Neuromarketing jako metoda získávání zpětné vazby v marketingu

ROSENLACHER, Pavel; Jaroslav JANČÍK; Karolína REINEROVÁ and Vilém KUNZ

Acta Oeconomica Universitatis Selye, Komárno, the Faculty of Economics of J. Selye University, 2014, 1338-6581

Article in a journal

is not subject to a state or trade secret

University of Finance and Administration

AR 2014-2015, RIV_ano, xJ4