Attitude to Advertising as its Social Effect

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Publications Detailed Information on Publication Record

Detailed Information on Publication Record

D 2011

Attitude to Advertising as its Social Effect

PETROVÁ, Iva

Basic information

Original name

Attitude to Advertising as its Social Effect

Authors

PETROVÁ, Iva

Edition

Praha, Marketing Communications / Modern Educational Methods in Teaching Marketing Communications in Tertiary Education, 14 pp. 2011

Publisher

Vysoká škola finanční a správní, o.p.s.

Other information

Language

English

Type of outcome

Proceedings paper

Country of publisher

Czech Republic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

University of Finance and Administration

ISBN

978-80-7408-055-5

PETROVÁ, Iva. Attitude to Advertising as its Social Effect. In Marketing Communications / Modern Educational Methods in Teaching Marketing Communications in Tertiary Education. Praha: Vysoká škola finanční a správní, o.p.s., 2011, 14 pp. ISBN 978-80-7408-055-5.

@inproceedings{3142,
   author = {Petrová, Iva},
   address = {Praha},
   booktitle = {Marketing Communications / Modern Educational Methods in Teaching Marketing Communications in Tertiary Education},
   language = {eng},
   location = {Praha},
   isbn = {978-80-7408-055-5},
   publisher = {Vysoká škola finanční a správní, o.p.s.},
   title = {Attitude to Advertising as its Social Effect},
   year = {2011}
}

TY  - CONF
ID  - 3142
AU  - Petrová, Iva
PY  - 2011
TI  - Attitude to Advertising as its Social Effect
PB  - Vysoká škola finanční a správní, o.p.s.
CY  - Praha
SN  - 9788074080555
ER  -

PETROVÁ, Iva. Attitude to Advertising as its Social Effect. In \textit{Marketing Communications / Modern Educational Methods in Teaching Marketing Communications in Tertiary Education}. Praha: Vysoká škola finanční a správní, o.p.s., 2011, 14 pp. ISBN~978-80-7408-055-5.

Detailed Information on Publication Record

Attitude to Advertising as its Social Effect

Basic information

Original name

Authors

Edition

Publisher

Other information

Language

Type of outcome

Country of publisher

Confidentiality degree

Organization unit

ISBN

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