Detailed Information on Publication Record
2024
Northilization in Central Europe: Examining Czech Vikings
MAIELLO, Giuseppe and Jitka CIRKLOVÁBasic information
Original name
Northilization in Central Europe: Examining Czech Vikings
Name in Czech
Northilizace ve střední Evropě: Zkoumání českých Vikingů
Name (in English)
Northilization in Central Europe: Examining Czech Vikings
Authors
MAIELLO, Giuseppe and Jitka CIRKLOVÁ
Edition
SocArXivPapers, University of Maryland. University of Maryland. 2024
Other information
Type of outcome
Article in a journal
Confidentiality degree
is not subject to a state or trade secret
References:
Organization unit
University of Finance and Administration
Keywords (in Czech)
Northilizace, kulturní identita, komodifikace, Čeští Vikingové, kulturní turismus, branding, módní průmysl, média, sociální sítě, kulturní apropriace
Keywords in English
Northilization, cultural identity, commodification, Czech Vikings, cultural tourism, branding, fashion industry, media, social media, cultural appropriation
Tags
Tags
International impact, Reviewed
Links
EHP-BFNU-OVNKM-4-146-2024, plan (intention).
Changed: 10/2/2025 07:51, Bc. Jan Peterec
V originále
This study introduces the term Northilization to refer to the utilization and commodification of Northern cultural and regional identity, impacting various sectors such as fashion, media, branding, and cultural tourism. The study examines the Czech Vikings, a unique community that embodies Northilization in Central Europe, focusing on their practices and broader implications for cultural preservation and commodification. Through theoretical frameworks and a case study based primarily on social media research, this study explored how Northern cultural elements are recontextualized in contemporary settings, emphasizing the balance between cultural appreciation and appropriation.
In Czech
Tato studie zavádí pojem Northilizace k označení využití a komodifikace severské kulturní a regionální identity, která ovlivňuje různé sektory, jako jsou móda, média, branding a kulturní turismus. Studie zkoumá komunitu Čeští Vikingové, jedinečnou skupinu, která představuje Northilizaci ve střední Evropě, a zaměřuje se na jejich praktiky a širší důsledky pro uchování kultury a její komercializaci. Prostřednictvím teoretických rámců a případové studie, založené primárně na výzkumu sociálních médií, studie zkoumala, jak jsou severské kulturní prvky rekontextualizovány v současném prostředí, přičemž klade důraz na rovnováhu mezi kulturním oceněním a apropriací.
In English
This study introduces the term Northilization to refer to the utilization and commodification of Northern cultural and regional identity, impacting various sectors such as fashion, media, branding, and cultural tourism. The study examines the Czech Vikings, a unique community that embodies Northilization in Central Europe, focusing on their practices and broader implications for cultural preservation and commodification. Through theoretical frameworks and a case study based primarily on social media research, this study explored how Northern cultural elements are recontextualized in contemporary settings, emphasizing the balance between cultural appreciation and appropriation.