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Publications Přehled o publikaci

Přehled o publikaci

B 2004

Direct marketing

WUNDERMAN, L

Basic information

Original name

Direct marketing

Name in Czech

Direct marketing

Name (in English)

Being Direct: Making Advertising Pay

Authors

WUNDERMAN, L

Edition

Praha, 2004

Publisher

Grada Publishing, a.s.

Other information

Language

Czech

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

University of Finance and Administration

ISBN

80-247-0731-4

Keywords (in Czech)

direct marketing, dialogový marketing,

Changed: 3/2/2012 14:27, PhDr. Petr Váňa

Cite

ČSN ISO 690
BibTeX
LaTeX
RIS

WUNDERMAN, L. Direct marketing (Being Direct: Making Advertising Pay). Praha: Grada Publishing, a.s., 2004. ISBN 80-247-0731-4.

@book{2965,
   author = {Wunderman, L},
   address = {Praha},
   language = {cze},
   location = {Praha},
   isbn = {80-247-0731-4},
   publisher = {Grada Publishing, a.s.},
   title = {Direct marketing},
   year = {2004}
}

TY  - BOOK
ID  - 2965
AU  - Wunderman, L
PY  - 2004
TI  - Direct marketing
PB  - Grada Publishing, a.s.
CY  - Praha
SN  - 8024707314
ER  -

WUNDERMAN, L. \textit{Direct marketing (Being Direct: Making Advertising Pay)}. Praha: Grada Publishing, a.s., 2004. ISBN~80-247-0731-4.