D
2015
Advertising Spots and Influence of Emotion on their Memorization
TICHÝ, Jaromír; Pavel ROSENLACHER and Petra HOSPODKOVÁ
Basic information
Original name
Advertising Spots and Influence of Emotion on their Memorization
Edition
London, Proceedings of the 4th CER Comparative European Research Conference - International Scientific Conference for PhD Students of EU Countries, 2015
Publisher
Sciemcee Publishing
Other information
Type of outcome
Proceedings paper
Confidentiality degree
is not subject to a state or trade secret
Publication form
storage medium (CD, DVD, flash disk)
Marked to be transferred to RIV
No
Organization unit
University of Finance and Administration
Tags
International impact, Reviewed
Links
IGA7770, research and development project.
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