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@inproceedings{4712, author = {Widera, Zbigniew}, address = {Praha}, editor = {Pavlů, D.}, keywords = {marketing, media, mass communication, public relations, service process}, howpublished = {paměťový nosič}, language = {eng}, location = {Praha}, isbn = {978-80-7408-097-5}, pages = {82-88}, publisher = {Vysoká škola finanční a správní}, title = {Marketing Communication in Service Process}, year = {2014} }
TY - JOUR ID - 4712 AU - Widera, Zbigniew PY - 2014 TI - Marketing Communication in Service Process PB - Vysoká škola finanční a správní CY - Praha SN - 9788074080975 KW - marketing, media, mass communication, public relations, service process ER -
WIDERA, Zbigniew. \textit{Marketing Communication in Service Process}. Praha: Vysoká škola finanční a správní, 2014, s.~82-88. ISBN~978-80-7408-097-5.
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