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@inbook{4283, author = {Zich, František}, address = {Olomouc}, booktitle = {KUBÁTOVÁ, H. et al. Ways of Life in the Late Modernity}, language = {eng}, location = {Olomouc}, isbn = {978-80-244-3450-6}, pages = {s. 229-244}, publisher = {Palackého Univerzita Olomouc}, title = {Marketing Communication and Way of Life}, year = {2013} }
TY - CHAP ID - 4283 AU - Zich, František PY - 2013 TI - Marketing Communication and Way of Life PB - Palackého Univerzita Olomouc CY - Olomouc SN - 9788024434506 ER -
ZICH, František. Marketing Communication and Way of Life. In \textit{KUBÁTOVÁ, H. et al. Ways of Life in the Late Modernity}. Olomouc: Palackého Univerzita Olomouc, 2013, p.~s. 229-244. ISBN~978-80-244-3450-6.
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