Amazon’s behaviour during corona pandemic: the case study of
office and stationery category in Germany

J 2024

Amazon’s behaviour during corona pandemic: the case study of office and stationery category in Germany

LASKOWSKI, Robert, Petr WAWROSZ, Lenka KOPECKÁ, Zora ŘÍHOVÁ, Roman SVOBODA et. al.

Základní údaje

Originální název

Amazon’s behaviour during corona pandemic: the case study of office and stationery category in Germany

Název česky

Chování Amazonu během pandemie koróny: případová studie kategorie kancelář a papírnictví Německo

Autoři

LASKOWSKI, Robert, Petr WAWROSZ, Lenka KOPECKÁ, Zora ŘÍHOVÁ a Roman SVOBODA

Vydání

International Journal of Economics and Business Research, Geneva, Inderscience Publishers, 2024, 1756-9850

Další údaje

Jazyk

angličtina

Typ výsledku

Článek v odborném periodiku

Obor

50200 5.2 Economics and Business

Stát vydavatele

Švýcarsko

Utajení

není předmětem státního či obchodního tajemství

Odkazy

URL

Organizační jednotka

Vysoká škola finanční a správní

Klíčová slova česky

Amazon; pevné chování; korona pandemie; bu xox; dominantní postavení na trhu; ceny; online cenový index (indexy); online obchod; kancelář a papírenské zboží; Německo.

Klíčová slova anglicky

Amazon; firm behaviour; corona pandemic; Buy Box; dominant market position; prices; online price index (indices); online trade; office and stationery goods; Germany.

Štítky

AR 2024-2025, RIV_2025, xJ3

Změněno: 24. 10. 2024 10:47, Bc. Jan Peterec

Anotace

ORIG CZ

V originále

The study presented in the paper concentrates on the behaviour of the world’s largest online retailer Amazon in Germany in the office and stationery category for the period from January 2020 to December 2021. We revealed that the company mainly concentrated on maintaining the share of products that are sold on its website by itself and not by other sellers. It, therefore, had to decrease its sales price from March to November 2020. The sales prices then followed the development of the purchase prices till May 2021 and exceeded them for the rest of the investigated period; however the average growth of sales prices that was not caused by the growth of purchased prices and the VAT effect achieved only 2.83%. Amazon seems to have not abused its dominant position when it tried to keep its customers and not to give them a reason for switching to its competitors.

Česky

Studie prezentovaná v příspěvku se zaměřuje na chování největší světový online prodejce Amazon v Německu v kanceláři a kategorie papírnictví na období od ledna 2020 do prosince 2021. My odhalilo, že se společnost soustředila především na udržení podílu produkty, které na svých stránkách prodává sama a nikoli jiní prodejci. To, proto musel od března do listopadu 2020 snížit svou prodejní cenu prodejní ceny pak do května 2021 sledovaly vývoj nákupních cen a po zbytek zkoumaného období je překračoval; nicméně průměr růst prodejních cen, který nebyl způsoben růstem nákupních cen a efekt DPH dosáhl pouze 2,83 %. Zdá se, že Amazon toho nezneužil dominantní postavení, když se snažila své zákazníky udržet a nedat jim a důvod přechodu ke konkurenci.

Citovat

LASKOWSKI, Robert, Petr WAWROSZ, Lenka KOPECKÁ, Zora ŘÍHOVÁ a Roman SVOBODA. Amazon’s behaviour during corona pandemic: the case study of office and stationery category in Germany. International Journal of Economics and Business Research. Geneva: Inderscience Publishers, 2024, roč. 28, č. 5, s. 1-23. ISSN 1756-9850.

@article{11428,
   author = {Laskowski, Robert and Wawrosz, Petr and Kopecká, Lenka and Říhová, Zora and Svoboda, Roman},
   article_location = {Geneva},
   article_number = {5},
   keywords = {Amazon; firm behaviour; corona pandemic; Buy Box; dominant market position; prices; online price index (indices); online trade; office and stationery goods; Germany.},
   language = {eng},
   issn = {1756-9850},
   journal = {International Journal of Economics and Business Research},
   title = {Amazon’s behaviour during corona pandemic: the case study of office and stationery category in Germany},
   url = {https://www.inderscienceonline.com/doi/pdf/10.1504/IJEBR.2024.140205},
   volume = {28},
   year = {2024}
}

TY  - JOUR
ID  - 11428
AU  - Laskowski, Robert - Wawrosz, Petr - Kopecká, Lenka - Říhová, Zora - Svoboda, Roman
PY  - 2024
TI  - Amazon’s behaviour during corona pandemic: the case study of office and stationery category in Germany
JF  - International Journal of Economics and Business Research
VL  - 28
IS  - 5
SP  - 1-23
EP  - 1-23
PB  - Inderscience Publishers
SN  - 17569850
KW  - Amazon
KW  - firm behaviour
KW  - corona pandemic
KW  - Buy Box
KW  - dominant market position
KW  - prices
KW  - online price index (indices)
KW  - online trade
KW  - office and stationery goods
KW  - Germany.
UR  - https://www.inderscienceonline.com/doi/pdf/10.1504/IJEBR.2024.140205
N2  - The study presented in the paper concentrates on the behaviour of the world’s largest online retailer Amazon in Germany in the office and stationery category for the period from January 2020 to December 2021. We revealed that the company mainly concentrated on maintaining the share of products that are sold on its website by itself and not by other sellers. It, therefore, had to decrease its sales price from March to November 2020. The sales prices then followed the development of the purchase prices till May 2021 and exceeded them for the rest of the investigated period; however the average growth of sales prices that was not caused by the growth of purchased prices and the VAT effect achieved only 2.83%. Amazon seems to have not abused its dominant position when it tried to keep its customers and not to give them a reason for switching to its competitors.
ER  -

LASKOWSKI, Robert, Petr WAWROSZ, Lenka KOPECKÁ, Zora ŘÍHOVÁ a Roman SVOBODA. Amazon’s behaviour during corona pandemic: the case study of office and stationery category in Germany. \textit{International Journal of Economics and Business Research}. Geneva: Inderscience Publishers, 2024, roč.~28, č.~5, s.~1-23. ISSN~1756-9850.

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