D 2015

Advertising Spots and Influence of Emotion on their Memorization

TICHÝ, Jaromír, Pavel ROSENLACHER and Petra HOSPODKOVÁ

Basic information

Original name

Advertising Spots and Influence of Emotion on their Memorization

Authors

TICHÝ, Jaromír, Pavel ROSENLACHER and Petra HOSPODKOVÁ

Edition

London, Proceedings of the 4th CER Comparative European Research Conference - International Scientific Conference for PhD Students of EU Countries, 2015

Publisher

Sciemcee Publishing

Other information

Type of outcome

Proceedings paper

Confidentiality degree

is not subject to a state or trade secret

Publication form

storage medium (CD, DVD, flash disk)

Organization unit

University of Finance and Administration

ISBN

978-0-9928772-8-6

Tags

Tags

International impact, Reviewed

Links

IGA7770, research and development project.
Changed: 14/11/2015 14:49, Ing. Pavel Rosenlacher, Ph.D.