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@inproceedings{4821, author = {Tichý, Jaromír and Rosenlacher, Pavel and Jánská, Kamila}, address = {Zilina}, booktitle = {The 4th International Virtual Conference 2015 (ICTIC 2015)}, editor = {EDIS - Publishing Institution of the University of Zilina}, location = {Zilina}, isbn = {978-80-554-1002-9}, publisher = {Thomson Ltd, Slovakia}, title = {The influence of emotionality of advertising spots on their memorization}, year = {2015} }
TY - JOUR ID - 4821 AU - Tichý, Jaromír - Rosenlacher, Pavel - Jánská, Kamila PY - 2015 TI - The influence of emotionality of advertising spots on their memorization PB - Thomson Ltd, Slovakia CY - Zilina SN - 9788055410029 ER -
TICHÝ, Jaromír, Pavel ROSENLACHER a Kamila JÁNSKÁ. The influence of emotionality of advertising spots on their memorization. In EDIS - Publishing Institution of the University of Zilina. \textit{The 4th International Virtual Conference 2015 (ICTIC 2015)}. Zilina: Thomson Ltd, Slovakia, 2015. ISBN~978-80-554-1002-9.
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