MARHULOVÁ, Michaela. Inovácia a nákupné správanie spotrebiteľov (Innovation and Consumer behaviour). Praha: Vysoká škola finanční a správní. p. 408-416. ISBN 978-80-7408-097-5. 2014.
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Basic information
Original name Inovácia a nákupné správanie spotrebiteľov
Name (in English) Innovation and Consumer behaviour
Authors MARHULOVÁ, Michaela.
Edition Praha, p. 408-416, 9 pp. 2014.
Publisher Vysoká škola finanční a správní
Other information
Original language Slovak
Type of outcome Proceedings paper
Field of Study 50200 5.2 Economics and Business
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Publication form storage medium (CD, DVD, flash disk)
Organization unit University of Finance and Administration
ISBN 978-80-7408-097-5
Keywords (in Czech) Inovace, spotřebitelské chování, radikální inovace, přijetí inovace, odmítnutí inovace
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