KLIČKA, Pavel. Mobilní marketing jako součást integrované marketingové komunikace (Mobile marketing as part of an integrated marketing communications). In Nové trendy v marketingu. 2011.
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Basic information
Original name Mobilní marketing jako součást integrované marketingové komunikace
Name in Czech Mobilní marketing jako součást integrované marketingové komunikace
Name (in English) Mobile marketing as part of an integrated marketing communications
Authors KLIČKA, Pavel.
Edition Nové trendy v marketingu, 2011.
Other information
Type of outcome Requested lectures
Confidentiality degree is not subject to a state or trade secret
Organization unit University of Finance and Administration
Changed by Changed by: Ing. Pavel Klička, PhD., učo 17361. Changed: 11/12/2011 21:29.
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