Značka, image, konkurence, marketingové komunikace

PAVLŮ, Dušan

Zvolen, Marketing a obchod 2009 – Vplyv hospodárskej krízy na marketing a obchod, p. 188-192, 2009

Czech

Proceedings paper

Slovakia

is not subject to a state or trade secret

University of Finance and Administration

978-80-89241-33-0