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Uberization is a new trend in the economy which incorporates phone apps and other media into the activities of different entities, resulting in the introduction of a different way of purchasing or using an item or service. The term “uberization” has emerged in connection with popularisation of the Uber app and has been used in various areas of the economy: banking and finance, hospitality, medical services, as well as in the electrical engineering domain area and of transport. Uberization is a source of various benefits for entities which business model is no different or slightly different from Uber’s model. The operation of the entity, taking into account the assumptions of uberization, increases efficiency and reduces operating costs, especially during the COVID-19 period, and thus forces traditional entities to reorganize and change their business model. This leads to so-called creative destruction in the market, based on innovation and competition with the best, but also on the elimination of entities that do not keep up with technological changes or those that implement the traditional business model (non-Internet) regardless of changes in the surrounding economic reality. The work has a theoretical and research character. The methods used in the paper are theoretical and empirical, including causal analysis, abstraction, generalisation, inference, statistical method, comparative case study method and critical analysis of the literature.