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@article{3698, author = {Zich, František}, article_location = {Trnava}, article_number = {č. 1}, language = {eng}, issn = {1338-130X}, journal = {Communication Today}, title = {On the theme of marketing communication side effects}, volume = {roč. 3}, year = {2012} }
TY - JOUR ID - 3698 AU - Zich, František PY - 2012 TI - On the theme of marketing communication side effects JF - Communication Today VL - roč. 3 IS - č. 1 SP - 70-83 EP - 70-83 PB - Univerzita Cyrila a Metoda v Trnave SN - 1338130X ER -
ZICH, František. On the theme of marketing communication side effects. \textit{Communication Today}. Trnava: Univerzita Cyrila a Metoda v Trnave, 2012, roč. 3, č. 1, s.~70-83, 13 s. ISSN~1338-130X.
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