Krize a marketingové komunikace

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Přehled o publikaci

D 2011

Krize a marketingové komunikace

PAVLŮ, Dušan

Basic information

Original name

Krize a marketingové komunikace

Authors

PAVLŮ, Dušan

Edition

Zvolen, Marketing a obchod – vplyv volatility a interdependencie v svetovom hospodárstve na marketing a obchod, p. 231-235, 4 pp. 2011

Publisher

Bratia Sabovci

Other information

Language

Czech

Type of outcome

Proceedings paper

Country of publisher

Slovakia

Confidentiality degree

is not subject to a state or trade secret

Organization unit

University of Finance and Administration

ISBN

978-80-89241-41-5

PAVLŮ, Dušan. Krize a marketingové komunikace. In Marketing a obchod – vplyv volatility a interdependencie v svetovom hospodárstve na marketing a obchod. Zvolen: Bratia Sabovci, 2011, p. 231-235, 4 pp. ISBN 978-80-89241-41-5.

@inproceedings{2879,
   author = {Pavlů, Dušan},
   address = {Zvolen},
   booktitle = {Marketing a obchod – vplyv volatility a interdependencie v svetovom hospodárstve na marketing a obchod},
   language = {cze},
   location = {Zvolen},
   isbn = {978-80-89241-41-5},
   pages = {231-235},
   publisher = {Bratia Sabovci},
   title = {Krize a marketingové komunikace},
   year = {2011}
}

TY  - CONF
ID  - 2879
AU  - Pavlů, Dušan
PY  - 2011
TI  - Krize a marketingové komunikace
PB  - Bratia Sabovci
CY  - Zvolen
SN  - 9788089241415
ER  -

PAVLŮ, Dušan. Krize a marketingové komunikace. In \textit{Marketing a obchod – vplyv volatility a interdependencie v svetovom hospodárstve na marketing a obchod}. Zvolen: Bratia Sabovci, 2011, p.~231-235, 4 pp. ISBN~978-80-89241-41-5.

Přehled o publikaci

Krize a marketingové komunikace

Basic information

Original name

Authors

Edition

Publisher

Other information

Language

Type of outcome

Country of publisher

Confidentiality degree

Organization unit

ISBN

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