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@inproceedings{5019, author = {Tichý, Jaromír and Rosenlacher, Pavel and Hospodková, Petra}, address = {London}, booktitle = {Proceedings of the 4th CER Comparative European Research Conference - International Scientific Conference for PhD Students of EU Countries}, howpublished = {paměťový nosič}, location = {London}, isbn = {978-0-9928772-8-6}, publisher = {Sciemcee Publishing}, title = {Advertising Spots and Influence of Emotion on their Memorization}, year = {2015} }
TY - JOUR ID - 5019 AU - Tichý, Jaromír - Rosenlacher, Pavel - Hospodková, Petra PY - 2015 TI - Advertising Spots and Influence of Emotion on their Memorization PB - Sciemcee Publishing CY - London SN - 9780992877286 ER -
TICHÝ, Jaromír, Pavel ROSENLACHER and Petra HOSPODKOVÁ. Advertising Spots and Influence of Emotion on their Memorization. In \textit{Proceedings of the 4th CER Comparative European Research Conference - International Scientific Conference for PhD Students of EU Countries}. London: Sciemcee Publishing, 2015. ISBN~978-0-9928772-8-6.
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