  • New Insights into Business by G. Tullis, T. Trappe
  • Understanding and Using English Grammar, by B.S.Azar, 2nd ed., Prentice Hall Regents (AZAR)
Výukové metody
Seminars in both types of study (full-time students and part-time students). The explanation of new concepts will be immediately followed by practical exercises - individual work, work in pairs, group work. Special focus will be given to the evaluation of students' progress.
Metody hodnocení
ATTENDANCE: 75% - minimum (40%-74%=penalty of one test retake less; 0%-39%=take course again) PARTICIPATION You are expected to actively participate in class. Active participation involves coming to class prepared, being involved with class activities and discussions and completing all outside assignments as requested. When you are absent, you are responsible for finding out what was covered while you were gone. You are also expected to demonstrate respect for your fellow students. Cell Phones: At no time can you use your cell phone in any manner while in class. Please have your phones turned off and put away (in your bag or under your desk) when you are in class. OVERVIEW OF COURSE ACTIVITIES AND GRADING Attendance/ Active Participation 20% Homework Writing Assignments 30% Mid-term e-mail & test 15% In-class Writing Workshops 15% Final Test & Report 20% TOTAL 100% PASSING GRADE: 70% OVERVIEW OF COURSE ACTIVITIES AND GRADING Attendance/ Active Participation 20% Homework Writing Assignments 30% Mid-term e-mail & test 15% In-class Writing Workshops 15% Final Test & Report 20% TOTAL 100%
Vyučovací jazyk
Angličtina
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