D
2015
Eye tracking as a method of getting feedback in Neuromarketing
ROSENLACHER, Pavel and Jaromír TICHÝ
Basic information
Original name
Eye tracking as a method of getting feedback in Neuromarketing
Edition
London, Proceedings of the 3rd CER Comparative European Research Conference - International Scientific Conference for PhD Students of EU Countries, 2015
Publisher
Sciemcee Publishing
Other information
Type of outcome
Proceedings paper
Confidentiality degree
is not subject to a state or trade secret
Publication form
storage medium (CD, DVD, flash disk)
Organization unit
University of Finance and Administration
Tags
International impact, Reviewed
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