WUNDERMAN, L. Direct marketing (Being Direct: Making Advertising Pay). Praha: Grada Publishing, a.s., 2004. ISBN 80-247-0731-4. |
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Basic information | |
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Original name | Direct marketing |
Name in Czech | Direct marketing |
Name (in English) | Being Direct: Making Advertising Pay |
Authors | WUNDERMAN, L. |
Edition | Praha, 2004. |
Publisher | Grada Publishing, a.s. |
Other information | |
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Original language | Czech |
Type of outcome | Book on a specialized topic |
Confidentiality degree | is not subject to a state or trade secret |
Organization unit | University of Finance and Administration |
ISBN | 80-247-0731-4 |
Keywords (in Czech) | direct marketing, dialogový marketing, |
Changed by | Changed by: PhDr. Petr Váňa, učo 17418. Changed: 3/2/2012 14:27. |
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