D
2012
Alternativní marketingové kampaně
KLIČKA, Pavel
Basic information
Original name
Alternativní marketingové kampaně
Name (in English)
ALTERNATIVE MARKETING CAMPAIGN
Edition
Trnava, Quo Vadis masmedia/Quo Vadis marketing - II. časť: sekcia marketingovej komunikácie, p. 96-103, 7 pp. 2012
Publisher
Univerzita sv. Cyrila a Metoda v Trnave
Other information
Type of outcome
Proceedings paper
Field of Study
Literature, mass media, audio-visual activities
Country of publisher
Slovakia
Confidentiality degree
is not subject to a state or trade secret
Marked to be transferred to RIV
No
Organization unit
University of Finance and Administration
Keywords (in Czech)
dialog, ambientní média, astroturfing, gamifikace, engagement marketing, guerilla marketing
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