Podnikový marketing: Jak získat a udržet zákazníka

KAŠÍK, Milan and Karel HAVLÍČEK

Praha, 192 pp. 2004

VŠFS

Czech

Teaching aids, texts (including individual chapters in textbooks)

Literature, mass media, audio-visual activities

Czech Republic

is not subject to a state or trade secret

80-86754-31-6

AR 2003/2004, skripta