W 2022

Nové trendy v marketingu 2022 - webinář

HES, Aleš and Ladislava KNIHOVÁ

Basic information

Original name

Nové trendy v marketingu 2022 - webinář

Name in Czech

Nové trendy v marketingu 2022 - webinář

Name (in English)

New Marketing Trends 2022 - Webinar

Authors

HES, Aleš and Ladislava KNIHOVÁ

Edition

2022

Other information

Type of outcome

Organization of a workshop

Field of Study

50204 Business and management

Confidentiality degree

is not subject to a state or trade secret

References:

Organization unit

University of Finance and Administration

Keywords (in Czech)

marketingové trendy, změny v chování spotřebitelů, obsahový marketing, edukační marketing, CSR, globální strategie, influencer marketing

Keywords in English

marketing trends, changes in consumer behaviour, content marketing, education-based marketing, CSR, global marketing strategies, influencer marketing

Tags

Changed: 20/1/2023 07:26, Mgr. Tereza Denišová, DiS.

Abstract

ORIG CZ EN

V originále

Online setkání akademiků, studentů a odborníků z oblasti marketingu a managementu z praxe. Příspěvky zaměřené na nové trendy v marketingu. Moderovaná diskuse k inovacím v marketingové komunikaci firem a organizací.

In Czech

An online meeting of academics, university students, and marketing and management practitioners. Papers focused on new trends in marketing — moderated discussions on innovations in marketing communications for companies and organizations.

In English

An online meeting of academics, university students, and marketing and management practitioners. Papers focused on new trends in marketing — moderated discussions on innovations in marketing communications for companies and organizations.