ZICH, František. Marketing Communication and Way of Life. In KUBÁTOVÁ, H. et al. Ways of Life in the Late Modernity. Olomouc: Palackého Univerzita Olomouc. p. s. 229-244. ISBN 978-80-244-3450-6. 2013.
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Basic information
Original name Marketing Communication and Way of Life
Authors ZICH, František.
Edition Olomouc, KUBÁTOVÁ, H. et al. Ways of Life in the Late Modernity, p. s. 229-244, 2013.
Publisher Palackého Univerzita Olomouc
Other information
Original language English
Type of outcome Chapter(s) of a specialized book
Field of Study 50000 5. Social Sciences
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Organization unit University of Finance and Administration
ISBN 978-80-244-3450-6
Tags AR 2012-2013, RIV_ano
Tags Reviewed
Links 7747, plan (intention).
Changed by Changed by: Mgr. Eva Lebedová, učo 11465. Changed: 23/6/2014 12:38.
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