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Publications Detailed Information on Publication Record

Detailed Information on Publication Record

B 2004

Direct marketing

WUNDERMAN, L

Basic information

Original name

Direct marketing

Name in Czech

Direct marketing

Name (in English)

Being Direct: Making Advertising Pay

Authors

WUNDERMAN, L

Edition

Praha, 2004

Publisher

Grada Publishing, a.s.

Other information

Language

Czech

Type of outcome

Odborná kniha

Confidentiality degree

není předmětem státního či obchodního tajemství

Organization unit

University of Finance and Administration

ISBN

80-247-0731-4

Keywords (in Czech)

direct marketing, dialogový marketing,

Změněno: 3/2/2012 14:27, PhDr. Petr Váňa

Citovat

ČSN ISO 690
BibTeX
LaTeX
RIS

WUNDERMAN, L. Direct marketing (Being Direct: Making Advertising Pay). Praha: Grada Publishing, a.s., 2004. ISBN 80-247-0731-4.

@book{2965,
   author = {Wunderman, L},
   address = {Praha},
   language = {cze},
   location = {Praha},
   isbn = {80-247-0731-4},
   publisher = {Grada Publishing, a.s.},
   title = {Direct marketing},
   year = {2004}
}

TY  - BOOK
ID  - 2965
AU  - Wunderman, L
PY  - 2004
TI  - Direct marketing
PB  - Grada Publishing, a.s.
CY  - Praha
SN  - 8024707314
ER  -

WUNDERMAN, L. \textit{Direct marketing (Being Direct: Making Advertising Pay)}. Praha: Grada Publishing, a.s., 2004. ISBN~80-247-0731-4.