D 2015

The influence of emotionality of advertising spots on their memorization

TICHÝ, Jaromír, Pavel ROSENLACHER and Kamila JÁNSKÁ

Basic information

Original name

The influence of emotionality of advertising spots on their memorization

Authors

TICHÝ, Jaromír, Pavel ROSENLACHER and Kamila JÁNSKÁ

Edition

Zilina, The 4th International Virtual Conference 2015 (ICTIC 2015), 2015

Publisher

Thomson Ltd, Slovakia

Other information

Type of outcome

Stať ve sborníku

Confidentiality degree

není předmětem státního či obchodního tajemství

Organization unit

University of Finance and Administration

ISBN

978-80-554-1002-9

Tags

AR 2015-2016, RIV_ano, xD2
Změněno: 22/2/2017 15:41, Ing. Dominika Moravcová
Displayed: 19/11/2024 14:21