The influence of emotionality of advertising spots on their memorization

TICHÝ, Jaromír; Pavel ROSENLACHER and Kamila JÁNSKÁ

Zilina, The 4th International Virtual Conference 2015 (ICTIC 2015), 2015

Thomson Ltd, Slovakia

Proceedings paper

is not subject to a state or trade secret

University of Finance and Administration

978-80-554-1002-9

AR 2015-2016, RIV_ano, xD2