2012
Alternativní marketingové kampaně
KLIČKA, PavelBasic information
Original name
Alternativní marketingové kampaně
Name (in English)
ALTERNATIVE MARKETING CAMPAIGN
Authors
KLIČKA, Pavel
Edition
Trnava, Quo Vadis masmedia/Quo Vadis marketing - II. časť: sekcia marketingovej komunikácie, p. 96-103, 7 pp. 2012
Publisher
Univerzita sv. Cyrila a Metoda v Trnave
Other information
Language
Czech
Type of outcome
Proceedings paper
Field of Study
Literature, mass media, audio-visual activities
Country of publisher
Slovakia
Confidentiality degree
is not subject to a state or trade secret
Organization unit
University of Finance and Administration
ISBN
978-80-8105-384-9
Keywords (in Czech)
dialog, ambientní média, astroturfing, gamifikace, engagement marketing, guerilla marketing
Tags
Changed: 23/9/2013 10:33, Mgr. Eva Lebedová