2013
Individualization, insecurity and confidence in the context of social effects and marketing communication
ROUBAL, Ondřej and Karel HAVLÍČEKBasic information
Original name
Individualization, insecurity and confidence in the context of social effects and marketing communication
Authors
Edition
Kyjev, Editorial Office, 2013, 1993-6788
Other information
Language
English
Type of outcome
Article in a journal
Field of Study
Literature, mass media, audio-visual activities
Country of publisher
Ukraine
Confidentiality degree
is not subject to a state or trade secret
Impact factor
Impact factor: 0.039 in 2011
Organization unit
University of Finance and Administration
Tags
International impact, Reviewed
Changed: 27/5/2014 16:21, Mgr. Eva Lebedová