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@inproceedings{10050, author = {Varvažovská, Pavla and Jarkovská, Martina}, address = {Trnava}, booktitle = {Marketing identity 2018 : Digital Mirrors - part II}, editor = {Kusá, A., Zaušková, A. a Rusňáková, L. (eds.).}, keywords = {Consumers; Ethics; Media; Media Influence; Media Owners; Objectiveness; Public Opinion; Social Responsibility}, howpublished = {tištěná verze "print"}, language = {eng}, location = {Trnava}, isbn = {978-80-8105-985-8}, pages = {316-324}, publisher = {Faculty of Mass Media Communication University of Ss. Cyril and Methodius in Trnava}, title = {REFLECTION OF TRADITIONAL MEDIA OWNERS IN PUBLIC PERCEPTION}, url = {https://fmk.sk/download/Marketing-Identity-Digital-Mirrors-II.pdf}, year = {2018} }
TY - JOUR ID - 10050 AU - Varvažovská, Pavla - Jarkovská, Martina PY - 2018 TI - REFLECTION OF TRADITIONAL MEDIA OWNERS IN PUBLIC PERCEPTION PB - Faculty of Mass Media Communication University of Ss. Cyril and Methodius in Trnava CY - Trnava SN - 9788081059858 KW - Consumers KW - Ethics KW - Media KW - Media Influence KW - Media Owners KW - Objectiveness KW - Public Opinion KW - Social Responsibility UR - https://fmk.sk/download/Marketing-Identity-Digital-Mirrors-II.pdf N2 - Due to the fact that the largest Czech publishers have recently become part of the most important and most influential business groups, the aim of the paper is to find out the perception of this fact by the public. The paper also deals with the relationship of economics and business ethics. Within the conducted quantitative research it was investigated whether or not the public has information on business background of various media ad whether or not the public considers the media of interest in terms of shaping public opinion. The qualitative research through semi-structured interviews with selected players focuses on the activity of the media and the need to regulate this type of business. Finally, the recommendations were adopted, based on the results of the field survey. ER -
VARVAŽOVSKÁ, Pavla a Martina JARKOVSKÁ. REFLECTION OF TRADITIONAL MEDIA OWNERS IN PUBLIC PERCEPTION. In Kusá, A., Zaušková, A. a Rusňáková, L. (eds.). \textit{Marketing identity 2018 : Digital Mirrors - part II}. Trnava: Faculty of Mass Media Communication University of Ss. Cyril and Methodius in Trnava, 2018, s.~316-324. ISBN~978-80-8105-985-8.
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