D
2015
Advertising Spots and Influence of Emotion on their Memorization
TICHÝ, Jaromír, Pavel ROSENLACHER and Petra HOSPODKOVÁ
Basic information
Original name
Advertising Spots and Influence of Emotion on their Memorization
Edition
London, Proceedings of the 4th CER Comparative European Research Conference - International Scientific Conference for PhD Students of EU Countries, 2015
Publisher
Sciemcee Publishing
Other information
Type of outcome
Stať ve sborníku
Confidentiality degree
není předmětem státního či obchodního tajemství
Publication form
storage medium (CD, DVD, flash disk)
Organization unit
University of Finance and Administration
Tags
International impact, Reviewed
Links
IGA7770, research and development project.
Displayed: 18/10/2024 21:15