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Reklama – inspirace nebo manipulace… K otázce tvorby sociologické teorie marketingové komunikace

PETROVÁ, Iva

Basic information

Original name

Reklama – inspirace nebo manipulace… K otázce tvorby sociologické teorie marketingové komunikace

Authors

PETROVÁ, Iva

Edition

Sociologie mezi teorií, empirií a realitou, FF UP v Olomouci, 2012

Other information

Language

Czech

Type of outcome

Presentations at conferences

Field of Study

Literature, mass media, audio-visual activities

Country of publisher

Czech Republic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

University of Finance and Administration

Tags

Changed: 1/10/2013 10:00, Mgr. Eva Lebedová