N_MK Media and culture

University of Finance and Administration
Winter 2024
Extent and Intensity
2/1/0. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
PhDr. et PhDr. Kateřina Rathouská Štroblová, Ph.D. (seminar tutor)
Guaranteed by
doc. Giuseppe Maiello, Ph.D.
Subdepartment of Social Sciences – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Dita Egertová
Timetable of Seminar Groups
N_MK/cMPH: each odd Wednesday 8:45–9:29 S35, each odd Wednesday 9:30–10:15 S35, K. Rathouská Štroblová
N_MK/pMPH: Wed 10:30–11:14 S35, Wed 11:15–12:00 S35, K. Rathouská Štroblová
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
To understand in the deep the role of Media and Mass media in Western civilization and the possibility offered by the Media in the construction of golobal standards of perception of reality.
Learning outcomes
Student will be able to analyze in the deep the single Media nad choose which one has the best possibilities to connect to the off-line world of advertisements; - Student will be able to participate to debates and brainstormings with a higher level of cultural capital; -Student will be able to better understand specialized literature in Media, Philospophy of the language, and Global history.
Syllabus
  • The first part of the course acquaints students with a historical overview of the more general development of communication media, their roles and the cultural significance of the civilization process. It monitors the genesis of forms of communication in the environment of oral tribal cultures, as well as the cultural and social context of the origin and spread of writing and new forms of media in the form of plates, tables, silk or papyrus. It is followed by a reminder of the era of the press with the hitherto unsurpassed development of culture and education. This is followed by the description of the advent of electronic media, when radio and television broadcasting shaped new directions of communication with anonymous recipients, including the birth of effective methods of manipulation. Particular attention will be on the secondary orality. The conclusion of the course belongs to the reflections on the relationship between digital technologies and the society of late modernity.
Literature
    required literature
  • BURKE, Peter. Společnost a vědění: Od Gutenberga k Diderotovi, Praha, Karolinum, 2007. ISBN 978-80-246-1319-2
  • BURKE, Peter, Společnost a vědění II: Od Encyklopedie k Wikipedii. Praha, Karolinum, 2013. ISBN 978-80-246-2046-6
  • MAIELLO, Giuseppe and Ondřej ROUBAL. Média a kultura. Od primární orální kultury ke konstrukci kyber-prostorových identit v éře digitální komunikace (Media and culture. From primary oral culture to the construction of cyber-spatial identities in the era of digital communication). 1st ed. Praha: Vysoká škola finanční a správní, a. s., 2020, 126 pp. EUpress. ISBN 978-80-7408-179-8. info
    recommended literature
  • ONG, Walter J., Technologizace slova: Mluvená a psaná řeč, Praha, Karolinum, 2006. ISBN 80-246-1124-4
  • BURKE, Peter. Co je kulturní historie? Praha, Dokořán, 2011. ISBN 978-80-7363-302-8
Teaching methods
contact lessons and seminars
Assessment methods
Grade: Elaboration of a professional study, which will be devoted to a more detailed analysis of a historical phenomenon from the lectured material in the range of 6 - 10 standard pages in electronic form as a Word document. Exam: Oral exam
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 16 hodin KS/semestr.
Teacher's information
Mobile: 603578587
The course is also listed under the following terms Winter 2020, Winter 2021, Winter 2022, Winter 2023.
  • Enrolment Statistics (recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/winter2024/N_MK