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@inproceedings{3257, author = {Zich, František}, address = {Praha}, booktitle = {Marketing Communications / Modern Educational Methods in Teaching Marketing Communications in Tertiary Education}, language = {eng}, location = {Praha}, isbn = {978-80-7408-055-5}, publisher = {Vysoká škola finanční a správní, o.p.s.}, title = {Social context of marketing communication – as subject matter of sociology}, year = {2011} }
TY - JOUR ID - 3257 AU - Zich, František PY - 2011 TI - Social context of marketing communication – as subject matter of sociology PB - Vysoká škola finanční a správní, o.p.s. CY - Praha SN - 9788074080555 ER -
ZICH, František. Social context of marketing communication – as subject matter of sociology. In \textit{Marketing Communications / Modern Educational Methods in Teaching Marketing Communications in Tertiary Education}. Praha: Vysoká škola finanční a správní, o.p.s., 2011, 9 pp. ISBN~978-80-7408-055-5.
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